Already a member? Share this article on LinkedIn! At some point in your career, you realize how valuable it is to have people in your corner. Whether you're stepping into a new role, navigating a challenge, exploring a new opportunity, or simply looking to connect with others who understand your world, having a supportive community makes all the difference. Founded in 1997, the Optical Women's Association (OWA) is a nonprofit dedicated to one powerful mission: supporting and promoting the professional development of women involved in all facets of the optical industry. Whether you're an optician, a sales rep, a marketer, a lab tech, an executive, or somewhere in between, there's a seat at this table for you. More Than Networking — A Community When you become a member, you're joining a community of women from across the optical industry who genuinely want to see one another succeed. If you're looking for advice, encouragement, fresh ideas, or new connections, you'll find other OWA members who are willing to share their experiences and support your growth. The Benefits That Make Membership Worth It The OWA packs a remarkable amount of value into membership. Here's what you can look forward to: Full Circle Member Mentorship — Mentor/mentee foundational pairing with additional support and learning opportunities—this program creates meaningful connections and learning opportunities for everyone involved. One-Minute Inspiration — Twice-monthly emails deliver quick, actionable tips for professional growth right to your inbox. Fireside Chats — Intimate, focused gatherings designed to connect members around shared professional interests. OWA Dialogue — Quarterly virtual events that highlight dynamic and diverse guest speakers who will spark conversation, open perspectives, and inspire personal and professional growth. Member Spotlights — Our members are amazing, and we want you to get the inside scoop on what makes them so great! Private Job Board — Members can browse and post optical industry openings for free. Annual Book Selection — Each year, choose a free, thoughtfully curated business book meant to inspire and educate. Available in the format that works best for you, whether that's a printed copy or a digital download. Vision Expo Events — Must-attend Connection series and Champagne Breakfast events that coincide with Vision Expo. Leadership Scholarships — Grants of up to $2,000 fund professional development for members who serve the organization. The OWA Talks Podcast — Monthly conversations with esteemed industry guests who connect, inspire, and lead women in optical. The OWA Connects Blog — Stay visible, stay informed, and stay connected. Curious? Start With a Call — We'd Love to Meet You The best way to feel the OWA 'vibe' is to show up and say hello. The OWA hosts two welcoming, no-pressure calls designed to help you explore membership and get the most out of it: Discovery / Prospects Call Not a member yet and want to learn more before you commit? This is your opportunity to ask questions, hear real member stories, and see if the OWA feels like home for you. Find the next upcoming Discovery / Prospects Call New Member Welcome Call Already joined, or ready to? This call helps new members get oriented, meet fellow members, and discover how to tap into everything the OWA offers from day one. Find the next upcoming New Member Welcome Call Your Invitation Is Waiting One of the things that makes the optical industry special is the people. The relationships you build can open doors, provide encouragement during challenges, and create opportunities you never expected. The OWA brings those connections together in a meaningful way while helping women grow, lead, and support one another. No matter where you are in your career journey, the OWA offers opportunities to learn, connect, contribute, and be supported by people who understand the unique opportunities and challenges of our industry. If you've been thinking about getting more involved, we'd love to meet you. Join one of the calls above or become a member today. There is a place for you here, and we can't wait to welcome you into the OWA community. Written by Kristy Stone

Networking no longer happens only at conferences, trade shows, or local association meetings. More eye care professionals are turning to LinkedIn as a valuable platform for building relationships and growing their professional influence. By connecting with industry peers, engaging with thought leaders, and showcasing their expertise, eye care professionals are building new opportunities and greater visibility within our community. But what does LinkedIn success actually look like in the eye care industry? I asked several prominent ECPs to share their experiences using the platform — here's what they had to say about how they use LinkedIn. My LinkedIn journey was never intended to grow a network—it began with sharing my story. One of my earliest posts, The Poem My Therapist Never Read, was simply an honest reflection of my life. I wasn’t trying to build a personal brand, gain followers, or create opportunities. I was sharing something that mattered to me and hoping it might matter to someone else. What surprised me was how quickly authentic storytelling created genuine connections. Those connections expanded far beyond my local community and evolved into meaningful relationships, mentorship opportunities, collaborations, and lifelong friendships with professionals around the world. In fact, there are times when I am introduced as a social media influencer before I am introduced as an optometrist—something I never could have imagined when I wrote that first post. People often ask how I come up with content. The truth is, content has never been my challenge because life is full of stories. Every patient encounter, conversation, lesson, challenge, and celebration has the potential to impact someone else. I don’t follow an algorithm or content formula. I simply share authentic IRT (In Real Time) moments. Many people view LinkedIn as a networking platform; I have always viewed it as a relationship platform. I didn’t build a network—I built relationships. The network was simply the result. -Dr. Katie W. Chu I believe there is a huge benefit to pairing three primary networking resources in tandem: 1) Virtual tools like LinkedIn. 2) In person meetups/live virtual meetings with associations, trade shows, committees and training opportunities. 3) Through authentic interactions asking for referral connections which then lead to LinkedIn intros or outreach via LinkedIn. Using AI, you can actually research similar experts/professionals based on key LinkedIn profiles. Reverse engineering — review an interesting person’s connections to uncover hidden gems for outreach. Using company listings, you can review who are the employees that work there and identify common connections for introductions. When in doubt, reach out… most people are flattered that you are interested in something very specific/notable about their background that you may have in common (education, home state, prior experiences, etc). Just like at a cocktail party, you have to be respectful, upbeat, memorable, and appreciative for anyone’s gift of time. -Jennifer Trakhtenberg LinkedIn is where I do my homework and stay inspired. I research companies, connect with the people behind them, and use industry content to stay ahead of what's happening across the optical landscape. -Reagan Colpitts I’ve used LinkedIn to grow my business for the past 9 years. Leading up to the pandemic, my network was growing and it jumped post pandemic since I was one of the few optometrists consistently posting. LinkedIn is a professional platform which makes it perfect for networking and sharing about the industry to a wider audience. I’ve obtained many collaborations through LinkedIn since and it’s still one of my top performing platforms. I’ve encouraged many of our colleagues to be more active on LinkedIn over the years since our audience is eager for knowledge from our profession. -Dr. Kristie Nguyen From a healthcare publishing perspective, I see firsthand how LinkedIn helps eyecare professionals (and healthcare professionals overall) grow their networks and extend the reach of their work. It’s a perfectly positioned platform for sharing articles and highlighting contributions to industry publications. Whether an ECP is quoted as a source or writing an article themselves, LinkedIn helps those insights reach a wider audience and is a natural continuation of the conversation. That’s especially valuable right now because, in the age of AI, I think people are looking for authentic ways to connect. LinkedIn provides that space to engage with industry insiders around the world in a meaningful way. -Kerri Ann DeCindis LinkedIn became much more than a place to share updates. It became a place to build relationships and establish my professional brand. For years, I intentionally shared what I was learning, the conferences I attended, the education I delivered, and the people who inspired me. I wasn't trying to go viral. I was consistently showing up and sharing my passion for the optical industry. Over time, that consistency built trust, expanded my network, and created opportunities I never imagined. In fact, Horizons Optical recruited me for six months before I accepted my current position. They never asked for my resume because they already knew who I was through the professional brand I had built on LinkedIn. My advice is simple: don't wait until you think you have something extraordinary to say. Share what you're learning, celebrate the people around you, and be consistent. Your reputation is built one post at a time, and you never know who is watching or what opportunity your next post might create. -Kelly Rosemann LinkedIn offers a simple yet powerful way to connect, learn, and grow. Whether you're expanding your network or sharing your expertise, a strong LinkedIn presence can help open new doors. Start engaging today and see where your next connection leads! Written by: Carissa Dunphy

It’s easy to get caught up in deadlines, meetings, and the daily demands of work — taking a moment to refocus on your mindset can make a meaningful difference in how you approach challenges, opportunities, and personal growth. Whether you're striving for career advancement, seeking better work-life balance, or simply looking for a boost of motivation, these can serve as powerful reminders of your strengths, capabilities, and potential. Explore the affirmations below, submitted by the OWA's Communications & Website Committee, and find inspiration to bring out your best self. “Take everything life throws at you and turn it into a win.” Submitted by Jamie Erhardt "You don't have to choose between success and happiness; you are worthy of both." Submitted by Ruth Alvarado Quintana "Life is not a struggle, it's a wiggle." Submitted by Megan Smart “Bravely gallop forward.” Submitted by Nicole Joli "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." Submitted by Jennifer Caraway “This too shall pass.” Submitted by Tracey Esser "When we love, we always strive to become better than we are." Submitted by Carissa Dunphy "Pressure is a privilege." Submitted by Britt Scott "Don't wait for the light at the end of the tunnel, light it up yourself." Submitted by Katie Lauver "What you get by achieving your goals is not as important as what you become by achieving your goals." Submitted by Emily Hignett Instead of saying “I have so much to do”, I say “I get to have a busy day.” Submitted by Lindsay Romah "Everything happens for a reason." Submitted by Sarah Lee "If you don’t ask questions, you’ll never learn what’s possible." Submitted by Heather Power "If it were easy, it would not be interesting." Submitted by Jennifer Trakhtenberg "Believe you can, and you're halfway there." Submitted by Cydney Hartner "Obstacles are an opportunity for growth." Submitted by Tracy Neal "Don’t let anyone tell you you’re too young to accomplish something, a baby shark is still a shark!" Submitted by Ari Avila We'd love to hear from you! What positive affirmation, quote, or mantra helps you stay motivated, overcome challenges or maintain a positive outlook? Share your favorite in the comments below!

There is significant noise surrounding AI and practice management technology in the optical industry. To find real growth, practices must move past the excitement and identify tools that specifically remove friction for staff and patients. Before investing, evaluate your top roadblock—whether it’s unanswered phone calls, ‘off the hook’ volume, or repetitive administrative tasks like insurance verification. The goal is to address overall workflows versus select tasks. Practice Management While the legacy EHR companies are adding AI tools to their systems, many new EHR providers focus on a comprehensive AI-powered system. The industry is advancing and requires AI tools that understand the context of the practice, can act across the workflows (not just answer questions) and evolve to meet the needs of practices. These systems handle everything from voice-driven documentation (AI Scribe) that populates charts in real-time to managing scheduling, patient communication, and marketing — acting as an eyecare-intuitive solution that drastically reduces manual work. Front Desk Innovation Have you heard about the new AI receptionist or AI front desk? New technology and systems now help to tackle the overwhelming challenge of high call volume. An AI front desk creates a multi-channel deflection strategy serving as a 24/7 virtual receptionist. It doesn't just take messages; it can autonomously schedule appointments, handle cancellations, and provide warm transfers for critical patient issues. This allows your physical front desk staff to focus on the patients currently in the office while ensuring no new patient opportunity is missed due to a busy signal or being after hours. Revenue Cycle Management (RCM) The best RCM systems provide a complete end-to-end insurance solution to manage the ’hidden labor‘ of billing. The best RCM platforms feature complete automated workflows — for instance, modern automated claim scrubbers significantly reduce rejections by checking compliance before submission, which can increase claim pass rates from 50% to 90%. Another exciting advancement: modern insurance benefit eligibility tools, replacing massive confusing PDFs with streamlined, actionable data. This transparency reduces guesswork and accelerates payment cycles. Expanding Access There are a lot of mixed feelings about the advancements in vision care through automated vision test kiosks. This self-guided experience increases accessibility and allows users to update their eyeglass prescriptions in 15 minutes or less. It is not a replacement for comprehensive eye exams, but a convenient way for adults (ages 18-64) to stay current with their vision needs. Every prescription is reviewed and written by a licensed eye doctor, bringing speed and simplicity to the retail optical environment while supporting ongoing, in-person care. Digital Merchandising Creating a modern optical retail space by replacing static, dated signage is another exciting development in technology. Through modern managed content services, your practice’s digital displays are automatically updated with timely branded messaging and custom videos. This eliminates the era of faded or dated posters and keeps patients engaged with interactive features like virtual lens demonstrations. It allows practices to grow their brand presence and keep marketing materials current without requiring manual staff effort. The creators of these next-generation tools recognize that they are not just software vendors, but transformation teams. They are helping the industry transition from a culture of data entry to finding solutions to remove administrative friction that promote stronger human connection. Technology is intended to enhance human roles, not replace them. The goal should be to automate the administrative tasks that pull you away from your patients, thereby creating more time for personal engagement. To succeed, set realistic expectations, maintain an open feedback loop with your tech partners, and ensure your team is fully trained to leverage these supercharged efficiencies. Written by Jennifer Caraway

The Optical Women’s Association knows how to stop the scroll. From celebrating standout members to spotlighting leadership and moments that matter, OWA’s top social media posts capture the energy, impact, and community at the heart of the organization. In this post, we’re rounding up some of OWA’s most engaging social moments—and why they struck a chord. Here are the top-performing posts across each platform for the second quarter of 2026, created by the OWA Digital Marketing Committee. Say 👋 to Lindsay Romah, Business Development Leader at EssilorLuxottica, who's helping practices rethink the true value of their board space. Her new OWA Blog post reveals the real financial impact of buying what doesn't sell—and how to make every frame count. Read on here: https://www.opticalwomen.com/post/board-space-isn-t-a-mood-board-the-hidden-cost-of-buying-what-doesn-t-sell ✨ Celebrating the Women Leading the OWA ✨ The OWA is powered by an extraordinary group of women whose leadership, vision, and dedication keep our community moving forward. 💫 Today, we're celebrating our Executive Committee with a HUGE shout-out. These marvelous women lead with purpose and elevate every corner of the optical industry. Learn more about the Executive Committee and the work they champion: https://www.opticalwomen.com/who-we-are Danielle Martin, member of the OWA's International Expansion Committee and Brand Manager at Ocuco Limited, was one of last year's OWA Leadership Scholarship recipients. The scholarship, started in 2019, is funded entirely through member donations via the Individual Contributor Program, and goes to OWA members who've put real volunteer hours in. It s theirs to use for whatever professional development they choose. Say 👋 to Lindsay Romah, Business Development Leader at EssilorLuxottica, who's helping practices rethink the true value of their board space. Her new OWA Blog post reveals the real financial impact of buying what doesn't sell—and how to make every frame count. Read on here: https://www.opticalwomen.com/post/board-space-isn-t-a-mood-board-the-hidden-cost-of-buying-what-doesn-t-sell Behind the scenes, it’s been a busy month for the OWA's International Expansion Committee, but this is what it looks like in practice. In-person meet-ups, digital sessions, and the space in between where real connection actually forms.⁠ ✨ Celebrating the Women Leading the OWA ✨ The OWA is powered by an extraordinary group of women whose leadership, vision, and dedication keep our community moving forward. 💫 Today, we're celebrating our Executive Committee with a HUGE shout-out. These marvelous women lead with purpose and elevate every corner of the optical industry. Learn more about the Executive Committee and the work they champion: https://www.opticalwomen.com/who-we-are Say 👋 to Lindsay Romah, Business Development Leader at EssilorLuxottica, who's helping practices rethink the true value of their board space. Her new OWA Blog post reveals the real financial impact of buying what doesn't sell—and how to make every frame count. Read on here: https://www.opticalwomen.com/post/board-space-isn-t-a-mood-board-the-hidden-cost-of-buying-what-doesn-t-sell ✨ Celebrating the Women Leading the OWA ✨ The OWA is powered by an extraordinary group of women whose leadership, vision, and dedication keep our community moving forward. 💫 Today, we're celebrating our Executive Committee with a HUGE shout-out. These marvelous women lead with purpose and elevate every corner of the optical industry. Learn more about the Executive Committee and the work they champion: https://www.opticalwomen.com/who-we-are Connect. Inspire. Lead. ✨ That is our mission at the Optical Women’s Association. If you’re looking to expand your network, elevate your leadership skills, and find peer support from women across every facet of the optical industry, you belong here! Join our community today: members.opticalwomen.com/join-new.asp. Want more inspiration like this in your feed? Follow the Optical Women’s Association on social media to stay connected to the stories, achievements, and voices shaping the optical industry every day. Join the conversation on Instagram, connect with the community on LinkedIn, and keep up with events and highlights on Facebook—and don’t forget to like, share, and tag the OWA in the moments that matter most. And if what you see resonates, consider becoming an OWA member to deepen your involvement, expand your network, and support the advancement of women across every corner of optical—learn more.

It is 6:42 AM and just like that, one has flown the coop. In a race to beat the clock, my active teens test every minute as we gear up for another day. As fellow working women, I know so many can relate to having lived a full day before the workday officially begins. Caregiving for kids, pets, elderly loved ones, family members with special needs and everything in between often takes priority over the peaceful morning routine we imagine for ourselves. Before most calendars officially open, there are lunches packed, water bottles filled, missing sneakers found, study guides reviewed, and at least one semi-urgent search for something that could not possibly have been located the night before. Nothing reminds you faster that you are a mere mortal mom than hearing, “the only teal tank top is missing and I need it urgently.” Meanwhile, even our guinea pig has strong views on the preferred timing of breakfast. Leading people and operations, my workday often quietly starts alongside our distribution center team at 6:30am. The messages begin rolling in while jasmine tea is brewing, breakfast is cooking, and someone is asking where their Chromebook charger was last seen. I have always appreciated that early connection point to the business; understanding what is moving, what needs attention, and how we collectively set the tone for the day ahead. Some mornings are smooth sailing, and I can sneak in a few LinkedIn messages. Others are knee-deep in 7th grade plant vocabulary, reviewing for a history exam, or taking one last glance at an English presentation rubric before everyone runs out the door. And somehow, there is enormous satisfaction in all that can be accomplished before the sun is fully awake. At a recent Vision Monday leadership summit, speakers talked about resilience, adaptability, and leading through change. They discussed recovery rituals, grounding habits, and how leaders stay steady when the world feels in constant motion. Sitting there, I realized my own morning rhythm has developed organically over time to best support whatever the day ahead may bring -- partly engineered, with some wiggle room, and space for thoughts to flow. And when connecting with other working women, I realized so many of us have carefully engineered our own versions of these mornings to make life’s puzzle pieces fit. Not perfectly or glamorously, but resourcefully and consistently. By 7:40, everyone is gone and the house suddenly exhales. That is when I lace up. As an early-career professional commuting into NYC for nearly a decade, I learned quickly that movement clears my head and resets my energy. I may not be sprinting for a train anymore, but I still fiercely protect a little window of fresh air before the day fully begins. Even in winter. My walk is one part exercise, and in equal measure a reset. Some days I listen to podcasts or audiobooks, some days music, other days silence. It is where difficult conversations get practiced and soften a bit, where ideas begin to take shape, and where I remind myself to show up open and fully present for our team. Because the truth is, it is hard to be a giving leader, listener, colleague, spouse, or parent if you stay emotionally tangled in whatever happened earlier that morning. And every day seems to call for unique adaptability. One email can reprioritize everything. A Teams message can drive a complete calendar pivot. The ability to navigate uncertainty calmly has become one of the most important muscles many of us build; often without even realizing it. For me, resilience is not really about endlessly pushing through. It is about finding small ways to reset and recharge before the next wave comes. Sometimes that means a walk and deep box breathing. Sometimes it is five quiet minutes before opening the laptop. Often it is simply recalling three great things that happened yesterday and taking a moment to feel grateful. At 8:30 every morning, our leadership launchpad call begins; by the time that call starts, a whole day has already been lived. Faces appear on screen as we connect on priorities, opportunities, challenges, and momentum for the day ahead. As the facilitator, my energy needs to be genuine, present and steady. The rich conversation is complete with sharing updates and exchanging ideas; coaching with intention and smiles. Taking a delicious sip of tea, I reflect on the delicate morning balancing act: shifting between nurturing, problem-solving, organizing, encouraging, and leading. By the time the official workday begins, many women have already solved problems, calmed nerves, pivoted repeatedly, and somehow still found a way to lead with heart… all before 8:30 AM. 😊 Written by Jennifer Trakhtenberg

I don't believe I have ever taken my profession lightly, actually quite the opposite. Being certified since the age of 18, taking 100's of CE, teaching and sharing with others is just part of that. In the last 6 months I decided to start dispensing a bit again to get back in the groove. More than a couple things have changed since I was dispensing or managing an optical full-time but there are a couple that were milestone moments. The optical boutique I am in is very unique and has an expansive curated selection of frames that we are known for—not just locally, but nationally. We are not optometrist-owned so therefore take little insurance. As I realized the vast difference in the experience of creating the perfect solution for our clients, my approach has changed from the in the past. I always spoke about the 2nd pair first, task solution,s etc., and was very successful. Here are two EYE-ha moments that have changed everything. I greet every client the same. Welcome them, ask their name and how I can help them....drum roll please! I then introduce myself like this "My name is Karen and I am a Certified Optician trained to help you with all your eyewear needs and explore the options you do not even know you want. We are a vital part of your health care and I am very happy you chose us." To say people are stunned at times, is an understatement. As I help them with their journey, we talk about the importance of my role and eye care to their overall health plan. Shock and awe for sure. This approach is fun and so rewarding when they figure out why they not only chose us but will not go anywhere else. I am not 'just' an optician, nor is anyone else. We use antique trays to select eyewear possibilities; the selection can be overwhelming to new clients. After the intro, I offer tea, coffee, cookies (freshly baked daily), a soda or water. I share we have three ways to take everything in: Have a seat and I will select frames for them so they can enjoy a personalized experience, I will tour them as I tell the story of the designers, or they may browse alone for a bit. I tell them trying on is free so let's have some fun. When we get to the final phase we narrow down to four pair. My goal is 2-3 pair for every patient, not because I make more but because that is what they need. I am currently at 2.7 pairs per person average after changing to this approach. I use augmented reality or AI to show frames they picked out that may be ophthalmic but what a polarized or Transitions lens would look like, that is a game-changer and not to mention it actually doubles your inventory as every frame could be sun wear. It is about the approach, connection, and having fun. While we are on a commission, it is pooled. We all share in getting to the goal and share the outcome—this takes any pressure off, things get done, and they are part of a family if one of us is not there. Even after all these years in the business, I keep reaching and striving to make an experience they will never forget. Every day is full of milestone moments if you open your eyes. Written by Karen Michaelson

It usually starts with something small. A change in a prescription protocol. A new continuing education requirement. A shift in what services you’re allowed to provide. Most of us experience these changes as they appear in our daily work. By adjusting, adapting and moving forward. But, rarely do we stop and ask: Where did this originate? Who decided this? And, who made sure our profession had a voice in the process? Behind each of those moments are state optical and optometric associations and regulatory boards that are quietly shaping the future of eye care in ways that impact every one of us. The Structure Behind the Profession At the state level, two types of organizations play distinct but complementary roles. Regulatory boards are responsible for licensure, compliance and defining scope of practice. Their focus is public protection. Ensuring that all licensed professionals meet established standards of care and ethics. Professional associations focus on advocacy, education and community. While optometric associations support doctors of optometry, optician-focused organizations play a vital role in representing and advancing the opticianry profession, ensuring opticians have a strong, unified voice at the state level. Together, these organizations create the structure that allows our profession to operate with both integrity and progress. Advocacy That Shapes Our Future One of the most impactful roles of state associations is advocacy. Legislation affecting eye care is often introduced and decided at the state level. These decisions influence scope of practice, patient access, reimbursement and the overall direction of the profession. State associations work to ensure that these decisions are informed by those who understand the field best - its professionals. Associations advocate not only for the profession, but for the unique role opticians play in patient care, craftsmanship and access to quality eyewear solutions. Their efforts help: Protect and expand scope of practice Support patient access to quality care Ensure the profession has a meaningful voice in legislative conversations This work is ongoing, and its success depends on engagement from within the profession. Elevating Standards Through Education Continuing education and professional development are central to maintaining excellence in eye care. Associations provide opportunities for: Ongoing learning and certification support Skill-building in both clinical and technical areas Staying current with advancements in technology and patient care At the same time, state boards establish the requirements that ensure consistency and accountability across the profession. This shared commitment to education strengthens both individual practices and the entire industry. Building Community and Connection Equally important is the sense of community these organizations foster. Through networking events, educational programs and community initiatives, associations create space for professionals to: Connect with peers across the industry Share knowledge and best practices Find mentorship and support Collaborate on advancing the profession In a field where many work in independent or small practice settings, these connections are invaluable. They remind us that we are part of something larger. We are a profession built on shared purpose and collective progress. Why Involvement Matters The strength of these organizations depends on the professionals they represent. Engagement does not need to be extensive to be meaningful. You can get involved by: Becoming a member Attending events or educational sessions Participating in advocacy efforts Staying informed on legislative and industry updates Each level of involvement contributes to a stronger, more unified voice. By participating, opticians not only support their own professional growth. They help shape the future of opticianry in their state. A Shared Responsibility State optical and optometric associations and boards are more than governing bodies. They are partners in the profession’s success. They: Protect standards Advocate for progress Provide education Create opportunities for connection and growth Their work impacts every level of eye care, from individual practices to the broader industry. Supporting and engaging with these organizations is not only an investment in one’s own career. It is an investment in the future of the profession. Written by: Valerie Lambert

My journey was never paved in gold. It was riddled with potholes, twists, and turns both professional and personal. Having a strong work ethic and the openness to learn has shaped a slightly smoother path for the road ahead. “The ability to learn is the most important quality a leader can have.” -Padmasree Warrior Common Obstacles and Why They Matter As leaders and as women, obstacles are inevitable, whether it’s scheduling bottlenecks, team morale, or simply balancing family and work life. In my own experience, obstacles haven’t just been expected—they’ve been defining. Transitioning from team member to leader was an experience in itself. This meant recognizing that my words carry weight, and my actions are closely observed. I was no longer everyone’s friend; I was their leader, and that meant some tough conversations and boundaries had to be set. Growth as a leader comes with the understanding that you can’t meet every expectation, especially when navigating the complexities of people. You can be thoughtful, present, supportive, and genuinely care—yet, and still not make everyone happy. That isn’t failure, even though it can feel that way at times. Gaining our team’s trust as their leader was my top priority. Implementing clear systems and goals that they could see and understand, along with truly listening to their concerns, made a meaningful difference. So, why does this matter? Small frictions within the practice can ripple into patient care and potentially affect the practice. Learning what makes my team tick, what they care about, and what keeps them motivated was the key to developing procedures and boosting morale. Which, in turn, helped our practice grow and gave our team the ability to provide an outstanding patient experience. Leading with Self-Awareness Self-awareness is one of the most practical and underrated skills in leadership. In an ECP setting where patient care, team dynamics, and business performance intersect daily, understanding how you show up matters as much as the decisions you make. At its core, self-awareness is the ability to recognize your strengths, limitations, communication style, and emotional responses in real time. How you respond to a stressed technician during a busy day, how you deliver feedback from an insurance audit to your optician, or how you handle a dissatisfied patient are all small moments with a major impact. Sounds like a walk in the park, right? How hard can it be to know so much about yourself? I struggled with this from day one, and some days still do. I did a self-assessment to try to pinpoint my strengths and limitations to understand how to best work within them. At the same time, I challenged myself with these limitations—what could I learn from them? How could I turn them into a positive and make them work for me? Building self-awareness can be simple, but it must also be consistent: Pause before responding in high-pressure moments. Ask for feedback from trusted team members. Reflect on what went well and what didn’t after challenging days. Pay attention to recurring team issues—are they pointing back to poor leadership habits or is there something deeper going on? I challenge you to do a self-assessment. What are your strengths—how can you maximize them? What are your limitations, and what can you learn from them? Building Credibility and Leadership Presence in the Office Building credibility and presence in the office comes down to a few fairly simple concepts: Consistency, clarity, and how you show up under pressure. The team is not just relying on your skill set; but they are also watching how you lead people, handle challenges, and make decisions day to day. As a leader, trust with your team is built when your actions match your words. It’s not about authority—it’s about steadiness. When the day slips away, the schedule falls behind, or a patient has several difficult questions, a leader with a composed presence communicates clearly and focuses on solutions rather than blame. This creates stability and safety for the team. Remember to also have grace with yourself. Leadership is not a road paved in gold; it is downright hard, and we are still human, just like the complex team we are leading. When you make a mistake or react emotionally, it is not about what was said or done, but how you stand up and try to repair the situation that matters most. Leadership in any form is not a destination—it’s a continuous process of learning, adjusting, and showing up with intention. The obstacles we face, whether operational, personal or team-related, are not setbacks to avoid but opportunities to grow into more effective, grounded leaders. My journey from team member to leader has taught me that success is not defined by perfection (wanting perfection is one of my limitations) but by consistency. It’s built through self-awareness, earning trust over time, and through maintaining a steady presence even when challenges arise. Let’s be real, there will always be difficult days, team issues, tough conversations, and plenty of moments of doubt. What defines us as leaders is simply how we respond and show up during difficult times. By investing in our team, holding ourselves accountable, and remaining open to growth/learning, we can create an environment where both people and the practice can thrive. At the end of the day, leadership is less about having all the answers and more about the willingness to keep learning—about skill sets and about yourself. When we embrace that mindset, obstacles no longer hold us back – they shape us into the leaders our teams need. Written by: Emily Hignett

Change in our daily lives is constant—we all know it. We switch gyms, update our hairstyles, and pick out new frames at our annual OD checkup. One change that can feel especially disruptive during our eight-hour workdays: inheriting a new boss. Out with the Old You understood your old boss. They were frustrating at times, but they were the devil you knew. Maybe they didn’t respond to your pings or emails unless you reminded them…more than once. Maybe they said something a little questionable from time to time. Still, you managed to survive, even thrive. The paycheck cleared, the bills were paid, and you found your rhythm. Then suddenly, they retire or move on, and just like that, you’re faced with a new devil—the one you don’t know. In with the New Getting a new boss is like breaking in a tough pair of shoes—not comfortable flats, but the high heels you bought for a friend’s wedding. They looked great in the store, and you were excited to wear them. But as you try to break them in, the discomfort sets in—and it doesn’t take long before they start to hurt. Few people can stop you from buying those shoes, and no one can stop a new boss from coming. But you can avoid some of the pain with a little self-awareness—and a clear sense of what to do (and what not to do). When New Management Comes Your Way Don’t assume the status quo will remain. It probably won’t. Your new boss brings fresh eyes and a different perspective. They’ll carry biases and experiences from previous roles—and they’ll likely want to make changes. Do keep an open mind. You may need to adapt to new apps, processes, or platforms. Fighting change is usually a losing battle. Don’t rely too heavily on coworkers as allies. Even people you trust will protect their own interests first—and that’s normal. If you need to vent, turn to friends or family outside of work. Do communicate early and often. Your new boss wants visibility into what you’re doing—that’s how they learn and how you build trust. When things feel uncertain, it’s easy to withdraw, but isolation only makes the transition harder. Don’t say, “That’s not how we’ve been doing it.” As hard as it may be to accept, your new boss might have a better approach. If you disagree, choose your words carefully: “We tried something similar a few years ago and ran into challenges—but I’m open to seeing how your approach might work.” Do be helpful. You know the landscape—they don’t. Helping them navigate it makes you invaluable, and most leaders recognize that quickly. Don’t let frustration push you into a rash decision. Rage quitting might feel good in the moment, but it comes with real consequences. Walking away voluntarily can mean no unemployment benefits, and even a small financial cushion matters while you plan your next move. Do accept the change. There’s a new sheriff in town. The sooner you make peace with that, the smoother the transition—and the happier you’ll be. Bosses Have Bosses, Too Not every new boss will turn everything upside down. But remember—they were hired for a reason. They likely bring a skill set their leadership wants to see in action. Whatever you’re feeling as Sunday night turns into Monday morning—frustration, uncertainty, even dread—if you rise above it, you’ll come out stronger on the other side. Written by: Anonymous

How a Well-Intentioned Habit Can Limit Patients—and Practices One of the things I love most about our profession is how fiercely opticians advocate for their patients. Some of us enjoy being salespeople, but many of us cringe at that description. We care deeply about the people in our chair and want the very best for them. At times, that can feel at odds with a practice’s financial goals: increasing revenue, capture rate, and average sales price. But what if I told you that you can advocate for your patients and improve the metrics that keep your practice growing? I’ll age myself a bit here, but I’m often reminded of the film Pretty Woman. Julia Roberts’ character walks into a high-end clothing boutique and is immediately snubbed by the salesperson based on her appearance. She leaves and later returns, arms full of shopping bags, just to deliver the now-famous line: “Big mistake. Big. Huge.” In optical, we would never intentionally treat a patient that way—but sometimes our assumptions can quietly lead us in the same direction. The thought process can sometimes sound like this: "I don’t want to make the patient uncomfortable.” "I don’t want to end up in an awkward moment if they can’t afford the frame they really like.” Those thoughts usually come from a good place. But this is where intention and impact can diverge. Much like Julia Roberts’ character in that boutique, We may believe we are protecting a patient from sticker shock. In reality, the patient may feel judged—or worse, dismissed. If it feels like many patients are financially stretched right now, you’re not wrong. Savings rates in the U.S. are relatively low. But spending habits tell a more complex story. Americans still spend significant amounts each year on things like cosmetics and skincare, dining out, coffee, pet supplies, streaming services, electronics, and vacations. The point isn’t how people spend their money. The point is that people spend money on what they value. When we present premium lenses or luxury frames only to certain patients, are we truly advocating for them? Or quietly limiting their options? Doesn’t every patient deserve to see the best solutions available? True advocacy isn’t about steering patients toward the cheapest option. It’s about making sure every patient understands the best solutions available—and trusting them to decide what they value. Imagine taking your mother to have her hearing tested. After the exam, the technician—or even the doctor—leads with what your mother’s insurance will cover. The hearing aids covered by insurance might offer some improvement, but they won’t fully address her hearing loss. Later, you discover that a far better solution existed—but it was never mentioned because it was more expensive, and someone assumed you wouldn’t be willing or able to pay for it. How would that feel? I had a similar experience when I carefully saved and planned to purchase my first new car. I arrived at the dealership excited and ready to buy, but the salesperson immediately steered me toward the used car lot, perhaps assuming that because of my age—or my gender—I wouldn’t be purchasing a new vehicle. Well, I didn’t purchase one from that salesperson. What I’m suggesting is simple: present the full range of solutions to every patient, every time. Our role isn’t to limit choices or make financial assumptions—it’s to help patients decide what matters most to them. Of course, some patients will ultimately prefer more economical options, and that’s perfectly okay. As the expert, you can help tailor the right solution to their needs. That process happens through empathetic listening, confident presentation, and clear communication about the available options. When you approach the conversation this way, you’re not “selling.” You’re guiding patients through solutions that can genuinely improve their daily lives. And when patients feel informed, respected, and empowered to choose what’s right for them, something remarkable happens: the business metrics tend to take care of themselves. Article written by Britt Scott

Founded in 1997, the OWA has years of content from our members! If you haven't logged in recently, here's a preview of what you're missing! One Minute Inspirations Member only content, must be logged in to read Enthusiastically Introverted Written by member Jennifer Trakhtenberg, April 15, 2025 Daring to embrace brave moments, I've boldly shown up more frequently, quieting the shy younger version of myself. Opportunities to network, inclusion in optical social gatherings, trips to new places — all exciting and in some ways a tad scary. As the talent officer of a thriving business, I meet, connect, scout, and present daily on behalf of the organization. How can this introverted, timid teen now be a visible vision leader? Read more The Little Things Are the Big Things Written by member Kristen Tischler, March 1, 2024 How is it already March? 2024 is flying by and life is as chaotic as ever. Trying to balance being a wife, a pregnant mom, a busy professional, and keeping the house in order . . . . I am running a million miles per hour just trying to get through each day. But aren't we all in our own way? We're overstimulated, overworked, and often operating on fumes. Where's the recharging station? Read More Be a Sponge: Adopting a Learning Mindset Written by member Erika Plank, April 1, 2023 "Mom, you know what?" "Mom, can I tell you something?" This is how 80% of the conversations with my son start these days, usually followed by a handful of facts he has learned about an animal, historical moment, holiday, public figure, or any other topic that is new that day. At six years old, his brain is like a sponge and he's so eager to share everything he learns! I'll be honest, I've even learned a thing or two from what he's shared. Read more Time to Take Care of Me! Written by member Katherine Cruz, March 1, 2022 As the business world around us changes daily — companies merging, buying, closing, and acquiring — it's not easy to stay focused when worrying in the back of your mind, "Will my position be eliminated?" So many thoughts causing so much stress . . . . "How will I handle it if my job goes away? What will I do? I'm too old to find another position . . . ." Read more Blog Articles Mindful Growth Written by member Maria Petruccelli, May 23, 2025 Do you ever have a song pop into your head when you least expect it? I get that little explosion of memory, and sometimes, along with the song, I’ll suddenly think of someone I haven’t seen in years or recall a memory I couldn’t conjure up on demand if I tried. That happened to me last week, but instead of a song, it was a book: Everything I Needed to Know I Learned in Kindergarten. The title struck me when I first heard it back in university, a time when I thought I was really learning the important stuff — getting ‘ready’ for adulting. Read more What’s Shared At An OWA Past-Presidents’ Retreat? Friendship, Trust, Unbreakable Bonds And A Lotta Fun! Written by member Marge Axelrad, May 31, 2024 It’s a privilege for me to let you know about something special that happened just over one month ago. It was the kind of event that simultaneously represented the past, gave a big hug to the present and signaled the power of what the OWA in the future can continue to represent for those who elect to take part in it. Read more Podcasts Yang Yang, Bausch + Lomb May 5, 2025 In this episode, we are joined by Yang Yang, President, Vision Care at Bausch + Lomb, who shares her experiences throughout her 11+ years in the eye care industry, wisdom she learned throughout her career, and advice for others to grow their careers and leadership opportunities. Yang Yang also provides insights on mentorship, how travel can enrich your role, and her hopes for the future of eye care. Listen The OWA’s Digital Marketing Committee May 27, 2024 This month's visitors are three chairpersons from the Digital Marketing Committee, who provide us with insider knowledge on their committee's inner workings. Kerri Ann Raimo, Reagan Colpitts, and Kayla Ashlee detail how their committee serves the OWA by connecting authentically through digital channels, what members may not know, and how YOU can help improve the OWA's social presence. Listen Newsletter Articles The Quarantine Chronicles: OWA BOD's Share Survival Tips May, 2020 The OWA's Board of Directors share their best, most supportive survival strategies for mind and body during the Covid-19 crisis and its time of social distancing and stay-at-home and shelter-in-place orders. Fitness, reading, self-care, pet life, cooking, and family topics are discussed. Read more First Annual Champagne Breakfast is a Success Written by member Karen A. Michaelson, April, 2015 The Optical Women's Association kicked off Vision Expo East 2015 with their first annual Champagne Breakfast honoring women leaders. The sold out event was the perfect way to celebrate the accomplishments of our two star award honorees, Maureen Cavanagh and Amy Spiezio, and then wrap it all up with an intimate conversation with industry leader Holly Rush. Read more OWA Introduces the Pyxis Award March, 2010 The OWA is proud to introduce the Pyxis Award (pronounced pik-sis). Maintaining the celestial theme, Pyxis is a constellation in the southern sky and known as "The Compass". The Pyxis Award will be presented to a member of the OWA who actively participates in the organization and promotes the OWA throughout the optical industry, contributing to OWA's continuing growth. Read more Food For Thought Recipe from member Liz Friedfeld, 2022 View full recipe If you're looking for more great OWA content, visit the Members Only section to browse the archives.