Top 10 OWA Blogs Of 2025

And just like that, we're at the end of the year. From professional development, to events attended, to personal insights — the OWA's year has been summarized in the weekly OWA Connects blog.

A special thanks to our contributors throughout the year — OWA committee members, industry experts and sponsors — without you, this incredible content would not be possible. You are improving our community one blog post at a time 💗

These were the most popular articles of 2025:

10. Out With The COLD, In With The NEW: 2025 Eyewear Trends

With longer days and warmer weather just around the corner, it's the perfect time to gear up for the season—and nothing says spring like a stylish pair of sunglasses. With festival season in the air and, a chic pair of sunglasses are the essential accessory. Whether dancing the day away at Coachella, exploring local art at a street fair, or relaxing poolside, fashionable eye protection is a must... Read More

9. OWA At Vision Expo East 2025 [Photos]

The Optical Women's Association kicked off Vision Expo East with our signature Champagne Breakfast. While the venue was different, the atmosphere remained elegant and lively, filled with industry professionals, visionaries, and leaders. It was a truly special morning as we came together to celebrate our esteemed Pleiades, Pyxis, and Emerging Award honorees... Read More

8. Introducing Her Story — A Community of Support for Women in Optical Facing Breast Cancer

In the optical industry, we uplift each other, celebrate our successes, and push boundaries together. But what happens when one of us faces a challenge far greater than a career hurdle—when a woman in our industry is diagnosed with breast cancer? No woman should fight cancer alone. That’s why the OWA is proud to introduce "Her Story"— a community-based initiative dedicated to supporting women in optical who are on their cancer journey... Read More

7. The Leadership Leap: Shifting From Peer to Manager

A few years ago, I was promoted into a management role overseeing former peers. I’d been in supervisory positions before but never for a team I used to sit on. You can imagine that from a personal perspective I was excited about the change and motivated to do well, but from a team dynamics perspective I was anxious about how to navigate the change in our relationship... Read More

6. Loving Work, Missing Home: How Moms of Young Children Can Thrive While Traveling

Being a working mom means every trip I take is packed with more than just presentations and deadlines—it’s filled with purpose, pride, and the reminder of why I do it all. I love what I do—collaborating with smart, driven people, helping our team win, and feeling the energy that comes from making an impact. My work challenges me, fulfills me, and lets me grow into the kind of woman and mom I want my kids to see... Read More

5. Board Management: How to Make Your Frame Boards Make You Money

Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience... Read More

4. How to Host a Frame Show Your Patients Will Actually Want to Attend

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power to change that with a killer frame show at your optical practice. Done right, a frame show can be part party, part shopping spree, and a major revenue booster — all in one stylish afternoon... Read More

3. Through The Leadership of Women

I was one of four boys and when my mother spoke, we listened. While we loved our father, it was her day-to-day life lessons, stories and advice we listened closely to and most shaped who we are today... Read More

2. Impactful Career Moments, From OWA Member Opticians

Opticianry, with its intimate nature and many diverse roles, is teaming with uplifting stories that have touched our optical souls. These experiences are what keep us measuring pd’s, solving non-adapts and perfecting our lens design recommendations. So pull up a chair, pour a cup of tea, and allow us to share our experiences that meant the most... Read More

1. Optician Wanted:  Women Need Apply

Opticianry — the mysterious occupation within the eye care industry. Even as I type this, my word processing app refuses to recognize my profession’s name, underlining the mystery word and prompting me to check my spelling. The confusion of the 3 O’s: Optician, Optometrist and Ophthalmologist, has blurred our lines for many years and consequently kept us a mystery to many... Read More

What was your favorite article of 2025? Let us know in the comments!