Optical Women's Association - OWA One-Minute Inspiration

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Strategic Planning

The Value of Values – Jennifer Trakhtenberg, 11-01-2018
I often receive comments from visitors noting how much we focus on making our environment fun and lively, and on giving back to the community. Those ...

The 4 Disciplines of Execution – Lorinda Fraboni, 08-01-2017
Planes, trains, and automobiles? No WIGs, PIGs, and WHIRLWIND! Franklin Covey developed a program surrounding these acronyms in the book The 4 Disciplines ...

Value Creation & Service Innovation Now – Lorie L. Lippiatt, OD, 11-15-2016
This past year, we've done a review and implemented many changes in our Optometric practice, established in 1989. We've always been an early adopter ...

Lions, Tigers, And Bears — Oh My! – Ashley Shewmaker, ABOC, 03-03-2014
If your practice is anything like mine, you've cast aside the day-to-day upkeep of business for the whirlwind that is our changing industry. I wake up ...

In Search of the Napkin Idea – Sheila Haile, 11-08-2013
I love this term: napkin idea. Such a simple phrase to capture such a complex thing: an idea. They come from anywhere, anytime. We store bits and ...
Show Me the Money! – Amy Spiezio, 06-03-2013
As much as we all love our jobs, it's highly unlikely that any of us are working for free. Unfortunately, women in the workplace are still consistently ...

5 Strategies for Being Productive Instead of Just Busy – Lorie Lippiatt, OD, Salem Eyecare Center, Inc., 07-09-2012
Are you busy? Are you crazy busy? Sure you are! If you're like most of us, we are in and out of the office, on and off airplanes, in and out of hotel ...
Tell Me If You've Noticed This – Maggie Sayers, 05-03-2012
When you start to step out and do something bigger in our business, and it's something outside your comfort zone...and you get really close to doing ...

Use a COIN to Reach Your Goals – Audrey Pavia, 04-14-2010
Ever wonder where the time goes and why you are missing achieving your goals? Are your thoughts and actions aligned? If thoughts lead to actions, what ...

Success is in the Details – Jodi Groh, 07-09-2009
As businesses today find themselves competing for less discretionary dollars, companies need to rise above the message clutter people are bombarded with ...
Re-Think Your Marketing Plans for 2009 – Sandy Likes, 03-09-2009
Yes, we are in a recession and no matter how hard we try to cut expenses we cannot save our way to prosperity. Many cut advertising and marketing costs ...

Companies Need Marketing in a Down Economy – Jodi Groh, 07-09-2008
One of the first areas companies often cut dollars from in a down economy is the marketing budget. But it should be the last. Significant marketing ...
The Right Merchandising Strategy Builds Business – Sandy Likes, 02-14-2008
Is your merchandising strategy aligned with your overall business strategy? If not, you may be missing opportunities to grow your business. Merchandising ...

Scheduling: 6 Ways to Solve the Slow-Schedule Puzzle – Donna Suter, 10-30-2006
Do you know how much income you lose every time there is an opening in your appointment book? If you did, you might find time to sit down with your telephone ...