Content, Inspiration, 
& New Ideas

In optometry, it can feel like the path to career advancement is mostly about gaining technical expertise. But the truth is, those skills...

As I sit in my office, juggling branding initiatives and brainstorming new marketing ideas, an early career moment comes to mind. An old...

Connect and engage with fellow members by sharing your experiences, celebrating personal milestones, revealing your skills in various...

As a people-pleaser, it has always been important that my colleagues trust me to do my job competently and on time.   While being a...

After an exciting Vision Expo West, we're all back and well-rested. Seeing so many of our friends, sponsors, and members at all of the...

We’ve heard and read it a thousand times; women are seen as nurturing and empathetic, while men tend to be perceived as more assertive...

I have always loved the social side of in-office work. As an ESFJ (for the Myers-Briggs fans), I gain energy from being around and...

Think of the retail environment today, compared to five years ago — not only are customers more educated and digitally connected, but the...

The workplace landscape looks a lot different than it did just a few years ago. So different, in fact, that some of the younger...

Last month, we at Europa Eyewear were thrilled to host a special OWA regional event. Fourteen OWA members visited our factory for a...

Vision Expo West in Las Vegas is just around the corner! The OWA is hosting 2 events during the conference.  We welcome everyone to join...

Look beyond YouTube and discover free online resources to sharpen your skills and help your career Here’s an expression that digital...

You know those people who enter a room, and you feel immediately drawn to them? Warmth and intentionality seem to radiate from them....

If you’re a working professional—if you’re a human—you’ve dealt with it. You poured hours into an application, tailored your resume and...

This year marks Vision Monday’s 22nd annual Most Influential Women in Optical report. The Vision Monday editors selected 40 women who are...

A divisive election is looming, and companies are debating how best to manage the potential distraction and stress of uncertain times...

The idea of building a personal brand, especially in a professional setting, can (and understandably so) feel overwhelming. I am here,...

Whether it’s an email to colleagues or a comment on your sister’s cute first grader, writing is something we do in some form every day....

Perception:  offering input, feedback, suggestions, and/or direction to the person responsible for your career well-being can be scary. ...

As in many workplaces post-Covid, my marketing team transitioned from an office environment to a work from home model. Change is...

In early 2022, I was reaching a breaking point at work.   I was exhausted. I had daily tension headaches from sitting at my desk for long...

Have you been sticking to your New Years Resolution? In a world full of fitness influencers, weight loss medications, and fad-diets the...

It’s a privilege for me to let you know about something special that happened just over one month ago.  It was the kind of event that...

After many months, tons of meetings, passionate brainstorming and dedicated work, the OWA’s new website is live, and we couldn’t be more exc