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Is Your Company an OWA Sponsor?

Enhancing and Promoting the Leadership Role of Women in the Optical Industry

Our Goal, Vision & Commitment

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OWA - We See You

OWA - We See You

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All contributions—regardless of monetary amount or sponsorship level—benefit women in the optical industry. Four tiers are available for companies interested in OWA sponsorship. Industry members can also take pride in becoming an individual contributor to the OWA. As one OWA contributor states, "It truly makes me feel good knowing that I am doing a small part to support all of the incredible women of our industry, so many who have faced past adversity in a male-dominated business and who are now leaders in their own right. Knowing I am personally supporting these women is a true benefit unto itself."

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OWA Connects Blog

Staying Discoverable in an AI Driven World

Staying Discoverable in an AI Driven World

Staying Discoverable in an AI Driven World

To stay discoverable in an AI‑driven world, optical brands and professionals will need to shift from search engine optimization (SEO) to generative engine optimization (GEO). For the optical industry—where consumer decisions are increasingly shaped by digital research, peer recommendations, and clinical credibility—the new entry point for discovery is generative AI. Zero‑click results and AI‑summarized answers are transforming how patients, consumers, and industry partners fi

What's the Best Way to Get a Discount on New Glasses? [Wrong Answers Only]

What's the Best Way to Get a Discount on New Glasses? [Wrong Answers Only]

What's the Best Way to Get a Discount on New Glasses? [Wrong Answers Only]

The Communications and Website Committee is spicing up the OWA Connects blog with a quarterly 'Wrong Answers Only' series. We asked members of the blog-managing committee for their response to, " What's the Best Way to Get a Discount on New Glasses? " — but you guessed it, wrong answers only! Quick disclaimer: these quotes are in no way intended to provide actual suggestions for getting a discount on glasses and are strictly for your entertainment! Do you have your own 'wr

2026 OWA Events At 100% Optical and Vision Expo

2026 OWA Events At 100% Optical and Vision Expo

2026 OWA Events At 100% Optical and Vision Expo

The OWA is hosting a global event at 100% Optical in London, England. Shortly thereafter, the OWA will be hosting two events at Vision Expo in Orlando, Florida. We welcome everyone to join us to network with your colleagues and learn more about what the OWA has to offer. OWA Global Event at 100% Optical! Date: Saturday, February 28, 2026 Time: 3:45 PM - 4:45 PM GMT Location: 100% Catwalk at 100% Optical Excel London Royal Victoria Dock 1 Western Gateway, London E16 1XL T

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Member Spotlight

Want to learn more about OWA's fascinating membership? Our members are amazing, and we want you to get the inside scoop on what makes them so great. Meet OWA's most recent featured member — Ecco Matlak. After learning about Ecco, you can view past Member Spotlights here.

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Get Involved

Catch the spirit of volunteerism — it will pay big dividends! Become an OWA insider by joining a committee. Take a look at our current list of opportunities to make a difference this year.

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Upcoming Events

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Good morning. Good afternoon. Good evening. It's a pleasure to meet you. Nice to meet you. Good to see you again. How have you been? How are you? Good day. Welcome.

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