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Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience. Carrying too much inventory ties up valuable cash flow, even if the frames were purchased at a deal that seemed too good to pass up on. If

When we share knowledge, we encourage collaboration and innovation. We learn from each other's experiences and insights, fostering...

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power...

Artificial intelligence (AI) is touching every industry and eyecare is no exception. It's pretty wild to think about how much potential...

Gen Z and young Millennials aren’t just the next generation of eyewear consumers, they’re already shaping the way healthcare and retail...

Opticianry, with its intimate nature and many diverse roles, is teaming with uplifting stories that have touched our optical souls. These...