Content, Inspiration, 
& New Ideas

The Individual Contributor program provides the opportunity for ANY individual to support the OWA and its mission of enhancing and promoting the leadership role of women in the optical industry through networking, education, and peer support. ​ Support from Individual Contributors directly funds the OWA Leadership Scholarship , an award granted to a board-nominated OWA member who has shown exemplary volunteer service in helping the OWA reach its goals. The recipient of this

Founded in 1997, the OWA has years  of content from our members! If you haven't logged in  recently, here's a preview of what you're missing! One Minute Inspirations Member only content, must be logged in to read Helping Employees Adapt to Change Written by member  Audrey Pavia, October 11, 2011 We all face change more often than not. Staff changes, downsizing, reorganizing and cost cutting are most common especially today amongst a fiercely economic environment. No industry

Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience. Carrying too much inventory ties up valuable cash flow, even if the frames were purchased at a deal that seemed too good to pass up on. If

Connection Series Luncheon At the recent Vision Expo in Las Vegas, I had the privilege of attending the OWA’s Connection Series—Spark Sessions: Women Who Light the Fire—an event that truly lived up to its name. The sessions featured three dynamic 10-minute Lightning Talks, each aligned with one of the OWA’s guiding pillars: Connect, Inspire, and Lead. Emceed by Erinn Morgan, founder of Insight Media Group and Envision Communication, the afternoon brought together women from a

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked...

Dear Me: At this stage in life and career, I thought you’d be past a few things. I thought confidence would replace nerves, efficiency...