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The results of the October 2025 Leadership Scholarship nominations are in! The  Leadership Scholarship Award  recognizes OWA members who have served the OWA with their dedicated committee work and strong commitment to growing leadership roles for women in the optical industry. These grants are used for professional and personal development of the recipients who were nominated by other OWA members. Many thanks go to our OWA  Individual Contributors , whose donations help make

There’s something magical about the holiday season. People smile more, hold doors open, exchange warm greetings and wish one another well. A simple "Happy Holidays” or a friendly nod in passing seems to come so naturally this time of year. It’s as if the world slows down just enough for us to notice each other again — to see the humanity that connects us all. Have you ever stopped to wonder why it feels easier to extend kindness in December than it does in, say, February? The

The OWA Unplugged retreat was everything I hoped for and so much more. As someone very new to the optical industry, I wasn’t sure what to expect but hearing from so many inspiring women and having the space to connect with them on a deeper, more personal level, was truly transformative. What stood out most throughout the weekend was the genuine connections. I found myself forming friendships with women from all different walks of life, each with their own stories, strengths,

The OWA works hard to provide useful and relevant content and events for our members — listening to the industry is vital to our success and we greatly appreciate your input. Please take a minute or two to complete this short and simple survey. Thank you in advance for your feedback! Thank you so much for taking the time to help us improve the OWA, we look forward to continuing to bring you great content and events!

The ClearVision-Adira Grant, founded in 2024 in partnership with the Optical Women’s Association, has quickly become a defining program supporting women’s growth and advancement across the optical industry. “The foundational role of my mother Mimi Friedfeld, as a founding member of the OWA, underscores ClearVision's deep-rooted commitment to supporting women in the optical industry,” David Friedfeld, co-owner and president of ClearVision, said. “This collaboration with the OW

Being a working mom means every trip I take is packed with more than just presentations and deadlines—it’s filled with purpose, pride, and the reminder of why I do it all. I love what I do—collaborating with smart, driven people, helping our team win, and feeling the energy that comes from making an impact. My work challenges me, fulfills me, and lets me grow into the kind of woman and mom I want my kids to see. Every time I wave goodbye, there’s that tug in my chest, a remin

The Individual Contributor program provides the opportunity for ANY individual to support the OWA and its mission of enhancing and promoting the leadership role of women in the optical industry through networking, education, and peer support. ​ Support from Individual Contributors directly funds the OWA Leadership Scholarship , an award granted to a board-nominated OWA member who has shown exemplary volunteer service in helping the OWA reach its goals. The recipient of this

Founded in 1997, the OWA has years  of content from our members! If you haven't logged in  recently, here's a preview of what you're missing! One Minute Inspirations Member only content, must be logged in to read Helping Employees Adapt to Change Written by member  Audrey Pavia, October 11, 2011 We all face change more often than not. Staff changes, downsizing, reorganizing and cost cutting are most common especially today amongst a fiercely economic environment. No industry

Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience. Carrying too much inventory ties up valuable cash flow, even if the frames were purchased at a deal that seemed too good to pass up on. If

Connection Series Luncheon At the recent Vision Expo in Las Vegas, I had the privilege of attending the OWA’s Connection Series—Spark Sessions: Women Who Light the Fire—an event that truly lived up to its name. The sessions featured three dynamic 10-minute Lightning Talks, each aligned with one of the OWA’s guiding pillars: Connect, Inspire, and Lead. Emceed by Erinn Morgan, founder of Insight Media Group and Envision Communication, the afternoon brought together women from a

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked...

Dear Me: At this stage in life and career, I thought you’d be past a few things. I thought confidence would replace nerves, efficiency...

Networking can feel intimidating—it sometimes seems forced, transactional, or like you’re supposed to 'work the room' and collect as many...

Earning recognition for your drive, discipline, and deep commitment to excellence is impressive. You have likely built a meaningful...

The OWA held its second Town Hall Meeting on Thursday, September 4! It was an opportunity to meet and hear directly from OWA board...

Founded in 1997, the OWA has years of content from our members! If you haven't logged in recently, here's a preview of what you're...

The OWA is hosting three events during Vision Expo West in Las Vegas, Nevada. Shortly thereafter, the OWA will be hosting a networking...

There are approximately 60,000 opticians in the United States, 74% of which are women*.  This summer the Optical Women’s Association...

When we share knowledge, we encourage collaboration and innovation. We learn from each other's experiences and insights, fostering...

There’s something powerful about stepping outside of your daily responsibilities and immersing yourself in another facet or area of your...

Looking for a job when you have a college diploma is hard enough; looking for a job when you don’t have a degree can be even harder....

This year marks Vision Monday’s 23rd annual Most Influential Women in Optical report. The Vision Monday editors selected 42 women who are...

Imagine if, instead of waiting to be asked, you — as a mentor — took the first step and said, “Would you like me to mentor you?” Rather...

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked...