Content, Inspiration, 
& New Ideas

Earning recognition for your drive, discipline, and deep commitment to excellence is impressive. You have likely built a meaningful...

The OWA held its second Town Hall Meeting on Thursday, September 4! It was an opportunity to meet and hear directly from OWA board...

Founded in 1997, the OWA has years of content from our members! If you haven't logged in recently, here's a preview of what you're...

The OWA is hosting three events during Vision Expo West in Las Vegas, Nevada. Shortly thereafter, the OWA will be hosting a networking...

There are approximately 60,000 opticians in the United States, 74% of which are women*.  This summer the Optical Women’s Association...

When we share knowledge, we encourage collaboration and innovation. We learn from each other's experiences and insights, fostering...

There’s something powerful about stepping outside of your daily responsibilities and immersing yourself in another facet or area of your...

Looking for a job when you have a college diploma is hard enough; looking for a job when you don’t have a degree can be even harder....

This year marks Vision Monday’s 23rd annual Most Influential Women in Optical report. The Vision Monday editors selected 42 women who are...

Imagine if, instead of waiting to be asked, you — as a mentor — took the first step and said, “Would you like me to mentor you?” Rather...

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked...

OWA member-Adira grant recipients are sharing their stories — goals and aspirations, how they used their funding, and how they plan to...

A few years ago, I was promoted into a management role overseeing former peers. I’d been in supervisory positions before but never for a...

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power...

Have you uncovered the impact of an unexpected mentor? When are you planning to stop learning? I would bet my favorite pair of eyewear...

Artificial intelligence (AI) is touching every industry and eyecare is no exception. It's pretty wild to think about how much potential...

Do you ever have a song pop into your head when you least expect it? I get that little explosion of memory, and sometimes, along with the...

Gen Z and young Millennials aren’t just the next generation of eyewear consumers, they’re already shaping the way healthcare and retail...

I was one of four boys and when my mother spoke, we listened. While we loved our father, it was her day-to-day life lessons, stories and...

With longer days and warmer weather just around the corner, it's the perfect time to gear up for the season—and nothing says spring like...

Years ago, we were introduced to the phrase "a pebble in your shoe” as being a catalyst for change. The concept was explored in the...

For most of my life, I thought everyone operated the way I did—struggling to meet deadlines despite working non-stop, hyper-focusing on...

Opticianry, with its intimate nature and many diverse roles, is teaming with uplifting stories that have touched our optical souls. These...

As part of my end of day ritual, I scrolled on my phone and saw ad after ad promising quick fixes, overnight weight loss, and rapid...