Content, Inspiration, 
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It's a New Year again. I love a new year… it’s fresh and clean, uncluttered and full of possibilities, like a clean sheet of paper or an empty closet.  As I think and begin to plan for 2026, I am finding myself in a different space than past years. Normally, I would be designing a growth plan for myself, both personally and professionally, with lots of details, dates and goals. And where that is always an important task, this year, concentrating on myself will take a back sea

And just like that, we're at the end of the year. From professional development, to events attended, to personal insights — the OWA's year has been summarized in the weekly OWA Connects blog . A special thanks to our contributors throughout the year — OWA committee members , industry experts and sponsors — without you, this incredible content would not be possible. You are improving our community one blog post at a time 💗 These were the most popular articles of 2025: 10. Ou

Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience. Carrying too much inventory ties up valuable cash flow, even if the frames were purchased at a deal that seemed too good to pass up on. If

When we share knowledge, we encourage collaboration and innovation. We learn from each other's experiences and insights, fostering...

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power...

Artificial intelligence (AI) is touching every industry and eyecare is no exception. It's pretty wild to think about how much potential...