Content, Inspiration, 
& New Ideas

Mentoring is an essential part of personal and professional development. It’s a relationship in which an experienced and knowledgeable...

Each year, OWA members get to choose one book from the curated selection as benefit of their membership. Not only is this is one of the...

As I consider what fosters and what inhibits my professional growth, one thing that consistently provides value is learning from others....

Last year, I became a frame rep and a common issue that I hear from offices that I visit is the need to find and keep employees on their...

Since 1997, the OWA has set the standard in the optical industry by intentionally connecting, inspiring, and leading women in their...

March is Women’s History Month — what would be a better way to honor and celebrate the extraordinary contributions of the women in our...

A new year can bring lots of “new” things, including new staff members to our optical teams.  While new team members are typically...

I love when things work out as planned. If we were to be honest with ourselves, who doesn’t? It’s great when things work out! It’s not so...

This past week I saw a meme that said, “When entering 2023, no one make any sudden movements, or declare this year will be your year.” In...

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I...

While the patient-facing eye care force is powering through their busiest time of year, the non-patient workforce is busy behind the...

In her OnStage Leadership program and Brave Leadership book, Kimberly Davis, challenges you to find your Super Objective. The OWA members...

Last month I made the tough, but exciting, choice to take the next step in my career and move into a new role at a new company. It had...

When most people think of Tiktok, they think of silly dances and lip syncing videos. The app gained rapid popularity amid COVID shutdowns...

The OWA offers at least two Leadership Scholarships every year to OWA members. These scholarships are to be used for the professional and...

Each month brings a new guest along with insights and stories on trending topics that matter. The OWA Talks Podcast, created in 2020, is...

Planning for success in your career is a lot like planning for a big trip. Imagine you finally decide to take that “bucket list vacation”...

Don’t count out LinkedIn from your personal or business social media strategy! With 810 million members, it’s not the largest social...

The culture of overwork thrives today in our society. If you have ever made the choice to work those few extra hours and miss out on a...

Working from home has its perks: Pajama pants, lots of quiet time, more time with pets/kids/family, and a certain amount of freedom....