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Strategic Planning

2023

• The Uno Queen – Rachel Meyer, EdD, PMP, 02-15-2023
  Many of us remember being little, and some of us have the good fortune to know little people in our lives. I have two very special small humans that  ...
  
  

2022

• Creating Positive Change In Your Life – Katie Lauver, ABOC, FNAO, 09-01-2022
  After receiving the Emerging Leader Award from the OWA at the beginning of this year, I had many people reach out, asking me what I did to get to where  ...
  
  
• Don't Overthink It . . . Just Dink It! – Lorie Lippiatt, OD, 07-01-2022
  I cold-started my private optometry practice in 1989, straight out of optometry school; owning and operating my practice is all I had ever done for 33+  ...
  
  
• Who Me? Finally!! – Jill Fine, 05-15-2022
  Lately, that's been my reaction to the many people who comment on my happy and positive attitude. I am happy! I am positive! It's been a long road  ...
  
  

2021

• Keeping Your Remote Team Engaged! – Emilia Flamini, 11-15-2021
  Who didn't struggle to find the perfect formula for keeping their people engaged and connected during these past 18 months? Who wasn't constantly trying  ...
  
  
• Leadership Insights and Strategies – Sandra Mohr, 11-01-2021
  Cathy Firman (GPN Technologies) and Kylie Matya (Safilo) were the featured guests on the October OWA Talks podcast. These women, two of the OWA's 2020  ...
  
  
• Transforming a Successful Career into a Successful Business – Sandra Mohr, 08-15-2021
  Nancy Gries and Julie Hawkins were the featured guests on the July OWA Talks podcast. They have a long and successful history of over 50 combined years  ...
  
  
• Innovative Adaptation at Optometric Colleges and the Optical Profession – Sandra Mohr, 07-01-2021
  Dr. Howard Purcell, President and CEO of the New England College of Optometry, was the featured guest on the June OWA Talks podcast, sharing what's going  ...
  
  
• Closing the Wage Gap – Sandra Mohr, 04-01-2021
  The March OWA Talks podcast guest was Kate Hamm, OD, who serves as the Senior Manager of OD Engagement at Luxottica. Perfectly timed for celebrating  ...
  
  

2020

• Growing My Career as a Single Mom – Kim Schuy, 07-01-2020
  Like anyone, I need help. I am not afraid to admit that. Also, I am not perfect, and my sons know this firsthand - I remind them often! Ten years ago,  ...
  
  
• Painting the Future: How Do I Choose to Look Back? – Jennifer Trakhtenberg, 05-15-2020
  Throughout the past two months, I have had this unusual sense of going and doing, while simultaneously envisioning how I want to look back at this period  ...
  
  
• Learners Inherit the Future! – Deborah Kotob, 02-03-2020
  "In a time of drastic change, it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer  ...
  
  

2019

• Calling the Lateral Play – Ashley Mills, 12-06-2019
  When done deliberately, Lateral Moves are anything but . . . . A few years ago, The New York Times ran a great article about the path to leadership.  ...
  
  

2018

• The Value of Values – Jennifer Trakhtenberg, 11-01-2018
  I often receive comments from visitors noting how much we focus on making our environment fun and lively, and on giving back to the community. Those  ...
  
  

2017

• The 4 Disciplines of Execution – Lorinda Fraboni, 08-01-2017
  Planes, trains, and automobiles? No WIGs, PIGs, and WHIRLWIND! Franklin Covey developed a program surrounding these acronyms in the book The 4 Disciplines  ...
  
  

2016

• Value Creation & Service Innovation Now – Lorie L. Lippiatt, OD, 11-15-2016
  This past year, we've done a review and implemented many changes in our Optometric practice, established in 1989. We've always been an early adopter  ...
  
  

2014

• Lions, Tigers, And Bears — Oh My! – Ashley Shewmaker, ABOC, 03-03-2014
  If your practice is anything like mine, you've cast aside the day-to-day upkeep of business for the whirlwind that is our changing industry. I wake up  ...
  
  

2013

• In Search of the Napkin Idea – Sheila Haile, 11-08-2013
  I love this term: napkin idea. Such a simple phrase to capture such a complex thing: an idea. They come from anywhere, anytime. We store bits and  ...
  
  
• Show Me the Money! – Amy Spiezio, 06-03-2013
  As much as we all love our jobs, it's highly unlikely that any of us are working for free. Unfortunately, women in the workplace are still consistently  ...
  
  

2012

• 5 Strategies for Being Productive Instead of Just Busy – Lorie Lippiatt, OD, Salem Eyecare Center, Inc., 07-09-2012
  Are you busy? Are you crazy busy? Sure you are! If you're like most of us, we are in and out of the office, on and off airplanes, in and out of hotel  ...
  
  
• Tell Me If You've Noticed This – Maggie Sayers, 05-03-2012
  When you start to step out and do something bigger in our business, and it's something outside your comfort zone...and you get really close to doing  ...
  
  

2010

• Use a COIN to Reach Your Goals – Audrey Pavia, 04-14-2010
  Ever wonder where the time goes and why you are missing achieving your goals? Are your thoughts and actions aligned? If thoughts lead to actions, what  ...
  
  

2009

• Success is in the Details – Jodi Groh, 07-09-2009
  As businesses today find themselves competing for less discretionary dollars, companies need to rise above the message clutter people are bombarded with  ...
  
  
• Re-Think Your Marketing Plans for 2009 – Sandy Likes, 03-09-2009
  Yes, we are in a recession and no matter how hard we try to cut expenses we cannot save our way to prosperity. Many cut advertising and marketing costs  ...
  
  

2008

• Companies Need Marketing in a Down Economy – Jodi Groh, 07-09-2008
  One of the first areas companies often cut dollars from in a down economy is the marketing budget. But it should be the last. Significant marketing  ...
  
  
• The Right Merchandising Strategy Builds Business – Sandy Likes, 02-14-2008
  Is your merchandising strategy aligned with your overall business strategy? If not, you may be missing opportunities to grow your business. Merchandising  ...
  
  

2006

• Scheduling: 6 Ways to Solve the Slow-Schedule Puzzle – Donna Suter, 10-30-2006
  Do you know how much income you lose every time there is an opening in your appointment book? If you did, you might find time to sit down with your telephone  ...
  
  

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