In private practice optometry, buying frames can sometimes feel like online shopping after hours. The rep opens the case. The colors pop. Someone says, "I would totally wear this.” Heads nod. The board gets fuller. It feels like progress. Everyone is having fun and excited, but here is the reality check. Your optical is not a vibe, it is a business. When buying decisions are driven more by what we like than by what patients actually purchase, the consequences do not appear overnight. They quietly stack up. One slow seller at a time. Frames are supposed to move. That is the whole game. Referring back to my last article on How to Make Your Frame Boards Make You Money, proper frame boards turn consistently. When they do not, cash gets stuck. Instead of reordering the shapes and colors that fly out the door, you are staring at the same frame month after month, silently rooting for it. Eventually someone says it: "Let’s just return it.” It feels responsible. Clean. Efficient. It is not. Returns are expensive. They just hide it well. First, that $150 frame tied up your cash for months. Even if you get a credit, that money was frozen instead of working for you. It could have been invested into proven best-sellers. It could have supported marketing. It could have boosted staff incentives. Instead, it sat there. Next comes rebates. If you operate within vendor programs, returns reduce your net purchases. At a 10% rebate rate, that $150 frame quietly cost you $15 in lost rebate dollars. Not dramatic on it’s own — very dramatic across multiple returns. If there is a 15% restocking fee, another $22.50 is gone immediately. Add shipping and materials, and the hit gets bigger. Now let’s talk about time. Before the frame ever made it to the board, someone spent 1 to 2 hours sitting with a sales consultant selecting product. That time is payroll. It is time not spent with patients. Then the frame does not sell. Now someone has to find it, inspect it, process the return, update inventory, package it, and track the credit. If the total time between selecting and returning is about 1.5 hours and your average hourly rate is $28, that is $42 in labor invested in a frame that produced zero revenue. And here is the big one: board space. That frame sat there for five months. If that space generated $75 in gross profit per month with a stronger seller, you potentially left $375 on the table. Let’s do the quick math on that $150 frame: $150 tied up in inventory $15 lost in rebates $22.50 restocking fee $42 in labor $3.75 in lost opportunity Minus the $150 credit Total impact: $454.50 That is not a simple return. That is a $450 lesson. The goal is not to remove the fun from buying. Optical should be creative. It should have personality. But passion without performance is expensive. The most beautiful board in private practice is not the one filled with frames you would wear — it is the one filled with frames your patients cannot wait to buy. Article written by Lindsay Romah

The Optical Women’s Association knows how to stop the scroll. From celebrating standout members to spotlighting leadership and moments that matter, OWA’s top social media posts capture the energy, impact, and community at the heart of the organization. In this post, we’re rounding up some of OWA’s most engaging social moments—and why they struck a chord. Here are the top-performing posts across each platform for the first quarter of 2026, created by the OWA Digital Marketing Committee. ✨ Celebrating the 2026 OWA Star Award Honorees! ✨ The Optical Women’s Association is proud to honor these inspiring leaders who are making a meaningful impact across the optical industry. Big news! 📣 VSP is officially a Palladium Sponsor of the Optical Women's Association! 💙 International Women’s Day is a moment to celebrate progress—but also to acknowledge the work still being done, often quietly, often collectively. Women in optical aren’t just part of the industry—we’re shaping its future.⁠ Meet the OWA International Expansion Committee 👋⁠ We’re expanding.⁠ In reach, relationships and relevance.⁠ More European connection.⁠ More conversations that move beyond borders and into action.⁠ What does it take to transform a family business into a powerhouse for independent eyewear? New year, new vision. OWA Talks kicks off 2026 with Optical Women’s Association President Megan Molony. Honoring Claudia Garza Robinson: A Legacy of Strength, Joy, and Unstoppable Purpose.   Want more inspiration like this in your feed? Follow the Optical Women’s Association on social media to stay connected to the stories, achievements, and voices shaping the optical industry every day. Join the conversation on Instagram, connect with the community on LinkedIn, and keep up with events and highlights on Facebook—and don’t forget to like, share, and tag the OWA in the moments that matter most. And if what you see resonates, consider becoming an OWA member to deepen your involvement, expand your network, and support the advancement of women across every corner of optical—learn more.

Clear vision is something many of us take for granted—until we see firsthand what a life‑changing difference it can make. As April marks Global Volunteer Month, it’s a powerful reminder of how giving your time—especially in eye care—can truly transform lives. Volunteering shows how a simple eye exam or a new pair of glasses can restore more than sight; it can renew confidence, dignity, and opportunity. From volunteer clinics serving underserved communities to nonprofit partnerships that bring care to those who need it most, April is an ideal time to step forward, connect, and make an impact. It’s not just about seeing better—it’s about helping people see new possibilities. In the Practice 141: One Four One 141 Eyewear’s One Four One program is built on the idea that every purchase can make an immediate impact: for each pair of glasses sold, the company donates a new pair to someone in need. This giving model is carried out through three main channels—donating large batches of frames to nonprofit organizations that provide free eye exams and glasses, supporting retail partners and optometrists who distribute free frames within their own communities, and making financial contributions to a nonprofit that supplies reading glasses worldwide. Through these combined efforts, 141 Eyewear works to expand access to essential vision care both locally and globally while inviting like-minded partners to help extend that mission even further. Changing Life Through Lenses Changing Life through Lenses® is a charitable program powered by the OneSight EssilorLuxottica Foundation that equips eye doctors and nonprofits with the tools and resources needed to provide no‑cost prescription eyeglasses to people in need within their communities. Through an easy‑to‑use online platform, participating providers can access free glasses, complimentary trial frame collections, and educational and marketing resources to support or expand their charitable outreach. The program focuses on serving individuals who are at or below the poverty level and lack vision insurance, helping remove financial barriers to vision correction while empowering optometry professionals to make a meaningful, local impact by restoring sight and improving quality of life. Eyeglass Recycling Having a Lions Club eyeglass collection box in an optometry office is a simple yet powerful way to extend eye care beyond the exam room and support global and local vision health initiatives. Optometry offices are natural collection points for used eyewear, making it convenient for patients to donate glasses they no longer need, which are then sorted, recycled, and distributed at no cost to individuals who lack access to vision correction through the Lions Clubs International Eyeglass Recycling Program. These donations help improve quality of life by enabling better education, employment, and independence for people worldwide, while also keeping usable eyewear out of landfills and supporting environmental sustainability. By hosting a collection box, optometry practices visibly demonstrate their commitment to community service, strengthen partnerships with local Lions Clubs, and reinforce their role as leaders in accessible, compassionate eye care. InfantSEE Optometrists can participate in the InfantSEE® program by enrolling as InfantSEE providers through the American Optometric Association Foundation and committing to offer no‑cost, comprehensive eye and vision assessments for infants between six and twelve months of age. Participating doctors provide these exams regardless of a family’s income or insurance status, helping make early eye care an integral part of infant wellness. In return, optometrists gain access to clinical resources, training opportunities, and public awareness support through InfantSEE, while also contributing to a nationwide public health initiative focused on early detection of eye and vision conditions and promoting lifelong visual health. Throughout the United States EyeCare America A public service program of the American Academy of Ophthalmology (AAO), EyeCare America   offers ophthalmologists a meaningful way to expand access to medical eye care within their own communities. Through the program, volunteer ophthalmologists provide medical eye exams for uninsured and underinsured adults aged 18 and older by seeing referred patients directly in their own practices. EyeCare America connects eligible individuals with local volunteers on a rotating basis, helping protect sight, detect eye disease early, and educate patients on the importance of regular eye exams. This flexible, clinic‑based model allows physicians to make a significant impact—often by seeing just a small number of patients each year—while preserving sight and empowering lives close to home.   Eyes of Hope Mobile Eye Care Clinics VSP Eyes of Hope mobile clinics   travel the U.S. in partnership with local charitable organizations and VSP network doctors to provide no-cost eye exams and glasses for communities in need. Each clinic features an eye exam room and portable exam equipment to provide comprehensive eye exams, an eyewear dispensary stocked with popular frame brands from Marchon and Altair, and an optical finishing lab with lenses donated by VSP Optics. Prescription glasses can be made on-board for patients to receive the same day, or they may be ordered from a VSPOne ®  optical lab and delivered to the charitable partner within a few weeks. View specifications below for more information. See inside  a mobile clinic or experience a guided tour . GoodVision USA Volunteering with GoodVision USA  offers a flexible and impact‑driven way to help expand access to affordable vision care worldwide. GoodVision USA invites volunteers from a wide range of backgrounds to support its mission of bringing clear sight to communities that lack access to primary eye care or affordable glasses. Volunteer opportunities include communications and marketing support, community outreach, administrative and operational assistance, and the use of professional skills such as optical expertise, technology, or legal guidance. Based in Boston with a globally distributed team, GoodVision USA enables volunteers  to contribute their time and talents from virtually anywhere—helping turn the simple gift of clear vision into meaningful opportunity and life‑changing impact. Special Olympics Lions Clubs International Foundation Opening Eyes® This program provides non–dilated vision screenings, refractions, and fabrication of prescription eyewear to Special Olympic athletes. Opening Eyes  strives to positively impact the attitudes of the optometrists, ophthalmologist, opticians, eye care professionals, along with optometry students and ophthalmology residents, who volunteer to care for people with intellectual and developmental disabilities (IDD). Opening Eyes Clinical Volunteers  serve to educate the athletes, their guardians, and coaches about the importance of vision in performance in sports, school, and work. Through generous donations from our corporate sponsors, Safilo who provides frames, and OneSight EssilorLuxottica Foundation who provides lenses, athletes will receive appropriate eyewear at the culmination of the screening. Remote Area Medical (RAM) Inviting volunteers from all backgrounds to help deliver free dental, vision, and medical care through its large-scale mobile clinics across the United States, the Remote Area Medical (RAM) volunteer program brings together licensed healthcare professionals, students, and general support volunteers for a shared mission: preventing pain and alleviating suffering in underserved communities. Volunteering at a RAM clinic  is a fast‑paced, hands‑on experience that often involves early mornings, long days, and meaningful patient interactions, with meals provided on site. Volunteers choose clinics during registration, provide required documentation if licensed, and are responsible for their own travel and lodging. RAM clinics rely on teamwork and compassion to serve thousands of patients each year, making volunteering both demanding and deeply rewarding. Servants for Sight Servants for Sight  offers a meaningful volunteer opportunity for eye care professionals who want to give back without the logistical or financial barriers often associated with charitable care. The organization connects volunteer practitioners with prescreened patients who have genuine financial need and lack vision insurance, allowing providers to focus solely on delivering care. Servants for Sight manages patient qualification, coordinates services, and covers out‑of‑pocket patient expenses, creating an efficient and sustainable model for restoring sight. By streamlining the process and prioritizing impact, the program enables volunteers  to make a direct difference in their communities while advancing access to essential vision care.  Across the Globe Canadian Vision Care Volunteering with Canadian Vision Care (CVC)  offers a meaningful opportunity to help expand access to essential eye care for communities around the world. As a registered Canadian charity, CVC relies on dedicated volunteers—including optometrists, ophthalmologists, opticians, and supporters—to deliver eye exams, surgical care, and eyewear in regions where vision services are limited or unavailable. Since its founding, CVC has supported projects in more than a dozen countries by pairing hands-on care with long-term education and infrastructure, creating sustainable solutions that go far beyond short-term aid. Whether contributing clinical expertise, time, or support, volunteering with Canadian Vision Care helps bring the gift of sight—and the independence and opportunity that come with it—to those who need it most. Flying Eye Hospital Orbis offers medical volunteering opportunities for experienced eye care professionals who want to help combat avoidable blindness by strengthening local eye health systems around the world. Through its global network of Volunteer Faculty, Orbis recruits specialists across ophthalmology and related fields to provide hands-on training, mentorship, and education to local eye care teams in low‑resource settings. Volunteers may teach aboard the Flying Eye Hospital , participate in hospital‑based training programs with partner institutions, or deliver virtual instruction through Orbis’s Cybersight telemedicine platform. Rather than focusing solely on direct patient care, Orbis’s medical volunteering  model prioritizes skills transfer and long‑term capacity building so communities can sustainably deliver high‑quality eye care long after training programs conclude.  OneSight The OneSight EssilorLuxottica Foundation  is a global nonprofit dedicated to eliminating uncorrected poor vision by creating sustainable access to vision care worldwide. The Foundation focuses on long‑term impact by partnering with governments, NGOs, and local organizations to deliver eye exams, provide eyeglasses, and build permanent vision care infrastructure in underserved communities. Its work addresses a critical global challenge—uncorrected vision affects billions of people and limits education, employment, and quality of life—by combining philanthropy, innovation, and awareness to expand access to eye care where it is needed most. Through these efforts, the Foundation aims to ensure that vision care is not a privilege, but a basic human right. Volunteer information . SEVA Foundation’s Sight Program The SEVA Foundation’s Sight Program volunteer opportunities focus on building sustainable eye care systems by strengthening the skills and capacity of local partners rather than providing short‑term care alone. SEVA works with volunteer professionals—including ophthalmologists, other healthcare providers, and specialists in areas such as management, IT, research, and communications—to mentor and train local staff, often through virtual support or longer‑term commitments aligned with partner needs. Volunteer roles are designed to improve the quality and delivery of eye care services in the countries where SEVA operates, with an emphasis on long‑lasting impact and locally driven solutions. Because opportunities are matched carefully to program needs, placements may be limited, and volunteers typically cover their own expenses as an in‑kind contribution to SEVA’s mission Travel to Teach  This program offers board‑certified ophthalmologists a unique volunteer opportunity to expand access to quality eye care through education and mentorship rather than direct patient care alone. Through this program, volunteer surgeons travel to international partner sites to work side‑by‑side with local ophthalmic residents, providing hands‑on surgical teaching, operating room mentorship, and specialized training—particularly in cataract surgery. Travel to Teach  is designed to support sustainable eye care by strengthening local clinical education and building long‑term capacity within partner institutions. By sharing expertise and investing in the next generation of eye care professionals, volunteers help create lasting improvements in vision care that extend well beyond a single trip. Unite For Sight Unite For Sight offers volunteer opportunities focused on expanding access to eye care for people living in extreme poverty while building sustainable, community‑based health systems. Volunteers participate in immersive global health programs by working alongside local eye doctors to support vision screenings, assist with patient flow, and help coordinate care in underserved communities such as rural villages and refugee settings. Unite For Sight emphasizes ethical, long‑term impact by partnering with local clinics, ensuring patients receive needed treatment at no cost, and prioritizing training and infrastructure that strengthen care delivery beyond a single mission. Through this model, volunteers gain meaningful global health experience while contributing to sight‑restoring care and the prevention of avoidable blindness. Volunteer Optometric Services to Humanity (VOSH) Volunteering with Volunteer Optometric Services to Humanity (VOSH)  provides a hands-on opportunity to help deliver essential vision care to underserved communities around the world. VOSH is a nonprofit, volunteer-driven organization that brings together optometrists, opticians, ophthalmologists, other healthcare providers, and non‑clinical volunteers to operate eye care clinics both domestically and internationally. Volunteers   typically participate in clinic trips organized by regional or student chapters, offering eye exams, eyewear, and basic eye health services to people who otherwise lack access to care. By combining direct service with a strong emphasis on sustainability and collaboration, VOSH helps expand access to vision care while fostering a shared commitment to the belief that clear sight is a fundamental human right. Together, these programs highlight the many ways individuals and practices can help expand access to vision care—whether through hands‑on clinical service, education, donations, or community partnerships. Global Volunteer Month is an opportunity to reflect on how even small contributions of time, skills, or resources can create lasting change. From early childhood screenings to global capacity building, each effort plays a role in helping people see more clearly and live more fully. By getting involved, eye care professionals and supporters alike can help ensure that the ability to see is not defined by geography, income, or circumstance, but recognized everywhere as essential to human potential. Written by  Carissa Dunphy This article is for informational purposes only. Inclusion of organizations or programs does not constitute endorsement by the OWA. Details and availability may vary and are subject to change; readers should contact organizations directly for current information.

"You can't connect the dots looking forward. You can only connect them looking backwards." -Steve Jobs This quote guided me throughout my career, even when I didn't even realize it. I am going to give you a hint about what you are about to read in hopes that you will take away why the past is so important to your future. We are obsessed with what is front of us, yet we ignore the lessons learned and the one main reason we do what we do. Technology in our industry is incredible and changing at lighting speed. There is no shortage of "revolutionary" approaches to patient care, practice management or technology integration. The industry buzzes with excitement. To stay current, we attend conferences, buy books, implement systems. It is truly amazing to see the brilliance every day, but we must have a solid foundation that guides us to what we implement and how we adapt, not unlike what we have done in the past. But, here's what hasn't changed: what will never change — our end goal is the patients and clients that we serve. They are the constant and must always be in focus. Whether current or past, without them, nothing else matters. The patients walking through our doors today aren't the same as they were 20 years ago. They're older, more informed, more demanding. They're managing multiple chronic conditions. They're navigating technology. They're living longer with vision challenges we may not have been trained to address. They expect convenience, expect answers, expect us to see them — not just their prescription. Consistently connecting the DOTS — those navigated in the past with new industry talent — is crucial. This will stop the cycle of reinvention and, instead, build rocket-based strategies that solve our patients' complex needs faster. Technology needs people to implement and provide human care. My DOTS Story Have you ever had something right in front of you for years and one day you think, ‘How have I missed this?’ My friends were graduating from college, and I was already eight years into my career as I started in eyecare at 15 years old. I had quite the ah-ha moment. Well, a few of them. My first realization was how far ahead of my friends I was in my employment path. My second realization was how far I was into my employment path. Yes, I said that twice. I was passionate about eye care, but I knew if I was going to make this my career I would need to devise a plan. A piece of paper, a circle and 8 DOTS starting with 1987, the ah-ha year. I kept this piece of paper and used it as a compass for one dot worth of time, 1987-1992. Life happened and I lost sight literally and metaphorically of that piece of paper.  I had to re-focus on my career, not just doing the work.  I found that piece of paper in 1995 and continued planning and looking back on the dots that had passed. My memory was clear, and I logged all my past experiences. This is important. Do not forget all that you have achieved and experienced. Early in my speaking career, I was asked to give a keynote address at a leadership conference by one of my favorite mentors. I was passionate about sharing and building our industry bench, so I said "Absolutely! Why no? But, why me?" She explained that the excitement I always had about the industry needed to be shared.  Conveying that message would be easy because it was true. At that point, I had done quite a bit of training and teaching groups. But a keynote; how hard could it be? Fast forward a month or so, my phone rang and there she was again asking for the title of the keynote and all the assets to start the marketing. GULP! Well, I had not thought of any of that at that moment. How could I seem unprepared to one of my greatest mentors? Stay with me… I love DOTS candy and I happened to have a box sitting on the table. I looked at that box of DOTS and out of my mouth came "Connecting the Eye Care DOTS" is the title. From that moment DOTS appeared everywhere, helped me make sense of everything I did. The idea popped up everywhere and that little piece of paper became even more important as a career compass. My DOTS path has changed through the years, but the original foundation has not. I go back through the past to see how I can apply it currently and for the future. I think Steve Jobs tapped into my DOTS theory as I found his quote years after I laid this foundation. Of course, that is not true, but the correlation and the meaning of DOTS throughout my life has laid a great path. I hope you are reflecting on your past and how important it is to what is current and future. ” You've got to find what you love ”, Jobs says[i] The Dots We Keep Missing Think about what we all are missing. Here are just a few to consider. Being the Face of Eyecare How many times have you been called an obstetrician? The public doesn't understand what we do. What are you doing to change that? Meanwhile, each of us sees patients and has casual conversations every day. These are the best advocates if we'd take the time to educate them. When I meet a patient or client, my introduction is "Hello, my name is Karen, and I am a certified optician and will help you with your perfect visual solution." I have not done this my entire career (shame on me), but the change in response in those I help is beyond what I ever thought. It leads to conversation and understanding, and I make sure they understand that I am an important part of their overall health plan. Leadership and Mentorship Here's a pattern I've watched repeat for decades: we complain about decisions being made without our input, then we don't show up to the meetings. We want change and seats at the table, yet we are afraid to raise our hands. Sound familiar? That is because this is conversation we had 20 years ago, and 20 years before that. Remember, what is current is the past. The strongest professionals are those who were mentored well and who mentor others, yet we keep treating this as optional. The pattern is clear. When we invest in each other and step up to lead at every level of business, the profession elevates. When we don't, we fragment. DOTS cannot be connected if we are not willing to be one. The Dangerous Myth of "But This Time It's Different" Every generation believes their challenges are unprecedented. In some ways, they're right. The specifics are always different. The context evolves. Technology accelerates. But, the fundamentals? Human nature? Patient needs? The core challenges of running a practice, serving a community, balancing clinical excellence with business reality? Those don't change as much as we think they do. The dangerous part isn't that we believe our challenges are unique. It's that this belief stops us from seeking wisdom from those who've navigated similar terrain. It creates a disconnect between generations. It makes us dismiss the DOTS that have already been connected simply because they're not connected with the latest software or newest buzzword. My Challenge to You — Look Backwards to Move Forward To the veterans: Share your DOTS like your experience. Knowledge is currency. Spend it! To the emerging professionals: What came before you is not irrelevant. Much of what is happening in technology currently is because of the past. There were plenty of mistakes made, but it's full of patterns you need to recognize. Ask questions. Seek mentors. Connect dots you didn't create but you can use to benefit your own learning. To the industry leaders: Create teams and spaces that have a broad range of age and experience. Every segment needs to be represented. Oh, and don't forget the empty chair in the room:your patient/client. This will create real dialogue. Real exchange. Real learning in both directions. To everyone: Start asking "Has this been tried before?" and "What can we learn from past attempts?" before diving into every supposed new solution. Not to dismiss innovation, but to accelerate it, by building on what already works. Your DOTS are already there — you just need to look backward to connect them forward.  By the way, everything you just read is in the past. That is how fast it happens! Written by Karen Michaelson [i] Stanford Report

We were delighted to welcome attendees to beautiful Orlando for our annual Champagne Breakfast , celebrating 2026 OWA award recipients: Susy Yu, OD (Pleiades Award), Liz Friedfeld (Pyxis Award), Alessandra Senici (Polaris Award), and Cathy Firman (Emerging Leader Award). The Champagne Breakfast brought together professionals from across the industry for a morning of connection, inspiration, and celebration. Set in an energizing and welcoming atmosphere, the event offered attendees a chance to network with peers, strengthen relationships, and engage in meaningful conversations around leadership, career growth, and community within the industry. The breakfast reinforced OWA’s mission to support and advance women in optical. Throughout the morning, guests enjoyed the signature champagne breakfast that has become a hallmark event. The gathering highlighted the power of community and mentorship, leaving attendees feeling motivated, supported, and more deeply connected to the OWA network. The Champagne Breakfast once again served as a reminder of the impact that intentional networking and collective support can have in shaping the future of the optical profession. Take a look at the full hi-res gallery of photos from Vision Expo 2026 here. Watch The Recorded Champagne Breakfast: The Stars, Sips & Scholarships  networking event focused on connection, celebration, and support for the next generation of women leaders in optical. The event combined networking in a relaxed, social setting with a spotlight on OWA’s scholarship initiatives, reinforcing the organization’s mission to connect, inspire, and grow women through education and leadership development while fostering meaningful relationships across the optical community. Take a look at the full hi-res gallery of photos from Vision Expo 2026 here.

This year marks Vision Monday’s 24th annual Most Influential Women in Optical report. The Vision Monday editors selected 35 women who are honored in five distinct categories: Executive Suite, Rising Stars, Mentors, Innovators and Above & Beyond. These are women who are continuing to shape the face of our industry from every angle; they are ECPs, executives, sales and marketing professionals, teachers and so much more. But above all, they are women who have had and continue to have profound impacts on the lives and careers of those around them. And they change our industry for the better while doing it... Read Vision Monday’s #MIWO2026 Report Take a look at these OWA members who are included in the 2026 Most Influential Women in Optical report: Executive Suite Women who hold positions such as President, VP, CEO, CFO, CIO, or COO. Kathleen Crowley Director of Sales, Europa Eyewear “ I have mentored and supported salespeople in our industry and have been able to help the opticians be successful with their career by sharing my years of sales and marketing experience. At the same time, I have shown the same career dedication to Europa that they have reciprocated with for me and we have grown together. ”   Melody Healy Senior Vice President, VSP Vision Care Operations, VSP Vision Care “ I want to be remembered for making the way for other women. I want to help other women push the boundaries and find their voices and be fully at the table. Things are much more welcoming today, but we can still be more inclusive .”   Stephanie Lucas Chief Marketing Officer, Professional Eye Care Associates of America (PECAA) “ Let curiosity nudge you forward and let kindness and generosity guide the way you move through the world. Pay attention to the people and moments around you—there is so much to be learned just by listening. Go the extra mile to try to make things a little better than they were before. ” Rising Stars Women who are ‘up-and-comers’ in their career and companies. Tori Hyndman Director, Communications, The Vision Council “ I’m incredibly lucky to work alongside many inspiring women who challenge and support me every day. I’m proud to be part of an all-woman team and to collaborate closely with leaders across the organization .”   Karen Michaelson, ABOC Elder Vision and Dementia Awareness Specialist, Owner, Kare Consulting and Coaching, LLC “Th e honor of being nominated as a ‘Rising Star’ after 46 years proves that if you keep reaching and maintain a desire to create change, inspiration never runs out. It’s a testament that it’s never too late to reinvent your impact and chase new purpose. ”   Catherine White Senior Director, General Manager, Independent Distribution Division, EssilorLuxottica “ Be endlessly curious and be a good listener. Although this started as a way to conceal my naivety, it turned into the first step in my journey to establishing trust and credibility .” Mentors Women who are team builders and developers of talent. Kristin Calimlim Director of Marketing and Communication, Lafont " No challenge, no change. Growth begins when we’re willing to step outside what’s comfortable, face uncertainty and trust ourselves to rise. Every challenge is an opportunity to evolve, lead and become more than we were before. ”   Alana Clarke Regional Sales Manager, WestGroupe USA " I’ve also been fortunate to learn from several mentors throughout my career in the optical industry. Each offered different perspectives and guidance—some challenged me to push beyond my comfort zone, others emphasized the importance of integrity, consistency, and showing up every day. Together, their advice and support have shaped my leadership style and helped guide my professional growth .” Alyssa Spence Practice Director, Bella Vision " Pay attention to the environments you’re moving through and the ones you’re helping create. You don’t have to accept burnout or chaos as the cost of success. Influence doesn’t always come from a title; it comes from consistency, clarity and how people feel working alongside you. ” Innovators Women who have initiated new products, programs, or ideas marking success. Laura Brown Senior Marketing Director, Vision Source & Essilor Doctor Alliances “ My advice to women exploring a career in the optical industry is simply this: be open to it—because it’s an incredibly fulfilling field. Once you step into this industry, you quickly realize how meaningful the work truly is. Knowing that what you do helps support doctors who transform lives every day brings a deep sense of purpose. ”   Natasha Vora Founder and CEO, Optical X | twelve84 “ Stay open-minded and embrace any and all people that speak to your heart and passion, whatever path that is within this industry. And then follow that path and create a purpose that you can follow through on, day after day, year after year. That’s how we make recognizable change when we stick to it and follow that dream through steadfast execution until its realized… lead and inspire with fearless ambition if transformation is your purpose. ” Above and Beyond Women who have led the way in giving back to the industry, their patients, and their communities. Kathryn Chambers Director, Corporate Marketing & Brands (Fashion & Philanthropy), L'Amy America “ Find something that inspires you, that brings you joy. At the end of the day that’s what keeps you coming back .” ​ Debby Corriveau Senior Operations Manager, Jobson Optical Group “ Find your passion, embrace it, love what you are doing (and do it well) and enjoy—the rewards are endless ."   Krista Lane Sales Director, National/Key Accounts, EssilorLuxottica “ First and foremost, I remember that everything we do is tied to a patient who needs our products and services to see and live their best lives. Internally, I love to manage people and help them succeed. There is nothing better than seeing a team come together and work like a well-oiled machine. ” Quotes and images from Vision Monday   #MIWO2026

MIDO: Milan, Italy The Optical Women’s Association proudly hosted its OWA Global Connection Event at MIDO in Milan, marking an important milestone in the organization’s continued international expansion and its mission to empower women in leadership roles across the global optical industry. The “Leading with Courage: Inspiring Stories of Authenticity” event welcomed a highly engaged audience for a dynamic 45-minute panel discussion followed by an impactful networking session. The conversation created space for honest reflection on leadership, courage, and authenticity, sparking meaningful dialogue across cultures and professional backgrounds. Graciously sponsored by MIDO, the event opened with welcome remarks from Lorraine Berton, President of MIDO and ANFAO, alongside Nancy Gries, Chair of the OWA International Expansion Committee and Co-Founder of COTI Vision. The panel discussion was facilitated by Erminia Monzo, Leader of the Connection & Enrichment Team for the OWA International Expansion Committee and Senior Education Manager at EssilorLuxottica. In her remarks, Nancy Gries highlighted the broader significance of the gathering within OWA’s global vision, sharing: “This gathering is another important step forward in expanding the OWA’s mission globally: to connect visionary women leaders, innovators, and changemakers who are shaping the future of our industry.” She continued, “By showing up here, engaging, and sharing your energy, you are helping us build something bigger than an event, you are helping us shape a global community. A space where we can support one another and leave a lasting legacy for the generations who will follow.” In her opening remarks, Lorraine Berton reflected on the responsibility of leadership, noting that “Leading means taking responsibility for providing direction, even when the path is not linear.” She highlighted the deeply interconnected nature of the eyewear industry, adding, “The eyewear sector is a truly international system that thrives on relationships and is built on trust.” Berton emphasized that at MIDO and ANFAO, supporting conscious, inclusive, and ethical leadership is not only a cultural value but “a real driver of growth for our sector. This is why we give space to initiatives like this one, which place experiences, personal journeys, and real voices at the center.” View the full high-res MIDO photo gallery The panel featured a distinguished group of industry leaders: Rossana Loperfido, General Manager, Transitions Optical, EssilorLuxottica, Leo Mac Canna, Chief Executive Officer and Founder, Ocuco Ltd., Amanda Bogers, Global Key Account Manager – Commercial Execution, CooperVision. During the discussion, Amanda Bogers spoke candidly about the impact of mentorship on her leadership development, noting that finding the right mentor helped close personal gaps and fundamentally shaped her leadership style. She shared her personal perspective on courage, explaining, “For me, courage means pushing forward even though the journey ahead could be long, difficult, or quite scary.” Rossana Loperfido offered powerful advice on self-belief and sponsorship, sharing that she progressed by “Finding three or four people who truly believed in me, trusted me, and gave me opportunities — even at times when I didn’t feel ready.” She encouraged attendees to seek mentors and acknowledged that self-doubt can often be the greatest obstacle. “Many times I didn’t step in because I didn’t think my opinion mattered,” she said. Loperfido also emphasized the importance of presence in leadership, adding, “Being a leader and simply giving a vision is not enough. You have to be there and help people grow. ‘Being there’ is an underestimated superpower.” She further addressed adaptability in leadership, stating, “In this world, we must get used to change and learn to look at it without fear. There is a subtle line between anxiety and buy-in, and leaders must guide teams to build habits that make managing change part of everyday culture.” Erminia Monzo highlighted the importance of listening as a leadership skill, emphasizing the value of taking time to truly understand what is in front of you before acting, an approach she noted is particularly powerful in fostering trust and connection. Leo Mac Canna reflected on leadership as an evolving journey, sharing that “As you develop your skills in your chosen profession, particularly as an entrepreneur, you naturally grow into leadership.” The Milan event underscored the OWA’s commitment to creating global platforms for connection, inspiration, and leadership development. With strong attendance and enthusiastic engagement, the gathering highlighted the growing demand for international forums that elevate authentic voices and lived experiences within the optical industry. The Optical Women’s Association extends its sincere thanks to MIDO, the panelists, and all attendees who contributed to the success of this inspiring event. OWA looks forward to building on this momentum through future global initiatives that continue to connect, inspire, and empower women across the optical community. View the full high-res MIDO photo gallery 100% Optical: London, England The Optical Women’s Association marked an exciting milestone at 100% Optical London with its global connections series, bringing together women from across the global optical community for an inspiring conversation on leadership, resilience and career journeys. The session, held on the 100% Catwalk stage, opened with remarks from Nancy Gries, Chair of the OWA International Expansion Committee, before a dynamic panel discussion led by Dr. Pretty Basra with Dr. Caroline Casey, Jayne Abel and Dame Mary Perkins. Throughout the discussion, the panel shared honest reflections on the realities of leadership and the courage it can take to follow your own path. Jayne Abel spoke about the challenge of making decisions that may not always please everyone around you, and reflected: “Sometimes wanting to do things differently means saying no to the people closest to you.” The act of saying no was a theme that resonated strongly, with Dr. Caroline Casey noting that it can sometimes feel uncomfortable, particularly for women, yet it is an essential leadership skill. “We need to be able to say no without feeling we have to justify it.” Jayne also emphasized the importance of remaining authentic throughout a career. “You should be the only one to put pressure on yourself,” she said, adding that leadership is not always about pushing relentlessly forward but about resilience and adaptability. “It’s not about pushing through, it’s about absorbing the shocks and navigating.” Casey offered a powerful reminder of the impact of the profession itself, describing optics as “the business of dream-making. Without these glasses, people wouldn’t be able to do what they do.” Dame Mary Perkins reflected on leadership with characteristic humility, reminding the audience that leadership is not always something you consciously step into. “You don’t always realize you’re being a leader” she said, encouraging attendees to surround themselves with people who know more than they do and to remain open to learning. When asked what advice she would give to those starting their careers, Dame Mary encouraged the audience to find their niche, continue developing their expertise, and not be afraid to move sideways before moving up. The future of the profession, she said, is full of opportunity. “The future is exciting. Optics is going to be a great business to be in.” The event also celebrated the inaugural Dame Mary Perkins and OWA Leadership Recognitions, with Krupa Mistry receiving the Emerging Leadership Recognition and Fiona Anderson the Leadership Recognition. As the session came to a close, conversations continued long after the panel ended, with attendees connecting, sharing experiences and building relationships. It was a fitting reflection of the community the Optical Women’s Association continues to build as it expands internationally. 100% Optical write up by Rebecca Thompson

This week during the annual OWA Champagne Breakfast at Vision Expo, Susy Yu, OD (Vision Essentials by Kaiser Permanente) was presented the Pleiades Award, Liz Friedfeld (ClearVision Optical) the Pyxis Award, Alessandra Senici (OneSight EssilorLuxottica Foundation) the Polaris Award, and Cathy Firman (GPN Technologies) the Emerging Leader Award! Learn more about each recipient below: 2026 Pleiades Award Recipient: Susy Yu, OD Vision Essentials by Kaiser Permanente Susy's charity of choice: Optometry Giving Sight Learn more about Susy: What does winning this award mean to you personally and professionally? Personally, this award represents possibility—for our daughters, for working mothers, and for women who are still deciding how wide their field can be. Professionally, it signals that leadership in eyecare is not confined to one pathway. It can include clinical care, governance, policy, technology, operations, and industry collaboration. It validates the idea that you don’t have to shrink your field to fit in—you can widen it and invite others to play. What motivates and inspires you at work or on a personal level?   I am motivated by impact at scale. In clinical practice, you help one patient at a time. In leadership, you build systems that help thousands—or millions. The opportunity to translate the clinical perspective into business strategy and population health outcomes is what energizes me. On a personal level, I am inspired by building platforms that allow others to succeed. Creating order from complexity, connecting the right people, and setting the framework so teams can execute with integrity—that work is deeply fulfilling. Can you share a defining moment in your career or journey that shaped who you are today? A defining moment was when I transitioned from clinical care into administration. I remember asking myself, “Am I still a doctor if I’m no longer in the exam room every day?” Over time, I realized that leadership is also a form of care delivery. Designing systems that improve access, quality, and experience is another way of practicing population based healthcare. That shift reframed my identity—not as someone leaving clinical care, but as someone expanding the field in which I could make an impact. What advice would you give women looking to grow in their careers? Don’t ask where you fit in. Decide how wide the field can be—and invite others to play.  Growth often requires stepping into rooms before you feel fully ready. Say yes first, worry about “how to get it done” later. Showing up is half the battle. Seek experiences that stretch you—board service, cross-functional projects, public speaking. Surround yourself with people who challenge and support you. Choose your team intentionally. What role do you think women’s associations like the OWA play in supporting women’s success?   Women’s associations create community, visibility, and momentum. They normalize ambition and provide models of leadership that expand what is possible. Organizations like OWA build networks of trust, mentorship, and sponsorship that accelerate growth.  Importantly, they also create a platform for collective influence. When women come together across clinical practice, academia, industry, and leadership, they shape the profession’s future—not just participate in it. How do you unwind or recharge after a busy day? Traveling with my family allows me to step out of daily operational demands and into shared experiences. Exploring new cities, cultures, and ideas resets my perspective and reminds me why the work matters—because at the end of the day, impact is about people. On a smaller scale, I unwind by organizing. I will reorganize my desk or even my closet—placing everything into containers and defined spaces. There is something restorative about creating order from chaos. It’s a tangible way to reset mentally. When my physical space is clear, my thinking becomes clearer as well. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Ruth Bader Ginsburg. She expanded the legal field so that others could walk through doors more easily. Her disciplined courage and quiet persistence resonate deeply with me. She demonstrated that systemic change requires strategy, resilience, and community. 2026 Pyxis Award Recipient: Liz Friedfeld ClearVision Optical Liz's charity of choice: All Hands and Hearts   Learn more about Liz: What does winning this award mean to you personally and professionally? It’s both surprising and deeply meaningful, as it honors something I genuinely love. The Optical Women’s Association has enriched my life, and I’m passionate about ensuring more women across our industry experience that same connection and support. By creating space for women to feel seen and empowered, OWA has built a community—often of competitors—who champion one another. That impact extends far beyond any one individual, influencing the leaders and mentors who will guide our industry forward. What motivates and inspires you at work or on a personal level?   Honesty, warmth, and support guide me. I’m energized by building collaborative communities grounded in trust, where people feel safe sharing openly. At this stage, fulfillment comes in many forms: advocating for others as they overcome fears and achieve meaningful wins, and recognizing opportunities for improvement and helping shape thoughtful solutions. Seeing that progress take shape is deeply satisfying. Can you share a defining moment in your career or journey that shaped who you are today? I don’t believe I can pinpoint one defining moment. My journey has been shaped by many small ones—scary moments to trust myself and take on challenges before I feel true mastery. Self-trust requires bravery, something I’m only now fully embracing. Along the way, the communities and mentors around me have offered encouragement, perspective, and opportunities for growth. Those incremental decisions to move forward, even with uncertainty, shape not just where I am, but who I am becoming. What advice would you give women looking to grow in their careers? Strut your proverbial bikini—and know you are more capable than you think. Confidence isn’t about perfection; it’s about owning who you are and moving forward with conviction. Quiet the negative self-talk and trust that your perspective has value. Prepare well, take thoughtful risks, and seek mentors who will both champion and challenge you. Surround yourself with honest peers, cultivate strong advocates, and welcome real feedback—it’s one of the greatest gifts for development. What role do you think women’s associations like the OWA play in supporting women’s success?   Many of the dynamics that led to OWA’s founding still shape the professional landscape for women today. Associations like the Optical Women’s Association are instrumental in advancing success by creating space for connection, inspiration, and leadership. Its true value deepens when members actively engage—building relationships, seeking mentorship, exploring new ideas, and contributing their own strengths. The OWA’s impact is further amplified by bringing women from across the optical industry—often competitors—together, creating opportunities for shared knowledge, collaboration, and future growth. How do you unwind or recharge after a busy day? I recharge through simple rituals that reorient my mind—a great yoga class, delicious food and laughter with friends or family (often with a glass of wine), or a long hot shower followed by a quiet cup of tea. And sometimes, it’s as simple as curling up with Netflix and chocolate. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Brad Pitt with George Clooney—a girl can dream, right? Or the first female U.S. president, if we had one. I’m still hopeful! But truly, it would be my dad, Fred Friedfeld, who founded ClearVision and passed away nearly ten years ago. He carried himself with humility, especially next to my exuberant mom—both icons in the optical industry. He had a remarkable gift for making people feel seen and valued. I can picture him beaming as he introduced me, his eyes glistening, his hand warm on my shoulder, love and pride radiating from him. That moment would be unforgettable. 2026 Polaris Award Recipient: Alessandra Senici OneSight EssilorLuxottica Foundation Alessandra 's charity of choice:  OneSight EssilorLuxottica Foundation   Learn more about Alessandra : What does winning this award mean to you personally and professionally? This award is deeply meaningful to me because it represents the power of community. It shows what we can achieve when we unite around a clear and meaningful purpose. As an Italian and a European, I feel extremely proud to have helped create this connection for women in Europe. Professionally, it reinforces my belief that leadership is not about personal recognition, but about opening doors and creating opportunities for others to grow. What motivates and inspires you at work or on a personal level? I need to believe in and love what I do. At the beginning of my career, I was passionate about finance—I was fascinated by numbers and financial markets. Today at EssilorLuxottica, I am inspired by our industry’s transformation and the real impact we have on people's lives. Can you share a defining moment in your career or journey that shaped who you are today? Having the opportunity to work with Luxottica’s founder, Leonardo Del Vecchio, was a defining moment in my career. His extraordinary vision and relentless ambition challenged and inspired me to think bigger and trust myself. This experience ultimately led to the launch of Leonardo, our global learning platform—a project of true scale that has transformed how we learn across the company. It was more than a professional milestone—it was a turning point that showed me I could lead a project of ambitious scale that was both innovative and meaningful. What advice would you give women looking to grow in their careers? Be passionate about what you do, never stop learning and surround yourself with people who challenge and support you. What role do you think women’s associations like the OWA play in supporting women’s success? Associations like the OWA create visibility, mentorship, and community—the foundations of sustainable leadership. They don't just support women's success—they accelerate it. How do you unwind or recharge after a busy day? I like to unwind by practicing yoga and going for long walks—this helps me clear my mind and reset. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Marge Axelrad, without hesitation! We’ve known each other for many years, and I’ve learned so much from her along the way. We’ve shared wonderful conversations together and just as importantly, she always makes me laugh. 2026 Emerging Leader Award Recipient: Cathy Firman GPN Technologies Cathy’s charity of choice: The Finley Project   Learn more about Cathy: What does winning this award mean to you personally and professionally? I’m not someone who naturally steps into the spotlight, so receiving this award is incredibly meaningful to me. It reassures me that my talents are seen and appreciated by my colleagues, and that they recognize potential in me that I may not always see in myself. Personally, it’s a reminder to keep pushing beyond my comfort zone. Professionally, it reinforces my commitment to becoming 1% better every day. This award motivates me to continue doing the uncomfortable things—like standing up to give a speech—because those moments are where real growth happens. What motivates and inspires you at work or on a personal level? From a young age, I’ve always enjoyed helping people and finding solutions to problems—and that still holds true today. When I’m faced with a challenge, the process of digging into the root cause and figuring out how to fix it is what truly energizes me. Solving problems, especially in ways that make things better for others, is incredibly motivating. On a personal level, my greatest inspiration has been my grandmother. After raising five children, she went back to school in her mid-40s to become a registered nurse. Her determination, resilience, and commitment to growth have always reminded me that it’s never too late to pursue your goals and make an impact. Can you share a defining moment in your career or journey that shaped who you are today? There have been many meaningful moments in my career, but one stands out as truly transformative. I was attending SECO and stopped to chat with Rebecca Johnson, who was serving as Executive Director at GPN at the time. As we talked, someone approached her with a question about using analytics to drive improvements in their office. As someone who naturally wants to help, I jumped in and shared how my practice had tackled a similar challenge. That brief, unplanned exchange sparked something bigger. It ultimately led to my transition from serving as a practice manager to working on the enterprise side. What felt like a simple conversation at the time became a turning point in my professional journey—reminding me that sometimes opportunity finds you when you’re simply being yourself and adding value. What advice would you give women looking to grow in their careers? Give yourself grace. Too often, as women, we hold ourselves to impossible standards and become our own harshest critics when we fall short of perfection. Growth doesn’t come from dwelling on mistakes or replaying moments we can’t change. It comes from learning, adjusting, and moving forward with greater wisdom. What role do you think women’s associations like the OWA play in supporting women’s success? Organizations like OWA play a powerful role in supporting women’s success because they go beyond surface-level engagement. They don’t just ask, “How are you doing?” They ask, “What can I do to support you?” That distinction matters. This support shows up in many forms—listening, mentoring, advocating, celebrating achievements, and meeting women where they are in their professional journeys. OWA creates space for connection and growth, while actively helping women navigate challenges and pursue new opportunities. That kind of intentional support makes a meaningful difference. How do you unwind or recharge after a busy day? After a long day, spending time with my husband and our furbabies—one dog and three cats—helps me decompress and refocus on what truly matters. They have a way of putting everything into perspective. When I can carve out time after a hectic week, I pick up my digital camera and head out to explore. Photography allows me to slow down, notice the beauty in the world around me, and recharge creatively. It’s a reminder that even in busy seasons, there’s always something beautiful worth pausing for. If you could imagine any celebrity (historical or current) presenting this award to you, who would you choose and why? Honestly, I can’t think of a better person than the one who lifts me up and keeps me grounded in real life—Katie Lauver. Her support and encouragement mean the world to me. If I had to choose a well-known figure, I would say Maya Angelou. One of her most powerful quotes is, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That sentiment resonates deeply with me, especially in leadership. The leaders I remember most fondly are the ones who encouraged me to step outside my comfort zone and made me feel capable of more than I believed possible. That’s the kind of impact I hope to have on others. Read more about the 2026 Award recipients and their selected charities here . Interviews by: Audrey Pavia

To stay discoverable in an AI‑driven world, optical brands and professionals will need to shift from search engine optimization (SEO) to generative engine optimization (GEO). For the optical industry—where consumer decisions are increasingly shaped by digital research, peer recommendations, and clinical credibility—the new entry point for discovery is generative AI. Zero‑click results and AI‑summarized answers are transforming how patients, consumers, and industry partners find information. Instead of relying on website traffic, visibility now depends on whether your brand, practice, product, or expertise appears in AI‑generated overviews. This means thinking beyond traditional marketing. In a world where AI decides which brands, technologies, and voices appear in answer boxes, the opportunity is to become one of the trusted citations AI tools surface, not just another link in a long list of search results. What fuels those AI answers? Our own content. AI systems learn from the raw material of earned and owned media: articles, interviews, clinical insights, conference coverage, product literature, videos, podcasts, and consumer education resources. For optical brands, retailers, labs, and eye care professionals, the quality of this content directly influences how AI represents you. To stay prominent and credible in this new environment, organizations, and individuals, need to: Engineer content for clarity and relevance  so AI systems can correctly interpret clinical information, product differentiators, and brand positioning. Create citation‑worthy resources  rooted in proprietary data, expert commentary, and meaningful thought leadership across the industry. Reinforce authority through earned media  in trusted optical, health and business publications. Optimize the platforms most heavily referenced by AI , including professional profiles, product databases and organizational websites. Monitor AI Share of Voice , watching for misattributions or AI hallucinations that could impact brand trust, clinical accuracy, or leadership visibility. This shift affects trade media and thought leadership, too. As AI reduces reliance on headlines and homepages, industry media must increasingly be recognized as authoritative sources by algorithms, or risk losing influence. The same is true for optical brands and leaders: without authoritative, evidence‑based, clearly structured content, they risk disappearing from the machine layer of discovery altogether. For the OWA community, this moment also presents an opportunity. Women’s expertise, leadership, and innovation across the optical industry can become core elements of the industry’s AI‑recognized knowledge base. By creating authoritative content, sharing data‑driven insights and, elevating diverse expert voices, OWA members can shape how the industry is represented in the next era of discovery. Article written by  Courtney Myers

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked members of the blog-managing committee for their response to, " What's the Best Way to Get a Discount on New Glasses? " — but you guessed it, wrong  answers only! Quick disclaimer: these quotes are in no way intended to provide actual suggestions for getting a discount on glasses and are strictly for your entertainment! Do you have your own 'wrong answer'? Add it to the list by commenting below! My prescription is better than last time, I should get a discount because I got better! -Karen Michaelson, ABOC I only need to see 20/20 on weekdays, sooo..... discounts for part-time wear? -Katie Lauver, ABOC, FNAO Tell the optician that your dog is best friends with the doctor's dog. -Tracy Neal Ask if the frames come with a ‘friends, family, and strangers’ discount. -Sarah Lee If you bring enough losing scratch off & lottery tickets it should definitely equate to an eyeglass discount. -Trakhtenberg, Jennifer Pointing out that you can get glasses online for much cheaper. -Courtney Myers Asking if the price goes down every time you blink 🙂 -Ruth Alvarado Quintana Tell them you “forgot your eyes at home” and demand a sympathy discount. -Tracey Esser Bring in your glasses from 10 years ago and trade them in for a “discount” on newer ones. -Nicole Graham Five finger discount. -Kendra Katchko Let us know your Wrong Answer  to   What's the Best Way to Get a Discount on New Glasses? by commenting below!

The OWA is hosting a global event at 100% Optical in London, England. Shortly thereafter, the OWA will be hosting two events at Vision Expo in Orlando, Florida. We welcome everyone to join us to network with your colleagues and learn more about what the OWA has to offer. OWA Global Event at 100% Optical! Date: Saturday, February 28, 2026 Time: 3:45 PM - 4:45 PM GMT Location:   100% Catwalk at 100% Optical Excel London Royal Victoria Dock 1 Western Gateway, London E16 1XL The Optical Women's Association (OWA) is expanding its international reach, creating even more opportunities for women across the optical industry to connect, grow, and thrive. As part of this exciting initiative, we are delighted to announce a dedicated OWA global event taking place at 100% Optical in London. Join us for an energizing session titled Owning Your Path — Leadership & Resilience , featuring an inspiring hour of networking, connection, and celebration. Enjoy meeting dynamic women from around the world, exchange ideas, build meaningful relationships, and support one another in this incredible industry. Graciously sponsored by 100% Optical , the event will open with remarks from Nancy Gries , Chair of the OWA International Expansion Committee, followed by a facilitated discussion led by Dr. Pretty Basra and a panel of inspiring women. Panelists include Dr. Caroline Casey (Global Diversity, Equity & Inclusion Board Member at L'Oréal; President of the International Agency for the Prevention of Blindness; Diversity Advisory Council member to Sky), Jayne Abel (Co-Founder & CEO of Eyespace), and we are honored to welcome Dame Mary Perkins (Co-Founder of Specsavers in 1984), a pioneering leader whose impact on the optical industry continues to inspire women globally. Don't miss this opportunity to connect with inspiring women in optical! If you have questions about OWA's international expansion but are not attending 100% Optical, please reach out to International Expansion Committee Chair Nancy Gries . Space is limited so advance registration is recommended. Registration Deadline: Saturday, February 28, 2026 Champagne Breakfast Date: Wednesday, March 11, 2026 Time:   8:00 - 9:30 AM EST Location:   Hyatt Regency Orlando, Ballrooms D-G 9801 International Dr. Orlando, FL 32819 We welcome you to beautiful Orlando for our annual Champagne Breakfast, celebrating our 2026 OWA award recipients : Susy Yu, OD (Pleiades Award), Liz Friedfeld (Pyxis Award), Cathy Firman (Emerging Leader Award), and Alessandra Senici (Polaris Award)! Don't wait to reserve your seat today for this extra-special event — we are expecting another sell-out crowd! Reserved Tickets Before 2/15/2026 — $70 per individual member, $80 per individual non-member, or $700 per table of 10. Reserved Tickets After 2/15/2026 — $85 per individual or $800 per table of 10. Make sure to register for Vision Expo at visionexpo26.com/OWA26 for free exhibit hall entry! Please complete and submit your online registration to be taken to the payment page. In order to validate membership, members must register themselves if not part of a table registration. Log in to receive member pricing. Registration Deadline:  Sunday, March 1, 2026 Stars, Sips, & Scholarships Networking Event Date: Thursday, March 12, 2026 Time:   5:30 PM - 7:00 PM EST Location:   Hyatt Regency Orlando (Celebration Rooms 5-6) 9801 International Dr. Orlando, FL 32819 Please join us at the OWA Stars, Sips and Scholarships networking event to recognize our OWA Star Award honorees and our 2025 Leadership Scholarship winners! Members and non-members alike can network while enjoying cocktails. Proudly sponsored by EyeMed Vision Care. Although there is no charge to attend, your RSVP is greatly appreciated! Make sure to register for Vision Expo at visionexpo26.com/OWA26  for free exhibit hall entry! Registration Deadline: Thursday, March 12, 2026

The Caribbean breeze hit me as I walked out of the resort lobby. Across the street, Doctor’s Cave Beach was bright and calm under the Jamaican sun. I could smell jerk chicken in the air. It looked like the ideal place to vacation, but I was there to work. For years, I’d wanted to join Canadian Vision Care (CVC), a charity organization committed to delivering thorough, comprehensive, and integrated care in the developing world, on one of its missions. My company has partnered with them for over a decade, and I’d heard so many stories about the difference they make. Finally, I had the chance to go. Stepping Into the Unknown I’ll admit it, I was nervous. At work, my sales role doesn’t often call on my optician skills. I thought I’d be there as a company representative, smiling and supporting from the sidelines. Instead, I learned I would be the sole optician on a team of three doctors. That meant fitting glasses for hundreds of people each day. Two hundred faces. Two hundred pairs of eyes. Two hundred lives. So, I dusted off my penlight, ruler, and black marking pen, the tools I had not used in years, and promised myself I’d be ready. The Rhythm of the Mission We stayed at a charming resort in Montego Bay, right across from Doctor’s Cave Beach and home to the best jerk chicken I’ve ever tasted. After a refreshing swim on the first afternoon, I met my team: Dr. Gerry Leinweber, Dr. Wayne Klette, Dr. John Wilson, and organizer Brian Snee. Together, we prepared for four days of mission work organized with the Lions Club. Our agenda: two days in rural Montego Bay and two days in the city. Each morning began at the resort buffet, and the strong kick of Jamaican coffee. Then came the minivan ride, sometimes winding through lush hillsides, other times stuck in Montego Bay traffic. Still, the hours passed quickly as we talked about past trips, family, and life. Our first stop was an elementary school where the air buzzed with laughter and chatter. The classrooms smelled faintly of chalk and radiated sunshine. We examined more than 200 children in a single day, fitting over 50 prescription glasses and handing out 100 readers. My work was met with mixed emotions from both children and adults as they chose their first pair of glasses. You could feel the shift in the room, the quiet spark of self-confidence beginning to take hold. I recalled this moment months later, when one child would finally put on their glasses: eyes widening, mouth opening in surprise, and then, “I can see.” In that instant, I knew I had helped change a life, and it made every long, hot day worth it. Long Days, Hot Sun, Full Heart The days stretched into eight-hour marathons. My hands moved constantly, measuring pupillary distances, adjusting frames, and marking lenses. Sweat dripped down my back as the Jamaican sun pressed through open windows. There were endless frame options, but only one lens option. Adults lined up for readers and sunglasses, children for their first eye exams and glasses. Some prescriptions were so high that it was heartbreaking to think they had gone years without a clear vision. Dr. Wilson became my lifeline, stepping in when the crowd grew overwhelming. Together, we kept the flow moving, one patient at a time. Honored and Inspired On the final day, we gathered with other optometrists and opticians who had been serving in different parts of Jamaica. It was time to celebrate at the Albion Clinic. My company, HOYA, was honored by Dr. Gerry Leinweber for more than a decade of donations to CVC. Standing there, representing my company, I felt proud to be a small part of something so much bigger, a mission that stretches worldwide. By the end of the two weeks, over 1,000 pairs had been ordered. That number still amazes me, not just for its scale, but for the individual lives behind it. What Jamaica Taught Me This mission was more than a professional challenge for me. It was a lesson in: Opportunity : serving communities that needed vision care the most. Leadership : stepping into a role I hadn’t expected and owning it. Confidence : My optician skills sharpened under pressure, proving to myself that I could rise to the occasion. But beyond all that, it was about connection: the smiles, the laughter, the gratitude in every hug and handshake. Jamaica gave me more than memories; it gave me perspective. Helping someone see clearly for the first time is a gift beyond words. And in those hot, crowded rooms, surrounded by children and families, I rediscovered why I became an optician in the first place: to change lives, one pair of glasses at a time. Written by: Sherry Klassen