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About

Carissa Dunphy is an ABO Certified optician who worked in private practice optometry for 14 years and is now a Marketing Specialist at Professional Eye Care Associates of America (PECAA). Carissa founded Optician Now, is an expert contributor for INVISION Magazine and co-hosts the OWA Talks Podcast for the Optical Women’s Association. Carissa was named an Innovator in the Most Influential Women in Optical by Vision Monday Magazine, was awarded a Leadership Scholarship Award from the Optical Women's Association, and most recently, an Eyecare Business Game-Changer Awardee.

Posts (8)

Apr 28, 202318 min
Interviews With Entrepreneurs In Eyecare
As I consider what fosters and what inhibits my professional growth, one thing that consistently provides value is learning from others....

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Dec 9, 20222 min
End Of The Year Wind-Down
While the patient-facing eye care force is powering through their busiest time of year, the non-patient workforce is busy behind the...

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Sep 16, 20222 min
OWA Talks Podcast: Chats Featuring Influential Optical Leaders
Each month brings a new guest along with insights and stories on trending topics that matter. The OWA Talks Podcast, created in 2020, is...

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Aug 5, 20226 min
LinkedIn Essentials Social Series
Don’t count out LinkedIn from your personal or business social media strategy! With 810 million members, it’s not the largest social...

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Jul 8, 20228 min
Facebook Essentials Social Series
Facebook is the most widely used social media platform and a must for a business of any size. 93% of businesses are active on Facebook*,...

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Jun 10, 20227 min
Instagram Essentials Social Series
Instagram is a no-brainer in our industry because so much of what we market is visual and can sell itself. Whether you’re new to...

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Mar 25, 20221 min
OWA is Back at In-Person Events!
Earlier this month I had the privilege of manning the OWA Table at a continuing education event in Seattle. I was looking forward to this...

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Feb 7, 20223 min
Social Media Tips from the OWA Digital Marketing Committee
Keeping up with social media can be overwhelming. Knowing what works well for others can help to make things a little easier. The members...

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