The International Expansion Committee (IEC) continues to advance its mission to connect, inspire, and lead women around the globe. In early February, our committee hosted a packed event at MIDO featuring some of the industry's most influential female leaders. Our panel, Breaking Optical Barriers: Women Who Conquered the Climb to Success , was facilitated by Megan Molony, OWA Vice President and Senior Vice President at National Vision. She was joined by an exceptional panel featuring Malika Azrine-Bouferquene, Vice President of Human Resources at EssilorLuxottica; Barbara Salimbeni, Managing Director of Italy and Vice President of Global Trade Marketing at Marchon; and Sara Osculati, Chief Brand and Marketing Officer at Thélios. Take a look at the full hi-res gallery of photos from MIDO here. We had the honor of having Lorraine Berton introduce the event. As the President of MIDO and the first woman to serve as President of ANFAO (The Italian Association of Optical Goods Manufacturing), her presence and words were especially meaningful. An excerpt from Lorraine Berton’s introduction captures the spirit of the event: “But what does the empowerment of women really mean? It means giving all women the possibility to choose, to express their talent, to have access to the same opportunities. It means acknowledging diversity as the driver of growth for businesses, for the market, and for society.” We are incredibly grateful for her generosity in sharing her time and resources to support the OWA’s efforts in building international networks and fostering new opportunities abroad. Throughout the panel, each speaker shared compelling and candid stories about navigating male-dominated industries. One particularly memorable takeaway came from Sara Osculati, who outlined her 'Three Keys to Success' (saved in my Notes app—apologies to Ms. Osculati if I misquote the French!): Faire  – To do: Women know how to get things done. This is where many of us excel. Faire déléguer  – To delegate: This can be more challenging. It often feels easier to do the work ourselves than to train others. However, true leadership requires us to delegate effectively and invest in developing those around us. Faire savoir  – To let others know: This resonated deeply with the room. Being your own advocate and sharing your accomplishments is crucial, especially in larger organizations. While we may wish for our work to speak for itself, the reality is that we need to communicate our successes and often we might need to be our own PR rep. In the spirit of faire savoir , we want to celebrate and share the hard work the IEC team is doing to expand the OWA’s core mission beyond the United States. We are committed to fostering global connections and will continue to host more international networking events. Keep an eye on the OWA events page for future opportunities! Take a look at the full hi-res gallery of photos from MIDO here. Our key objectives remain clear: Create a Global Community:  Build a network where women in the optical industry worldwide can connect, collaborate, and support one another. Support Women's Leadership:  Empower women to step into leadership roles across all sectors of the industry. Facilitate Cultural Exchange:  Promote understanding and learning through cross-cultural engagement. Provide Resources and Training:  Offer educational and professional development tools to women around the world. We are excited to be part of expanding the OWA globally and are continually inspired by the wealth of knowledge and experiences we all have to share. Written by: Gilda Mehraban

Last week during the annual OWA Champagne Breakfast at Vision Expo East, Lori Archer (UnitedHealthcare Vision ) received the Pleiades Award, Megan Molony  (National Vision) the Pyxis Award, and Kayla Ashlee (Spexy) the Emerging Leader Award! 2025 Pleiades Award Recipient: Lori Archer Chief Executive Officer, UnitedHealthcare Vision Lori’s charity of choice:  Vision To Learn Learn more about Lori: What does winning this award mean to you personally and professionally? Winning this award is a tremendous honor. It reflects my passion and commitment to the industry and the many years of hard work I've invested over the past 30+ years in vision. It also highlights the amazing people I have had the honor and privilege of working alongside throughout my career. Personally, it validates my dedication and efforts. Professionally, it underscores the impact of my contributions to the optical industry and motivates me to continue striving for excellence. What motivates and inspires you at work or on a personal level? The opportunity to make a difference in the lives of those we serve both motivates and inspires me. Good vision care goes well beyond a refraction and eyeglasses and has a much deeper tie to our overall health. Driving advancements in how patients think about vision and overall eye health, along with how they access care, is a significant source of inspiration for me. The incredible support I receive from my wonderful family, fantastic friends, and passionate colleagues keeps me motivated and feeling supported. Can you share a defining moment in your career or journey that shaped who you are today? I can't pinpoint a specific moment that shaped who I am today, but my parents' influence has been profound. What did come to mind was something that my Mom instilled in me and my siblings through a simple (and not grammatically correct) phrase: "I can't, never did anything." As a kid, if I went to ask my Mom for help and said "I can't do...", Mom would immediately say, "I can't never did anything." This is a phrase that has stayed with me, deeply ingrained in my head, and is still something I use frequently today with my own family and my team. It has truly been my guidepost, instilling confidence, resilience, and determination. What advice would you give women looking to grow in their careers? To women looking to grow in their careers, I advise believing in yourself and your abilities. Seek out mentors, build a strong network, and embrace new challenges. Continuous learning and resilience are essential for overcoming obstacles and achieving success. Additionally, cultivating strong relationships is crucial. Surround yourself with supportive colleagues and mentors who can offer guidance and encouragement. Maintaining a healthy work-life balance ensures you have the energy and focus needed to excel. Finally, invest time in your own development through further education, workshops, or self-reflection. Prioritizing your growth will pay dividends in the long run. What role do you think women’s associations like the OWA play in supporting women’s success? Women's associations like the OWA are vital in supporting women's success. They provide networking opportunities, mentorship programs, and resources for professional development, creating a supportive community where women can share experiences, gain insights, and empower each other. Maybe most importantly, they connect women with like-minded professionals who understand the unique challenges they face and foster a network of support and encouragement. This sense of community can be incredibly empowering, helping women build confidence and resilience. How do you unwind or recharge after a busy day? After a busy day, I unwind by dedicating time to activities that help me relax and recharge. I make it a point to work out three nights a week, which not only keeps me physically fit but also helps clear my mind. Sitting down with my husband for dinner and reflecting on the day is an important ritual for us, providing a moment of connection and relaxation. I also enjoy crafting projects as a creative outlet. Last year, I made several blankets to give away as gifts, completed a cross-stitch project, and created a variety of items using my Cricut. These activities allow me to express my creativity and unwind in a fulfilling way. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? If I could choose any celebrity to present this award to me, it would be Oprah Winfrey. Her journey from humble beginnings to becoming a global icon is incredibly inspiring. Oprah's dedication to empowering others and her ability to connect with people on a deep level make her the perfect person to present this award. Her presence would symbolize the importance of resilience, empathy, and breaking barriers. And who knows, maybe she'd also give everyone in the audience a brand new car! 2025 Pyxis Award Recipient: Megan Molony Chief Merchandising and Managed Care Officer, National Vision Megan's charity of choice:  Home of Hope   Learn more about Megan: What does winning this award mean to you personally and professionally? Winning this award is an incredible honor. It highlights our collective efforts towards gender equality and empowerment. Early in my career, a mentor encouraged me to pursue new opportunities, shaping my path and reinforcing the importance of supporting women in our industry. I am deeply grateful for this recognition and remain committed to ensuring every woman has the chance to thrive. What motivates and inspires you at work or on a personal level?   What motivates and inspires me both at work and personally is the opportunity to make a meaningful impact. At work, I am driven by leading initiatives that enhance our company's success and contribute to our team's growth. Seeing positive outcomes, supporting career goals and making a difference in the industry is incredibly fulfilling. On a personal level, I am inspired by the support and encouragement of my family, friends, and colleagues. Mentoring others and witnessing their growth also motivates me to strive for continuous improvement and to give back. Ultimately, the combination of professional achievements and personal connections fuels my passion and dedication. Can you share a defining moment in your career or journey that shaped who you are today? A defining moment in my career was when a mentor took a chance on me and encouraged me to lead a high-stakes project. Despite my initial hesitation, their belief in my abilities gave me the confidence to embrace the challenge. This experience taught me valuable lessons about strategic thinking and adaptability, and it reinforced the importance of mentorship. I am deeply grateful for their guidance, which has shaped my career and inspired me to support and empower others. What advice would you give women looking to grow in their careers? My advice to women looking to grow in their careers is to embrace opportunities and believe in their potential. Seek out mentors and allies for guidance and support. Don't shy away from challenges that push you out of your comfort zone, as these experiences often lead to significant growth. And know you deserve a seat at the table! Networking is crucial. Build a strong professional network to open doors to new opportunities and gain valuable insights. Continuously learn and develop your skills to stay relevant and competitive. Lastly, advocate for yourself and others, ladies! Speak up about your achievements and aspirations, and support your peers. By fostering a culture of collaboration and empowerment, we can create an environment where everyone has the opportunity to succeed. What role do you think women’s associations like the OWA play in supporting women’s success?   The OWA plays a crucial role in supporting women's success in the industry by providing a platform for networking, mentorship, and professional development. We create opportunities for women to connect, share experiences, and learn from each other. We also advocate for gender equality and work to create an inclusive environment where women can thrive and advance in their careers. By fostering a sense of community and empowerment, the OWA helps women build the confidence and skills needed to achieve their goals. How do you unwind or recharge after a busy day? After a busy day, I like to unwind by diving into a good book, taking a long walk with my husband and our dog, or catching up on my favorite TV shows. If I'm feeling adventurous, I might even attempt to cook a new recipe—though my smoke detector often gets more action than my taste buds! A night out with friends also helps me recharge. It's all about finding those little moments of joy and relaxation, even if it means laughing at my culinary misadventures. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Having Oprah Winfrey present this award would be a powerful reminder of the importance of advocacy, perseverance, and the impact that one determined individual can have on the world. It would also highlight the progress we have made in advancing the role of women in various industries, including the optical industry, and the work that still lies ahead. 2025 Emerging Leader Award Recipient: Kayla Ashlee CEO & founder, Spexy Kayla’s charity of choice:  Children’s Health Defense   Learn more about Kayla: What does winning this award mean to you personally and professionally? Winning this Emerging Leader award is such an honor. Seeing the brilliant women before me that have accepted this award who are such strong, talented leaders and to know that I am viewed to be recognized on their level is so exciting! What motivates and inspires you at work or on a personal level?   Getting feedback from ECPs on how impactful the training and the Spexy guidance have been to their opticals is such a fuel for my progress. My favorite is when I hear, "Where were you when I started my practice?" or "I have been doing this for 20 years and I never knew that's why we ___." It is so energizing to know we are helping so many practices.  Can you share a defining moment in your career or journey that shaped who you are today? Hahaha yeah. Spexy is an online video library that is a resource for independent opticals. I have been in front of the camera constantly for the last 6 years. The great thing about the "magic of Hollywood" is that any flub-ups can be easily removed from the final cut.  Early on, in year two, I was falling behind on some of my editing so I asked my husband to edit one of the videos from the Optical Sell Smart Series. A few weeks later we were looking at the viewership and the video he had edited was getting a crazy amount of views and positive reviews. I pulled up the video and almost melted out of embarrassment as I realized he left my silly faces, mess ups, and reactions in the final cut. Though my perfectionism left me terribly embarrassed, what I learned is that people love authenticity. Authenticity is real and it was a very defining moment for me to embrace what makes me, me. The moment I started to show my authentic self I was able to reach so many more people and that is when my trainings really started to make a difference.  What advice would you give women looking to grow in their careers? Express your plans and desire to grow to your peers.  So many women fear exposing their plan because of "what if's". The thought of "what if I don't make it" or "what if I get turned down" is so consuming that they keep it inside. Where if they were confident enough to be vulnerable and speak out and let their desires be known they would find that people around them will help look for opportunities to help them reach that goal. It will open up so many doors. Plus, proclaiming your intent will allow for your mind to see more opportunities to achieve it. I was vulnerable back in 2019 when I told my husband after attending my first OWA event that I would be the OWA President someday. Since then I feel like I tell everyone who knows about the OWA that I want to earn the chance to be the President of this beautiful organization. What role do you think women’s associations like the OWA play in supporting women’s success?   An amazing benefit of the OWA is being able to get to know loving, kind and supportive women without knowing who they are or what they do. You get to meet the woman first, then later you might learn their role. This has allowed me to be able to get to know powerful women that I may have felt intimidated to approach outside of the OWA.  How do you unwind or recharge after a busy day? In short, my recharge is preparing and eating a beautiful meal with my family. It is the best part of my day and gives me so much joy! As the creator of my own company that works with over 2,000 ECPs with Spexy only having a team of 5 people, a typical day does not fit into any one given time slot. Therefore my recharge moments happen, we will say... mid to late "work day". I place a high level of importance on family dinners around the table. With two amazing teenage boys over 6 feet tall. Homemade meals and a time for everyone to come together that is free of cell phones, it is a beautiful part of my day. This has remained a  non-negotiable in my home since my boys were young. It has so much importance that I make a weekly menu and share it with the grandparents and extended family. Every evening at 5pm, I come to a stopping point with work and my husband, Rook, and cook together. Shortly after the family and sometimes extended family arrive around 6pm, and we all enjoy dinner around the table. We will visit until about 8 or 9 when I will often excuse myself back to the Spexy Studio to spend an hour or two on work before heading to bed. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? First off, I am thrilled because Cira Collins has accepted my request to introduce me. Anyone who has met Cira knows that I won the optical-celebrity lottery as she is one of the most brilliant, sincere, and intellectual minds in our industry. Because being an optical-celebrity and actual celebrity are not quite the same, nor do they pay the same (haha) If I had to choose a public celebrity, I would choose Vanessa Van Edwards, author of  Cues , to introduce me. Since reading her book, attending her classes, and implementing her teachings, I have been able to articulate and refine so many communications to make an impact in the optical-patient relationship. All because of Vanessa's brilliant research. All that said, I am so thrilled that I lucked out to have Cira by my side for this event. Read more about the 2025 Award recipients and their selected charities here . Written by: Cathy Firman

In the optical industry, we uplift each other, celebrate our successes, and push boundaries together. But what happens when one of us faces a challenge far greater than a career hurdle—when a woman in our industry is diagnosed with breast cancer? No woman should fight cancer alone. That’s why the Optical Women’s Association (OWA) is proud to introduce "Her Story"—a community-based initiative founded by Mikki Collins, dedicated to supporting women in optical who are on their cancer journey. Whether you’re newly diagnosed, in treatment, a survivor, or a colleague wanting to support a friend, Her Story  is here to provide strength, connection, and a place to be heard. Why "Her Story" Matters Breast cancer affects one in eight women in the United States. Behind every diagnosis is a woman balancing work, life, and the emotional weight of her journey. In an industry built on relationships, it’s crucial that no one feels isolated in their fight. Her Story  creates a safe space within the OWA for women in all stages of their cancer experience. Here, members can share their personal stories, find support from peers who truly understand, and connect through group discussions and events. The initiative will launch at the OWA Champagne Breakfast at Vision Expo East in Orlando, FL, on February 19, 2025—an event dedicated to unity, encouragement, and hope. How to Get Involved Becoming part of Her Story  is simple: Join the Optical Women’s Association and connect with the Her Story group. Nominate a friend, colleague, or mentor who may benefit from this supportive community. Participate in benefit events like Cancer Walks across the U.S. Share your story or read those of others on the OWA member homepage. To get started, contact Mikki Collins at Mikki.Collins@safilo.com . Honoring the Women Who Inspire Us Her Story  is deeply personal, inspired by two remarkable women whose strength and passion shaped the optical industry. The late Claudia Garza-Robinson was a cherished colleague, friend, and beacon of light in our industry. Claudia’s dedication to her patients, coworkers, and the optical world left an unforgettable mark. She bravely fought breast cancer before passing on September 1, 2024, leaving behind her husband Mann Robinson, son Zyron Garza, and daughters Dezaren Bosstick ( OWA Member & Her Story Committee Member ) and Harper Robinson.   We also honor the memory of Kerry Clynes, who dedicated her career to optical sales and left a lasting impact on those who worked alongside her. Kerry also lost her battle with cancer in 2024. Claudia and Kerry’s stories serve as the driving force behind this initiative, and we are proud to honor them through "Her Story." A Special Thanks This initiative would not have been possible without the unwavering support of Dr. Lori Lippiatt, Janna Neal, and Susan Ludwick, who saw the vision for Her Story  and understood the need for a community like this. A heartfelt thank you to Dezaren Bosstick, Reagan Colpitts, Carissa Dunphy, and the Community & Enrichment Committee for their dedication in helping launch Her Story . Your passion and commitment are the foundation of what we are building. Our Vision for the Future In the coming years, Her Story  aims to expand into a foundation that will provide financial assistance to women who need to step away from work during treatment. Our ultimate goal is to ensure that every woman in optical facing cancer has the support, resources, and community she needs—because no one should fight alone. Join us in building a legacy of strength, love, and unwavering support. Because every woman’s journey matters. Every story deserves to be told. Written by: Mikki Collins

Let’s face it: being a professional and a parent can sometimes feel like you're starring in your own version of 'Mission Impossible.' Whether running an optometry practice, taking care of patients, or fitting them in their perfect eyewear, your day can easily go off the rails—especially when you add the chaos of family life into the mix. But what if I told you that it is possible to crush  your career and  parenting duties and maybe—just maybe— enjoy the ride? The Myth of Perfect Balance: We’ve all heard it before: “Work-life balance.” It sounds like the holy grail, right? But here’s the thing: that ideal balance? It’s a myth. Some days, work will need more attention; other days, it’ll be your kids. The trick isn’t about finding a perfect equilibrium; it’s about learning to juggle both demands without dropping everything. The Struggle Bus Stops Here Time Crunch Lane Your patients and  your team need you, and—surprise—so does your toddler when they “need” to show you their latest crayon masterpiece… at 8 PM. The day is short, and everyone wants a piece of you. You have a million things to do tonight, tomorrow, and the day after.  Mom Guilt Drive  You’re at work, but your mind is with your kids. You’re with your kids but can’t stop thinking about work. It’s like you’re always somewhere else. It’s exhausting. It’s real. And you’re not alone in feeling it. Is It Physically Possible to be This Tired? Have you ever worked a full day and then walked into a house where the laundry is piled high, the dishes are everywhere, and your kid insists that dinner be pizza, AGAIN!? Or even worse, you must run to the store after work, rush home, and cook dinner…don’t forget about the homework and bath time routine, too! You’re running on fumes, but you’re still powering through. Why? Because you’re a freaking superhero (but even superheroes need a break.) How to Survive (or at least try hard) Embrace Flexibility Listen, if you wait for the perfect moment to “balance” everything, you’ll be waiting forever. Be flexible. Some days will be better than others. And sometimes - “good enough” is good enough. Delegate and Lean At work, trust your team to handle what they can. At home, get the kids to pitch in (they can help with laundry—even if it’s not folded perfectly). It’s okay to lean on others and ask for help. Find a village that supports you, and it doesn’t always have to be family. It can be your employer and colleagues, too. I’m not saying they should  babysit but taking some of the load off  you is just as helpful.   Set Boundaries (for real, this is a big one) You’re a professional and must treat your time with respect. That means setting clear boundaries. Whether it’s a firm “no” to after-hours meetings or setting aside family time as sacred, defining your limits is essential for mental survival. Let Go of Perfectionism! You won’t always be able to give 100% in both areas, and that’s okay. Perfectionism is a trap. Let your kids make a mess, let a few emails wait until tomorrow, and trust that you’re doing great.  Meal Prep on Sundays!! The two ugliest words, “meal prep,” I know, it sucks. But trust me when I say it works, and you’ll be glad to be able to heat things up in the stove or microwave after a long day (while still relishing in the glorious feeling of accomplishing a home-cooked meal)    You can have a thriving career in optics and be a fantastic parent. It’s not about achieving some mythical perfect balance, it’s about creating a life where both work and family fit together, even if it’s a bit messy. You’ve got this, and you’re not in it alone. Whether you’re sharing parenting tips or work hacks with others in the Optical Women’s Association, we’re all here to support each other in this beautifully chaotic journey. So go ahead—be a boss at the office and a supermom at home. Both roles are yours to own. Written by: Kendra Katchko

Next week during the annual OWA Champagne Breakfast and kick-off for Vision Expo East, Rebecca Giefer (MODO) will receive the Pleiades Award, Trudi Charest (CSI Dry Eye Software, Total Focus Consulting) the Pyxis Award, and Reagan Colpitts (Safilo) the Emerging Leader Award! The OWA invites you to their  Stars, Sips, & Scholarships Networking Event on Friday, March 15! Join us for networking over cocktails, and meet our Award Honorees! Read on to learn more about the individuals who exemplify a passion for promoting the role of women in our industry.   2024 Pleiades Award Recipient: Rebecca Giefer CEO, Americas, MODO Rebecca’s charity of choice:  Opening Your Eyes Scholarship Foundation Learn more about Rebecca: What does winning this award mean to you? This award means a lot to me – it shows me that my career can have value to others. What motivates you at work or on a personal level? My drive has always been my family. First, it was my parents who fueled my work ethic; I came from an incredibly modest upbringing, when I say modest, I mean modest. My dad had a 7th grade education and worked in a factory in Minnesota his entire life. I always felt my work had to honor my parents first and I had to embrace the work ethic that was passed down to me. Eventually my motivation shifted, and I am grateful for the support of a partner who accepts the realities of my career and shows up for what’s most important. I am also motivated by my son, and his peer group — I love the kiddos and his generation, and I truly believe in their future. Is there any guidance, person or event that has inspired you to reach this point in your career? Modo’s founder and Global CEO, Alessandro Lanaro, has been my key mentor throughout my career. He first served as an example, and then he saw my potential and gave me an opportunity to fail or succeed. This opportunity came with some risk considering I didn’t come up through the traditional business route but rather through the basics of hard work and dedication. What advice do you want women to hear today? You need to keep showing up to the table and fighting for yourself. The theme for the event is ‘IMAGINE’, what do you imagine in your future (personally, professionally or for the OWA)? I imagine a more diverse C-suite in our industry. We definitely see more women climbing the corporate ladder, but the female CEO’s in our industry are few and far between.  One more ‘IMAGINE’ question for fun — if you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Alicia Keys – I love her music and her confidence and often, I listen to her song called “ Good Job ,” which kicks off my mornings with a compliment to… me!… reminding me that I’m doing a good job. The power of positive self-talk and words is irrefutable.   2024 Pyxis Award Recipient: Trudi Charest Chief Sales Officer, CSI Dry Eye SoftwarePresident, Total Focus Consulting Trudi’s charity of choice:  Women for Women International   Learn more about Trudi: What does winning this award mean to you? Winning the Pyxis Award is an incredible honor for me. It signifies not only personal achievement but also the recognition of the collective effort to empower and uplift women in various facets of business and life. This award is a testament to the importance of solidarity among women, fostering an environment where support and encouragement lead to shared success. What motivates you at work or on a personal level? What motivates me at work and on a personal level is helping others become successful and paying it forward. Witnessing the positive impact that support, mentorship, and collaboration can have on the lives of those around me drives my commitment. I am fueled by the idea that every step forward for one individual is a stride toward progress for all. I am also a tad bit competitive…when someone says it can’t be done, I get busy. Is there any guidance, person or event that has inspired you to reach this point in your career? Throughout my career, the guidance of strong female mentors has been invaluable. Their wisdom and resilience have inspired me to overcome challenges and strive for excellence. Additionally, pivotal events, such as witnessing women break through glass ceilings, have fueled my determination to contribute to creating more opportunities for women in my field. This was such a male dominated industry when I started and now there are so many successful women rising to the top. I also have to mention my father who was instrumental in guiding me into the field — he was an Optician who owned an optical store and inspired me to follow in his footsteps. I wish he was still here to see how far I have come. What advice do you want women to hear today? The advice I would share with women today is to embrace their unique strengths and perspectives. Don’t shy away from challenges, but rather see them as opportunities for growth. Support and uplift other women, for our collective success is not just inspiring but essential for creating a more inclusive and equitable future. Step over fear and outside your comfort zone. Don’t settle for anything less than what you are passionate about. It’s true when they say if you love what you do it will never feel like work. The theme for the event is ‘IMAGINE’, what do you imagine in your future (personally, professionally or for the OWA)? Imagining my future, both personally and professionally, involves a vision of continuous growth and impact. I aspire to contribute significantly to the empowerment of women, fostering an environment where they can thrive and break barriers. On a personal level, I envision a life filled with meaningful connections and a balance between personal well-being and professional accomplishments. I have recently taken a step back from the marketing agency I founded to pursue more of what I am passionate about, which is speaking and training. For the OWA, I imagine it expanding its reach and influence, becoming a beacon of support and inspiration for women globally. I look forward to continuing to help with its mission. One more ‘IMAGINE’ question for fun — if you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? If I could imagine any celebrity presenting this award to me, I would choose Michelle Obama. Her dedication to empowering women and advocating for equality aligns with the values of this award. Michelle Obama’s grace, intelligence, and impactful initiatives make her an inspirational figure, and having her present the award would be a tremendous honor and a source of motivation for women everywhere.   2024 Emerging Leader Award Recipient: Reagan Colpitts Senior Business Development Manager, Safilo Reagan’s charity of choice:  Foundation for Women’s Cancer   Learn more about Reagan: What does winning this award mean to you? It truly is such a honor! Being recognized specifically in the leadership category is so rewarding to me. Over the years, I’ve focused on fine tuning my leadership skills, embracing challenges, and continuously learning to become a more effective and dynamic leader. What motivates you at work or on a personal level? At work, I love seeing the completion of a commercial program come together – from the first thought and opportunity to seeing it complete as a brand and program is so rewarding! I also love seeing the growth and development with the people on my team; when they are able to be recognized for their contributions and ideas and to grow within the company, it creates a very proud moment. Is there any guidance, person or event that has inspired you to reach this point in your career? When I was in the skincare industry, Melissa Daniels first gave me the opportunity to move from a sales rep into a leadership position. I learned a TON during my 5 years with Dermalogica from all angles – sales, marketing, education and PR. It was interesting being able to have exposure to all of these elements from a head office level and how we can inspire and motivate our sales team. What advice do you would want women to hear today? Take initiatives in your career; start pilot projects, create new structure and look for opportunities in everything. It is those opportunities and being able to capitalize on them that can help propel you in your career and show you as a leader and someone that can turn challenges into opportunities. The theme for the event is ‘IMAGINE’, what do you imagine in your future (personally, professionally or for the OWA)? I would love to imagine a world where there is work/life balance, a modern optical industry and equality in the work-force. One more ‘IMAGINE’ question for fun — if you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Ryan Gosling – because without Barbie there would be no Ken and I think it would be interesting to get a modern male perspective for the award

With Vision Expo East in Orlando, Florida for the first time, the OWA events have new venues! The OWA is hosting 2 events during the conference. We welcome everyone to join us at one or more of these events to network with your colleagues and learn more about what the OWA has to offer. REGISTER FOR VISION EXPO EAST 2025   OWA Champagne Breakfast Celebrating Women in Leadership Date & Time: Wednesday, February 19, 8:00 – 9:30 AM Location: Hyatt Regency Orlando Ballroom S 9801 International Dr. Orlando, FL 32819 Please join us to celebrate our 2025 OWA award recipients: Lori Archer  (UnitedHealthcare Vision): Pleiades Award Megan Molony  (National Vision): Pyxis Award Kayla Ashlee  (Spexy): Emerging Leader Award Celebrate these amazing women in an elegant setting while enjoying a champagne breakfast. Don’t wait to reserve your seat today for this extra-special event — we are expecting another sell-out crowd! Registration Details: Reserved Tickets Before 1/15/2025 — $70 per individual member, $80 per individual non-member, or $700 per table of 10. Reserved Tickets After 1/15/2025  — $85 per individual or $800 per table of 10. MORE INFO & REGISTRATION   Stars, Sips, & Scholarships Networking Event Date & Time: Thursday, February 20, 2025, 5:00 PM – 6:30 PM EST Location: Rosen Centre Signature 1 Room 9840 International Dr. Orlando, FL 32819 Please join us on Thursday, February 20, 2025, at the OWA Stars, Sips and Scholarships networking event to recognize our OWA Star Award honorees and our 2024 Leadership Scholarship winners. Proudly sponsored by EyeMed Vision Care, this event will be held in the Rosen Centre, Signature 1 Room, to allow easy access for our industry professionals. Members and non-members alike can network while enjoying cocktails from 5:00 p.m. - 6:30 p.m. Although there is no charge to attend, your RSVP is greatly appreciated! Registration Deadline: Monday, February 10, 2025 MORE INFO & RSVP

Only months after finding myself without purpose in the gym, I was about to pass a new milestone: a challenging, core-focused bodyweight exercise called the L-sit with my trainer by my side. I have been active all my life, playing sports, running, hiking, or taking on any physical activity. Just like hiring an executive coach helped me professionally a few years ago, working with a personal trainer accelerated my fitness journey.   It takes effort, but I prioritize fitness and find time every day to be active. I value the mental benefits, release of stress, challenge, and sense of accomplishment as much as the physical benefits of endurance and unencumbered mobility. One day in early April, I was surprised to feel lost and aimless, unsure of what to focus on despite always knowing before. While the motivation to exercise was there, I felt off track, questioning the purpose of my efforts.   I felt that same disconnected feeling a few years back in my professional career. After several leadership shifts and team dynamic changes, I wondered if I was in a role I enjoyed and with a company that met my needs. Losing some sense of self, I questioned my value and which unique skills I brought to the workplace.   The key strategy that helped me overcome my professional crisis was hiring an executive coach. However, arriving at the solution was not easy, as there were roadblocks I struggled with before moving forward.   I wondered if this fortunate déjà vu was leading me down a familiar path. Was finding a personal fitness trainer the way to accelerate my healthy lifestyle?   My biggest roadblocks were the same in both circumstances:   Cost —Hiring an executive coach or personal fitness trainer is a notable financial commitment. Their services come with expertise, and I had to want them and pay fairly to get the desired results. Time —I had to prioritize being available for a standing appointment that only happens if I show up. Not only would I have to attend consistently, but I would also have to be present with enthusiasm and do the work. Judgment —Fearing the judgment of others and myself was a factor. Wasn't I supposed to be able to do this on my own? I am a professional with years of experience in my career and a lifelong athlete in the gym, so why did I feel a sense of inadequacy and failure?   I hired a personal trainer, just as I had done with an executive coach. I reframed the dialogue from spending  to investing  by addressing each roadblock and making intentional choices. After reviewing my budget, I recognized this as an investment in my health and future. Staying active, primarily through strength training, is essential for well-being. Numerous studies and experts attest that physical activity is the most potent way to improve health.   Tackling the time roadblock came next. There was a reason Nike went with the slogan 'Just Do It.' Knowing you must do the work and committing to it are entirely different things. Hiring a trainer established a contract that put a structure around my desire to improve my fitness efforts. That meant being accountable to the trainer and myself for following through on my goal, even when I mentally did not feel like it.   For me personally, overcoming judgment has been the most challenging obstacle. I am confident and optimistic and have high standards for myself. Reading, researching, and making critical decisions are what I do daily. I always encourage team members to seek out mentors, so why was it so hard for me to take my own advice? A personal trainer is a professional in their field with real-world experience, continuing education, and certifications that any level of athlete could benefit from. Hiring a trainer did not undermine my knowledge but enhanced it. Their fresh perspective, program style, and approach changed how I see myself in the gym in my workouts and helped me progress.   I'm grateful I took the time to assess my situation and make the necessary adjustments when I began to lose focus. Today, I feel stronger and have incorporated new and fun activities into my workouts. As you set your sights on 2025, explore how to reach your goals, and do not wait to hit a wall like I did. Consider a personal trainer if you want to dial in that fitness goal. A professional coach can be a great option if you want to take your career to a new level. Here is to you making this your best year yet; go get it! Written by: Maria Petruccelli

Amid the pandemic, I embarked on a courageous journey from Italy to the lively streets of New York, all while embracing my new role as a mom of two. This opportunity became a thrilling rollercoaster of excitement and challenges, highlighting the importance of finding and joining a supportive professional community. Embracing Diversity in Professional Paths: A Personal Insight from Supply Chain and Operations No matter the industry, a community of women creates space for diverse voices to reverberate harmoniously. Women bring a myriad of perspectives that not only enrich decision-making but also redefine problem-solving. Encouraging an environment rich in diversity fosters creativity and challenges traditional norms, pushing the boundaries in various professional domains. Mentorship and Collective Wisdom: Guiding Lights in the Professional Journey Relocating to a bustling city for a career change while embracing motherhood brought forth an array of unique challenges. The welcoming embrace of a women’s community provided not just mentorship, but a treasure trove of collective wisdom. Experienced members, including fellow working mothers, shared invaluable insights on creating work-life-balance. This insight became my compass as I navigated personal and professional challenges and biases often faced by working moms. Facing Challenges Hand-in-Hand The path to success is a maze of twists and turns. Throughout that journey, having a supportive professional community has served as a sanctuary to share struggles and victories alike. I’ve seen first-hand that when we come together, women of the workforce can ascend the corporate ladder, orchestrating innovative and impactful solutions along the way. This image of success counters biases, spotlights achievements, and infuses our collective journey as new moms and professionals with resounding impact. Navigating the Gender Gap in Salary Through community involvement, I joined conversations addressing the challenges and disparity of the wage gap. Together, we shared negotiation strategies, advocated for equal pay, and supported one another’s goals. Witnessing working moms shatter the glass ceiling fueled a sense of collective purpose and determination within the community. Tackling Impostor Syndrome Amidst the triumphs and challenges, imposter syndrome often crept into our narrative. As women, we grappled with moments of self-doubt and questioned our achievements. My new network of women provided a crucial support system, dismantling impostor syndrome by offering encouragement, celebrating accomplishments, and highlighting growth. Together, we embraced the truth that our contributions were not only valid but also instrumental in reshaping the narrative of success. Through shared stories of overcoming self-doubt, we emerged stronger and more resilient, proving that unity is the antidote to impostor syndrome. Networking Across Professions A robust professional network is the backbone of career growth. Through community, I found the door to networking and opportunity flung wide open. Working moms across industries forged networks of support and collaboration while lifting each other up. Together, these connections served as a formidable stronghold against challenges faced in their careers. Redefining Expectations Societal expectations often cast a shadow on career choices for women; a truth that hit home as I navigated my path as a working mom in a new city. My newfound professional network challenged these expectations by encouraging our goals and spotlighting achievements. As those amongst us excelled in their roles, ventured into new opportunities, and launched entrepreneurial feats, I was reminded that achievement comes in many shapes and sizes. Together, our successes all play a role in reshaping biases, perceptions, and expectations. Collective Knowledge and Learning Knowledge is power. Whether it be discussing industry trends, sharing strategies for success, or navigating the everyday challenges of working moms, I found a wealth of knowledge through community and networking. Being a part of a collaborative learning environment fostered growth for myself and those around me. Conclusion: Unleashing the Power of Women’s Networks My greatest takeaway in belonging to a women’s professional community is the gained sense of empowerment and unity. As a working mom these benefits help me navigate biases through exchanged ideas and shared experiences while giving back to my network. I encourage us to forge a future where women across every profession not only survive but thrive in the workplace! Join the movement. Join the community. The power lies in our unity. Written by: Giulia Redavid

2024 Lifetime Achievement Awardee: Marge Axelrad Editor-in-Chief, Vision Monday Magazine (retired)OWA Founding Board Member Marge’s charity of choice: SUNY College of Optometry Foundation Learn more about Marge:   What does winning this award mean to you? It is immensely gratifying and so humbling. I’m only thinking of the hundreds of incredible women from throughout the optical industry and profession who found and discovered each other and got involved with the OWA since a group of us started this some 27 years ago.  I think how amazed these founding leaders would be if they were able to see this organization today and its theme of ‘We See You’ and ‘Imagine’. The OWA’s range of activities and programs, such very broad industry support  — more than 65 companies plus even more individuals — is collectively fueling the constant energy of OWA now.  Each year there has been even more commitment called up to continue to strengthen this group, including inspiring professional development, learning, mentoring and, recently, even the exploration of opportunity to  bring its strengths and ideas to women in the industry in Europe! There’s so much that can still be deepened and expanded it’s, honestly, thrilling. Which achievements are you most proud of? In my own career….? Probably just being able to continue it for so long, LOL. I started at the bottom, worked through several business areas before unexpectedly coming to optical. I’m indebted to the editorial team and colleagues and the business leaders  of our Jobson Group who all shared the same passion and interest in this business and who enabled me to do it in a way that was authentic to me and also productive for them, too.  I’m proud of the many, many relationships I’ve cultivated and built. Of the privileges and unique access I’ve had to some of the most dynamic individuals this business has ever seen. These range from special independent creators to entrepreneurs and executives. The most fascinating have been those entrepreneurs-turned-executives and what their efforts have in turn meant for so many. I’m proud of the OWA , what’s it’s become and is still becoming! Is there any guidance, person or event that has inspired you to reach this point in your career? I’ve been so fortunate to meet dozens of business leaders, entrepreneurs, owners, optometrists who practice, who research, serve, mentor, who communicate, who strategize. All of them were people I learned from and had an impact on me.  But in the end, formatively my family — my mom, who spent her life as a dedicated mom and didn’t work, didn’t understand that world at all but was confident I could DO it. My dad, who was the best, most charming salesman in the world and ‘got a kick’ out of his smart-mouthed daughter — who was consistently encouraging and teaching me. My sister, we are so close, who started working with special needs adults, bringing compassion to her working world, moving into education in an elementary school  — her down to earth reality taught me, too. I went through rougher times, although nothing in comparison to women supporting families and children.  My personal challenges spurred me on, helped me no longer dim my own light but seek out new adventures, new new ideas and travel. What has been the most surprising change you’ve witnessed during your 35 years in optical? There are a lot of these, hahaha. Honestly, I’ve been surprised many times. Companies grew or combined, new upstarts have continued to challenge the status quo, new leaders emerge, the balance constantly is changing — this is still happening on many fronts. Perhaps what’s most surprising is ‘not a change’ — it’s that after so much work among so many, that eyecare and eyewear is still not that well understood by the public, by decision-makers. We need to elevate access to eye care as a human right, help it serve more and diverse groups, and we need to speed up how those in the field and the business describe what eyewear and vision correction does from a design and expression point of view, why it’s all good from budget and value to luxury and premium. How eyewear and technology contribute to help people SEE their lives, how it helps them BE productive, contribute, create, be happy. There’s more to be done, here, and a lot of great people out there are doing it now, in new ways. As a founding member of the Optical Women’s Association, what advice do you want to share with OWA members – current and future? Upon reflection, I have a lot of advice, LOL!  My path to and through eyewear/eyecare was unplanned and unexpected. So first of all, BE OPEN. TRY it. You might stumble but then you learn and next time you can stand stronger.  Recognize the power in numbers. In most industries and professions today women do have opportunities to learn from each other through associations, groups, collabs, with the support of those women and men who get it.  They’ve made progress but can make even more. Find those groups, like the OWA and others. There continues to be a new energy among creators, rebels, fighters, thinkers, hard workers, leaders, introverts extroverts among you all. It’s an exciting time for women to shape their own paths, find or build the companies, professional practices, find the right allies, men and women, to help bring others along and do rewarding work,  Continue to learn. Be confident. Be authentic. Be inclusive. Own your power. Cultivate empathy.  The theme for the event is ‘IMAGINE’ — let’s imagine you could go back in time, what advice would you give your younger self? Watch and learn. Get in there and collaborate with people. You deserve a place at the table and a voice, too. It took me too long to find mine One more ‘IMAGINE’ question for fun — if you could develop any superpower for use in retirement, what would it be and why? Hmm, as one of the world’s expert procrastinators, which is odd for someone who’s lived with too many deadlines and commitments, I’d like to take things a bit easier. So maybe I’d love to have a superpower that doesn’t speed up time but slows it down without losing too much of it — so that I could still do wonderful new things …and feel the time to enjoy them.

If you’ve logged onto the new OWA website, chances are you’ve seen the Community Corner Section! If you haven’t logged onto the website—what are you waiting for? It’s amazing! There’s something for everyone in our new sections—for work and for fun! What better way to celebrate a full quarter of Community Corner than by highlighting what we have to offer!   Creativity Corner:   "Great books serve to inspire and spark creativity” -Jennifer Trakhtenberg in her review of The Women   Need a new read? How about seven? Check out the Books Section in Creativity Corner for reviews from business books—we see you Atomic Habits—to something fun to read while enjoying downtime.   If reading books isn’t your favorite way to spend your free time, we’ve still got you covered! You can relax to a tune on the ukulele, learn how to decoupage flowers on glass, browse inspiring quotes, make decadent brownies, or just make a dinner everyone will love from one of our six other featured recipes! If you’re struggling with where to start, I highly recommend Tracy Neal’s Cheddar Bay Biscuit Chicken Pot Pie! It is packed with flavor, vegetables, and cheesy biscuit goodness!   Creativity is always encouraged here—share your recipes,  crafts, quotes and more!   Skill Swap Studio:   "Leadership starts with listening and collaborating” -Barbara Dey in That Leader is You Skill Swap   One benefit of such a diverse community is that we can all learn from each other! Check out the Skill Swap Studio to brush up on leadership or learn how to organize your thoughts. Everyone has something to bring, and we would love to learn from you!   Milestone Moments:   Community Corner is all about YOU! The OWA is all about building relationships, so we thought it fitting to share important moments. From new babies to promotions to certifications, jump on to see the eight members we are celebrating—and who knows? Maybe YOU can be our ninth!   We’re always adding more content, so check back frequently! Written by: Nicole Joli

A new year can bring lots of “new” things, including new staff members to our optical teams.  While new team members are typically considered an asset to the existing staff, established patients may view them as a hindrance. Below are some helpful tips that you can follow when you bring in new hires to your team that can help maintain a continuity of care and keep your patients happy! Use social media: Practices with their fingers on the pulse of social media can offset awkward conversations with a simple post announcing that the practice is growing and to help welcome the newest member aboard. Practices that do not utilize social media may opt to have established staff members introduce the practice’s newest member at patient interactions during the shadowing process. Appoint an office buddy : A new employee’s first weeks are a flurry of activity and information; very possibly overwhelming. Appointing an office buddy may diminish new workplace jitters by orienting new staff on office layout, navigating the mandatory training EHR modules and paperwork, and set new staff at ease in their new workplace. Include different teaching and learning approaches : Everyone learns a little differently -some by watching, some by doing. Make sure to include multiple options to complement each new employee’s learning style to set them up for success in their role and for your patient’s desired level of care. Create reference guides: Once out on the clinical floor, and the shadowing portion of training begins, offer a front desk reference guide to your new hire. If the practice is on the smaller side, and doesn’t have a reference guide, this may be a great time to collaborate and create one! Helpful reference guides should include a phone script, tips for the phone system, office equipment, computer operating system, email, and basics of EHR (employee health record) navigation. Provide tips and tricks on dispensing: Assisting patients with frame and lens selection may lead to nerve wracking exchanges for new staff members. Murphy’s Law will find the newbie on their own with a patient asking them to “make my glasses like you did last time!” Preparing new staff for such a scenario well in advance may boost their confidence when working with a long-time patient. Keep good records and use them as a reference: Some offices use electronic charts as master order files and paper charts with demo lenses and past lens styles and treatments within. Archived, tangible information is priceless and time saving. Staff need only to pull the chart, match the frame, and verify prescription choice and treatments for the new order. Know your lens and lab options: A quick phone call to your partner labs can verify if they have the chosen frame pattern on file and request a lens only job. Practices with in-house edging equipment can also request uncut lenses and edge lenses while their patient waits. Understand insurance benefits: The most difficult continuity of care hurdle is the financial one. Patients deserve the most bang for their insurance buck when purchasing eyewear, and many patients rely solely on their provider’s staff to determine optimal vision with minimal out of pocket costs. Educate staff on the insurance language: Provide redacted benefit summaries to new staff to acquaint themselves with their basic layouts. Encourage highlighting of pertinent copay and coinsurance amounts, review simple percentage calculations, and show new staff how to determine which frame brands are on tiered benefit levels. Active listening is key: One of the most important skills a new hire can develop early in their new position is active listening. Patients only want to be heard when their vision is not quite right. Paying attention, repeating back what is heard, and asking more questions to resolve the vision issue builds rapport and fosters trust. What are some of your favorite tips and tricks for maintaining continuity of care when new employees arrive? Leave me a comment! Article written by Lisa A. Fromm, ABOC, NCLC

Before I became a rep I remember thinking I would hate to be a sales person, before I became an optician I thought the same thing. Once I became an optician I realized it wasn’t about sales but about building relationships and helping people find eyewear that suits their needs. Being an eyewear rep is just like that, but on a larger scale. There’s not a huge difference between the two, however sometimes it can feel like we are worlds apart. One thing that I love about being a rep is the flexible schedule. This allows time to network with other people and form partnerships to help optical spaces thrive. I’m hoping to break the barriers between opticians and reps, of course not all are created equal. My goal is to be a resource for all offices that I come in contact with whether they carry my product or not. This is basically going to be a how-to guide for all the reps and opticians out there to grow stronger together. Communication The first thing that is key to maintaining a good office/rep relationship is open communication, and which type of communication is preferred. Do you prefer email? Text? A phone call? If a rep calls and leaves you a voicemail, are you going to listen to it? If they shouldn’t be reaching out to you, about certain questions, who should they be asking these questions to? In general, all offices should establish their preferred contact method so all parties can get their questions answered, saving all parties time. Some offices want to directly communicate with the rep to place orders while others want to do it themselves; Make sure that your office has the resources that you need to complete the task. B2B websites are great for opticians when they need to show patients different frame options and colors. Take the time and get help setting up your account so you can login to use this valuable resource. Social Media Instagram, Facebook, LinkedIn , and TikTok are some of the platforms that are free for offices to use to market their business. I see a lot of offices, and there are so many lacking on their marketing strategies. Many people spend a lot of time on their mobile devices and when they are looking for an eye clinic they’re more likely to schedule an appointment with a clinic that utilizes a social media platform. I’m not saying you need to make an account for every network but Facebook and Instagram are a great start. You can even link them to each other to save time. If you don’t know how to begin or what to post there are free content calendars you can use to get inspired. Reps can also provide offices with social media content for easy posting. Working in a busy eye clinic, nobody has the time to run social media. This could be an advantage for a rep to help promote their product and help sustain the marketing of an office. I have taken time in my day to go into offices and teach employees on how to use social media. We set up their username and passwords and helped them create a bio that is captivating for their practice. One of my favorite things to do for offices is to create a QR code for patients to scan when they come into the practice. They can follow the office online and tag them when they post pictures, wearing their eyewear they purchased there. Trunk Shows The most FUN way to be a resource as a rep/optician is to have a trunk show. If you have never had a trunk show I would highly recommend it. It comes with little to no effort to your office and staff. Bringing in the good energy and increased selection for your patients for the day can help your office thrive. Trunk shows bring in patients and create an experience that they will remember. The best day to schedule a trunk show is when your schedule is full. That way you have the rep there to help support great customer service. I like to call myself a freelance optician, but frames and lenses go hand in hand and being an optician has really just helped support me on this eyewear rep endeavor. Not all reps have this advantage if you don’t build a good relationship with your rep, you may never know all the skills and resources they could provide. Which leads me to my next idea on how to bond with your rep… Training One of the best ways to be a resource is to help offices find training. In today’s employment climate there is a lot of turnover!  There are tons of free resources that you can share with new employees to help them understand optics better. UUniversity Is my favorite because it contains things like insurance and customer service along with optical training. A great optician never stops learning and if they are certified, they should keep up on those CE credits. Going to local events is a great way to maintain relationships and receive education! On top of optical training, as a rep you should know everything about the product you’re selling. Whether it’s eye drops, eyewear, contacts or cosmetic products., if you’re not teaching your accounts how to sell the product, you have done them a disservice. They might miss something important, or worse… A lot of frame reps only communicate with opticians or sales managers, when it’s always a good idea to get everybody on board. You never know if the front desk might need to step in to help a patient. New Ideas As a rep I’m going from office to office, which is always an opportunity for me to help spread knowledge and ideas that others might not have thought of. A few of my favorite attention grabbers for offices to provide: Photo opportunity for patients to take pictures in your office! Whether it’s wings on a wall to stand in front of or a really cool mural outside the building. Have something unique that’s fun and gets your patients attention! Optical spaces that have aesthetically pleasing organizational processes to help day to day business run smoothly.. I’ve seen many offices, many processes and I’m full of tips and tricks if you’re interested. I recommend having some of the more recent technology in offices to measure seg heights, pupillary and vertex distance, and others, but hold onto the basics too. Patient’s love the new technology and it makes the experience cool and exciting. Optical Associations I love to go to offices and share information on the Optical Women’s Association and state Optician Associations. A lot of people wonder what benefits these associations offer and I am happy to tell you that they provide discounts on educational and networking events most of the time. The Optical Women’s Association is my favorite,  because of the educational blogs and the podcasts that I love to listen to, while I’m on the road. Their Instagram is inspiring and the networking opportunities are incredible. When we have our Fireside Chats it is literally a melting pot full of ladies inspiring and encouraging each other to keep growing, which I’m sure you know is super rare to find! I was hesitant when first joining but I have made so many new connections and enjoyed everything it has to offer. Take a chance, call your rep. See what some of your favorite eyewear reps have to offer. You want to make your office memorable and set yourself apart and your rep wants the office to thrive just as much as you do. Use your resources that your reps can provide. Invest in your office and it will grow! Written by: Jesse Anderson