Content, Inspiration, 
& New Ideas

Founded in 1997, the OWA has years  of content from our members! If you haven't logged in  recently, here's a preview of what you're missing! One Minute Inspirations Member only content, must be logged in to read Helping Employees Adapt to Change Written by member  Audrey Pavia, October 11, 2011 We all face change more often than not. Staff changes, downsizing, reorganizing and cost cutting are most common especially today amongst a fiercely economic environment. No industry

Frame board management is one of the most effective ways for ECPs to increase profitability while still delivering exceptional patient care. A frame board isn’t just a display of eyewear; it’s a strategic sales tool. When managed well, it can improve cash flow, reduce overhead costs, boost capture rates, and enhance the patient experience. Carrying too much inventory ties up valuable cash flow, even if the frames were purchased at a deal that seemed too good to pass up on. If

Connection Series Luncheon At the recent Vision Expo in Las Vegas, I had the privilege of attending the OWA’s Connection Series—Spark Sessions: Women Who Light the Fire—an event that truly lived up to its name. The sessions featured three dynamic 10-minute Lightning Talks, each aligned with one of the OWA’s guiding pillars: Connect, Inspire, and Lead. Emceed by Erinn Morgan, founder of Insight Media Group and Envision Communication, the afternoon brought together women from a

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked...

Dear Me: At this stage in life and career, I thought you’d be past a few things. I thought confidence would replace nerves, efficiency...

Networking can feel intimidating—it sometimes seems forced, transactional, or like you’re supposed to 'work the room' and collect as many...

Earning recognition for your drive, discipline, and deep commitment to excellence is impressive. You have likely built a meaningful...

The OWA held its second Town Hall Meeting on Thursday, September 4! It was an opportunity to meet and hear directly from OWA board...

Founded in 1997, the OWA has years of content from our members! If you haven't logged in recently, here's a preview of what you're...

The OWA is hosting three events during Vision Expo West in Las Vegas, Nevada. Shortly thereafter, the OWA will be hosting a networking...

There are approximately 60,000 opticians in the United States, 74% of which are women*.  This summer the Optical Women’s Association...

When we share knowledge, we encourage collaboration and innovation. We learn from each other's experiences and insights, fostering...

There’s something powerful about stepping outside of your daily responsibilities and immersing yourself in another facet or area of your...

Looking for a job when you have a college diploma is hard enough; looking for a job when you don’t have a degree can be even harder....

This year marks Vision Monday’s 23rd annual Most Influential Women in Optical report. The Vision Monday editors selected 42 women who are...

Imagine if, instead of waiting to be asked, you — as a mentor — took the first step and said, “Would you like me to mentor you?” Rather...

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked...

OWA member-Adira grant recipients are sharing their stories — goals and aspirations, how they used their funding, and how they plan to...

A few years ago, I was promoted into a management role overseeing former peers. I’d been in supervisory positions before but never for a...

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power...

Have you uncovered the impact of an unexpected mentor? When are you planning to stop learning? I would bet my favorite pair of eyewear...

Artificial intelligence (AI) is touching every industry and eyecare is no exception. It's pretty wild to think about how much potential...

Do you ever have a song pop into your head when you least expect it? I get that little explosion of memory, and sometimes, along with the...

Gen Z and young Millennials aren’t just the next generation of eyewear consumers, they’re already shaping the way healthcare and retail...