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Creating an Exceptional Customer Experience – Jade King, 04-16-2018
Now, more than ever, it is essential to hire and train employees to provide exceptional customer service. Recognizing how important an intentional customer ...
Turning Customer-Centric Service into Life-Centric Service – Karen Michaelson, ABOC, 10-18-2016
Customer Centric Service is the buzz these days. We all work very hard to make sure our customers and patients experience the unique and spectacular. ...
The All-Powerful Handwritten Note – Rachel Meyer, EdD, CPO, 11-16-2015
Do you remember the last time you received a handwritten note? What about the last time you wrote and physically mailed a handwritten note or thank ...
The Two Best Words to Say When a Patient Complains – Rebecca Johnson, 11-07-2011
I was recently presenting continuing education to a group of opticians in Eatontown, NJ when Martha, a hotel staff member who was assisting in getting ...
Red Velvet Bows – Rebecca L. Johnson, CPOT, COT, COE, 09-26-2008
I once consulted with a beautiful high-end optical boutique in sunny southern Florida. The store was perfectly spotless. The eyewear sparkled on the ...
The Right Merchandising Strategy Builds Business – Sandy Likes, 02-14-2008
Is your merchandising strategy aligned with your overall business strategy? If not, you may be missing opportunities to grow your business. Merchandising ...