Content, Inspiration, 
& New Ideas

OWA member-Adira grant recipients are sharing their stories — goals and aspirations, how they used their funding, and how they plan to...

A few years ago, I was promoted into a management role overseeing former peers. I’d been in supervisory positions before but never for a...

Let's be honest, eyewear shopping doesn't usually top anyone's list of "most fun things to do on a Thursday." However, you have the power...

Have you uncovered the impact of an unexpected mentor? When are you planning to stop learning? I would bet my favorite pair of eyewear...

Artificial intelligence (AI) is touching every industry and eyecare is no exception. It's pretty wild to think about how much potential...

Do you ever have a song pop into your head when you least expect it? I get that little explosion of memory, and sometimes, along with the...

Gen Z and young Millennials aren’t just the next generation of eyewear consumers, they’re already shaping the way healthcare and retail...

I was one of four boys and when my mother spoke, we listened. While we loved our father, it was her day-to-day life lessons, stories and...

With longer days and warmer weather just around the corner, it's the perfect time to gear up for the season—and nothing says spring like...

Years ago, we were introduced to the phrase "a pebble in your shoe” as being a catalyst for change. The concept was explored in the...

For most of my life, I thought everyone operated the way I did—struggling to meet deadlines despite working non-stop, hyper-focusing on...

Opticianry, with its intimate nature and many diverse roles, is teaming with uplifting stories that have touched our optical souls. These...

As part of my end of day ritual, I scrolled on my phone and saw ad after ad promising quick fixes, overnight weight loss, and rapid...

The Communications and Website Committee is spicing up the OWA Connects blog with a 'Wrong Answers Only' quarterly-series. For this...

March is Women’s History Month, and since our organization comprises of women in optics, we wanted to celebrate with you! The theme for...

The Optical Women's Association kicked off Vision Expo East with our signature Champagne Breakfast , sponsored by EssilorLuxottica. While...

The International Expansion Committee (IEC) continues to advance its mission to connect, inspire, and lead women around the globe. In...

Last week during the annual OWA Champagne Breakfast at Vision Expo East, Lori Archer (UnitedHealthcare Vision ) received the Pleiades...

In the optical industry, we uplift each other, celebrate our successes, and push boundaries together. But what happens when one of us...

Let’s face it: being a professional and a parent can sometimes feel like you're starring in your own version of 'Mission Impossible.'...

With Vision Expo East in Orlando, Florida for the first time, the OWA events have new venues! The OWA is hosting 2 events during the...

Only months after finding myself without purpose in the gym, I was about to pass a new milestone: a challenging, core-focused bodyweight...

If you’ve logged onto the new OWA website, chances are you’ve seen the Community Corner Section! If you haven’t logged onto the...

Opticianry — the mysterious occupation within the eye care industry. Even as I type this, my word processing app refuses to recognize my...