Content, Inspiration, 
& New Ideas

Technology is constantly advancing and, as eye care professionals, it is important to not only keep up with but also to embrace the...

Vision Expo West in Las Vegas is just around the corner! The OWA is hosting 2 events during the conference. We welcome everyone to join...

The OWA Talks Podcast officially launched in 2020 — after over three years, co-hosts Dr. Sandra Mohr and Stephanie Espinosa are...

Many of us work in or for companies that are proud of their vision, mission and values statements — they are the guiding principles for...

Understanding the impact of neurodiverse conditions such as ADHD, anxiety and depression is vital for creating an inclusive and...

This year marks Vision Monday’s 21st annual Most Influential Women in Optical report. Over the past two decades they have profiled...

Leadership style refers to a leader’s methods, characteristics, and behaviors when directing, motivating, and managing their team. In...

COVID brought clinical trial research into everyone’s home — it has made professionals like me, biostatisticians, and epidemiologists a...

After receiving the Emerging Leader Award from the OWA last year, I had many people reach out, asking me what I did to get to where I am...

Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an...

Merriam-Webster defines introverts as those who are typically reserved, quiet, introspective, and enjoy spending time alone. Extroverts,...

Make the offer for a second and third pair at every patient appointment!  I realize you were likely expecting something a little more...

National Sunglasses Day is a day dedicated to the importance of eye protection and the style that sunglasses provide. Celebrated on June...

When it comes to marketing your business there is not a one size fits all model. For even the largest businesses, deciding where to spend...

My favorite movie always has and will be Fried Green Tomatoes (queue a future Food For Thought night?).  I admit that at 11 years old, I...

Mentoring is an essential part of personal and professional development. It’s a relationship in which an experienced and knowledgeable...

Each year, OWA members get to choose one book from the curated selection as benefit of their membership. Not only is this is one of the...

We’ve been stuck inside during the winter months glaring at our screens and we’re finally ready to break through the winter blues and...

What is the secret ingredient to success in the workplace?  What if I told you that creating goals for your team can help motivate your...

As I consider what fosters and what inhibits my professional growth, one thing that consistently provides value is learning from others....

Last year, I became a frame rep and a common issue that I hear from offices that I visit is the need to find and keep employees on their...

Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition....

When you think of fashion accessories, you probably think of necklaces, purses, scarves, or earrings, but eyeglass cases…that’s probably...

You can hear the enthusiasm for an upcoming Vision Expo across the optical industry from coast to coast. The feelings of excitement begin...