Content, Inspiration, 
& New Ideas

Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience. Carrying too much inventory ties up valuable cash flow, even if the frames were purchased at a deal that seemed too good to pass up on. If

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power...

Gen Z and young Millennials aren’t just the next generation of eyewear consumers, they’re already shaping the way healthcare and retail...

Soon enough, the gifting season will once again be upon us! Small tokens of gratitude will be carefully, sometimes even exasperatingly,...

Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an...

Make the offer for a second and third pair at every patient appointment!  I realize you were likely expecting something a little more...