Content, Inspiration, 
& New Ideas

March is Women’s History Month — what would be a better way to honor and celebrate the extraordinary contributions of the women in our...

A new year can bring lots of “new” things, including new staff members to our optical teams.  While new team members are typically...

I love when things work out as planned. If we were to be honest with ourselves, who doesn’t? It’s great when things work out! It’s not so...

Vision Expo East will soon be live in New York City! The OWA is hosting 3 events during the conference. We welcome everyone to join us at...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your...

The results of the October 2022 Leadership Scholarship nominations are here! The Leadership Scholarship Award recognizes OWA members who...

This past week I saw a meme that said, “When entering 2023, no one make any sudden movements, or declare this year will be your year.” In...

2022 was the first full year for the OWA Connects Blog, and it did exceptionally well! blog.opticalwomen.com acquired thousands of views...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...

While the patient-facing eye care force is powering through their busiest time of year, the non-patient workforce is busy behind the...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

The OWA is very thankful for, and would like to share gratitude for, each and every one who is a part of us. As we continue to grow, the...

In her OnStage Leadership program and Brave Leadership book, Kimberly Davis, challenges you to find your Super Objective. The OWA members...

Last month I made the tough, but exciting, choice to take the next step in my career and move into a new role at a new company. It had...

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and...

When most people think of Tiktok, they think of silly dances and lip syncing videos. The app gained rapid popularity amid COVID shutdowns...

October is Breast Cancer Awareness month and Domestic Violence Awareness month. These two causes disproportionately affect women more...

The OWA offers at least two Leadership Scholarships every year to OWA members. These scholarships are to be used for the professional and...

For the new quarter we have put together a “Practice Series”. This will include advice from doctors, opticians and administrative staff,...

We’re all back and rested from an eventful Vision Expo West. It was so great to see so many of our members, friends, and sponsor...

Each month brings a new guest along with insights and stories on trending topics that matter. The OWA Talks Podcast, created in 2020, is...

Vision Expo West is right around the corner next week in Vegas. The OWA will be in attendance at three events during the show. We welcome...

I dread back-to-school time, it’s not that I’ll miss my children terribly as much as it is a change of pace in life. The laid-back...