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What is the Optical Women's Association's Pleiades Award?


Each year, our Pleiades Award honors an individual who has shown exceptional support in advancing the leadership role of women in the optical industry. This award is named after the star cluster "The Pleiades" in the constellation of Taurus. "The Pleiades" is also known as the "Seven Sisters" - referring to the seven brightest stars in the cluster.

According to Greek mythology, each star was named after the seven daughters of Atlas who were turned into stars by Zeus. Together these stars create one of the brightest clusters visible in the northern hemisphere, just as by working together, the women of the OWA have created an organization that is bigger and brighter than the sum of their individual efforts.

Holly Rush

2019 Pleiades Award Recipient, Holly Rush

Holly's career spans more than 25 years in the consumer products industry leading the growth and development of large teams and well-known brands. She previously held key roles at L'Oreal as well as Duracell, a division of the Gillette Company.

In 2011, she joined the Optical Industry, becoming the SVP of Sales for Luxottica Wholesale and was part of the management team that helped restore the company to its leadership position in the US. She was subsequently named President of Luxottica Wholesale North America.

In 2016 she and her family relocated to Daytona Beach, Florida where she became the CEO of Costa Del Mar, a division of the Essilor Company.

Holly is passionate about galvanizing teams and developing the next generation of leaders. She dedicates time to speaking engagements such as the "Women Rule" series hosted by POLITICO, Google, and the Tory Burch Foundation, along with the Optical Women's Association (OWA) and the Essilor Women's Network. She was the recipient of Vision Monday's "Most Influential Women of the Year" in 2012, received Luxottica's Founder's Award for "Entrepreneurship" and the "Visionary" award from the Foundation Fighting Blindness.

Past Honorees