Content, Inspiration, 
& New Ideas

When it comes to marketing your business there is not a one size fits all model. For even the largest businesses, deciding where to spend...

My favorite movie always has and will be Fried Green Tomatoes (queue a future Food For Thought night?).  I admit that at 11 years old, I...

Mentoring is an essential part of personal and professional development. It’s a relationship in which an experienced and knowledgeable...

Each year, OWA members get to choose one book from the curated selection as benefit of their membership. Not only is this is one of the...

We’ve been stuck inside during the winter months glaring at our screens and we’re finally ready to break through the winter blues and...

What is the secret ingredient to success in the workplace?  What if I told you that creating goals for your team can help motivate your...

As I consider what fosters and what inhibits my professional growth, one thing that consistently provides value is learning from others....

Last year, I became a frame rep and a common issue that I hear from offices that I visit is the need to find and keep employees on their...

Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition....

When you think of fashion accessories, you probably think of necklaces, purses, scarves, or earrings, but eyeglass cases…that’s probably...

You can hear the enthusiasm for an upcoming Vision Expo across the optical industry from coast to coast. The feelings of excitement begin...

Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin...

Since 1997, the OWA has set the standard in the optical industry by intentionally connecting, inspiring, and leading women in their...

Next week during the annual OWA Champagne Breakfast and kick-off for Vision Expo East, Karen Roberts (Carl Zeiss International) will...

March is Women’s History Month — what would be a better way to honor and celebrate the extraordinary contributions of the women in our...

A new year can bring lots of “new” things, including new staff members to our optical teams.  While new team members are typically...

I love when things work out as planned. If we were to be honest with ourselves, who doesn’t? It’s great when things work out! It’s not so...

Vision Expo East will soon be live in New York City! The OWA is hosting 3 events during the conference. We welcome everyone to join us at...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...

The results of the October 2022 Leadership Scholarship nominations are here! The Leadership Scholarship Award recognizes OWA members who...

This past week I saw a meme that said, “When entering 2023, no one make any sudden movements, or declare this year will be your year.” In...

2022 was the first full year for the OWA Connects Blog, and it did exceptionally well! blog.opticalwomen.com acquired thousands of views...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...