Content, Inspiration, 
& New Ideas

Networking can feel intimidating—it sometimes seems forced, transactional, or like you’re supposed to 'work the room' and collect as many...

If you’ve logged onto the new OWA website, chances are you’ve seen the Community Corner Section! If you haven’t logged onto the...

What does it really mean to network? Is it keeping your social media profiles up to date and accepting new connections? Is it pushing...

This past year I have been on a journey, working to expand my network, experimenting with different ways to grow both personally and...

Last month, we at Europa Eyewear were thrilled to host a special OWA regional event. Fourteen OWA members visited our factory for a...

You know those people who enter a room, and you feel immediately drawn to them? Warmth and intentionality seem to radiate from them....

The idea of building a personal brand, especially in a professional setting, can (and understandably so) feel overwhelming. I am here,...

Perception:  offering input, feedback, suggestions, and/or direction to the person responsible for your career well-being can be scary. ...

The importance of a well-crafted resume in today’s competitive job market, especially in the optical industry, can be an advantage.

When it comes to marketing your business there is not a one size fits all model. For even the largest businesses, deciding where to spend...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...

The OWA is very thankful for, and would like to share gratitude for, each and every one who is a part of us. As we continue to grow, the...

Keeping up with social media can be overwhelming. Knowing what works well for others can help to make things a little easier. The members...