Content, Inspiration, 
& New Ideas

The Optical Women’s Association knows how to stop the scroll. From celebrating standout members to spotlighting leadership and moments that matter, OWA’s top social media posts capture the energy, impact, and community at the heart of the organization. In this post, we’re rounding up some of OWA’s most engaging social moments—and why they struck a chord. Here are the top-performing posts across each platform for the first quarter of 2026, created by the OWA Digital Marketing

We were delighted to welcome attendees to beautiful Orlando for our annual Champagne Breakfast , celebrating 2026 OWA award recipients: Susy Yu, OD (Pleiades Award), Liz Friedfeld (Pyxis Award), Alessandra Senici (Polaris Award), and Cathy Firman (Emerging Leader Award). The Champagne Breakfast brought together professionals from across the industry for a morning of connection, inspiration, and celebration. Set in an energizing and welcoming atmosphere, the event offered atte

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked members of the blog-managing committee for their response to, " What's the Best Way to Get a Discount on New Glasses? " — but you guessed it, wrong  answers only! Quick disclaimer: these quotes are in no way intended to provide actual suggestions for getting a discount on glasses and are strictly for your entertainment! Do you have your own 'wr

And just like that, we're at the end of the year. From professional development, to events attended, to personal insights — the OWA's year has been summarized in the weekly OWA Connects blog . A special thanks to our contributors throughout the year — OWA committee members , industry experts and sponsors — without you, this incredible content would not be possible. You are improving our community one blog post at a time 💗 These were the most popular articles of 2025: 10. Ou

The OWA Unplugged retreat was everything I hoped for and so much more. As someone very new to the optical industry, I wasn’t sure what to expect but hearing from so many inspiring women and having the space to connect with them on a deeper, more personal level, was truly transformative. What stood out most throughout the weekend was the genuine connections. I found myself forming friendships with women from all different walks of life, each with their own stories, strengths,

Founded in 1997, the OWA has years  of content from our members! If you haven't logged in  recently, here's a preview of what you're missing! One Minute Inspirations Member only content, must be logged in to read Helping Employees Adapt to Change Written by member  Audrey Pavia, October 11, 2011 We all face change more often than not. Staff changes, downsizing, reorganizing and cost cutting are most common especially today amongst a fiercely economic environment. No industry