Vision Expo East 2024 was held in New York for the last time, and it will be hard to top! The sold-out Champagne Breakfast at Gotham Hall has been a staple event during VEE. While we anticipate a new chapter for the next Vision Expo East, take a look at many memories captured in New York. OWA Champagne Breakfast Celebrating Women in Leadership The OWA Champagne Breakfast honored four amazing women for their hard work and contributions to the optical industry. You could feel the energy across the room as we celebrated these women and future women to join the leadership force. During this breakfast, Rebecca Giefer accepted the Pleiades Award, Trudi Charest received the Pyxis Award, Reagan Colpitts was presented the Emerging Leader Award, and for only the second time in OWA history, the Lifetime Achievement Award was presented to OWA founding member, Marge Axelrad. There is something to be said about the optical industry’s love running thick during Expo — it’s a feeling attendees say is like seeing friends that you can pick up with where you last left off. Attending this event allows for opening networking doors across the optical industry. If you plan to attend Vision Expo East in the future, this should be on your bucket list of must-do’s . Take a look at the full hi-res gallery of photos from VEE here. Watch The Recorded Champagne Breakfast: OWA Stars, Sips & Scholarships Networking Event The OWA hosted the Annual Cocktail Reception & Networking Event. This gathering is another worth attending for the joy of connecting off the show floor — the event is full of fun and encouragement. Take a look at the full hi-res gallery of photos from VEE here.   Whether you go to catch up with optical friends, learn what is new from a former colleague, or discuss business needs you can partner together on, this is a great place to make it happen. It’s an event to celebrate both members and future OWA members to join a network of like-minded women with a similar goal. All in all, OWA had great attendance at these exciting events and so much positive feedback for how energy-packed each activity was. Well, that’s a wrap, and we hope to see you at the next OWA event!

After an exciting Vision Expo West, we're all back and well-rested. Seeing so many of our friends, sponsors, and members at all of the OWA activities during the show was amazing! Take a look at the full hi-res gallery of photos from VEW here. Connection Series — Gentle Influence: Leadership in the Heart of Change This year's Connection Series luncheon, sponsored by VSP Vision, was a great event! Amanda Shapiro, the featured speaker, shared about new leadership strategies that build strong connections, boost resilience, and spark creativity in fast-changing environments. Attendees learned how to make a positive difference in their organizations and beyond, no matter what their role. This insightful discussion provided helpful hints and practical tools to embrace influence with empathy, mindfulness, and humility. Watch the recording of the Connection Series event: Take a look at the full hi-res gallery of photos from VEW here. BID$ & BEVS Networking Event: At the BID$ and BEVS Networking Event, attendees enjoyed hors d'oeuvres and cocktails while networking with friends! Highlights were again the fantastic items donated by OWA's sponsor companies for the annual online auction and in-person raffle. All proceeds go to Professional Development Programs. EyeMed Vision Care sponsored the evening's refreshments. Take a look at the full hi-res gallery of photos from VEW here.

The Optical Women's Association kicked off Vision Expo East with our signature Champagne Breakfast , sponsored by EssilorLuxottica. While the venue was different, the atmosphere remained elegant and lively, filled with industry professionals, visionaries, and leaders. It was a truly special morning as we came together to celebrate our esteemed Pleiades, Pyxis, and Emerging Award honorees. - Dr. Lorie Lippiatt This year's OWA Champagne Breakfast in Orlando was a truly inspiring event, bringing together a dynamic group of industry leaders and professionals to celebrate and uplift Megan Molony, Lori Archer, and Kayla Ashlee. The morning was filled with meaningful connections, engaging conversations, and a shared passion for growth and mentorship. The ambiance of the room was light and filled with gorgeous yet soft OWA color tones.  Each table was delicately decorated with stunning flower arrangements and provided a gift to each attendee from the OWA. The delightful breakfast accompanied by bubbly champagne, setting the perfect tone for an empowering experience to celebrate these female leaders. -Talia Bruno The place changed, but the OWA heart remains the same! The same excitement, the same love — as we come together at the Champagne Breakfast to celebrate the shining Stars of our industry and one another! - Dr. Beverly Bianes While the number of conferees may have been down this year, the women of the OWA used the opportunity to connect more deeply than ever before. After having attended an Unplugged retreat, the OWA Champagne Breakfast is a homecoming where I get to see my OWA sisters and we appointed Megan Molony, Lori Archer, and Kayla Ashlee as our court. But make no mistake, this is no high school popularity contest, this is the brightest minds in the industry gathering to point at what we admire and say “Yes! more of that” from them, but also from you. - Cira Collins Each of the incredible women honored at the Champagne Breakfast is not only a leader but a visionary, shaping the future of our industry with their passion, creativity and innovation. When we lift each other up, we create a stronger, more inclusive industry for the next generation of leaders. -Reagan Colpitts Take a look at the full hi-res gallery of photos from VEE 2025 here. Watch The Recorded Champagne Breakfast: The Stars, Sips, and Scholarships networking event , sponsored by EyeMed, was a resounding success. With a packed room, the atmosphere was filled with energy as attendees engaged in lively conversations, fostering networking, fellowship, and lasting friendships. I am truly grateful for all of our sponsors, Individual Contributors, members, and friends, who continue to support the OWA and it’s mission of promoting the leadership role of women in the Optical Industry.  - Dr. Lorie Lippiatt Take a look at the full hi-res gallery of photos from VEE 2025 here.   My personal highlight from Vision Expo East was the OWA Stars, Sips, and Scholarships event. I had the opportunity to introduce one of the OWA’s newest members (Dezaren Bosstick) to Dr. Lorie Lippiatt during this event. The special thing about this introduction, is that Dez’s mom Claudia is the inspiration behind “Her Story.” To witness the conversation between our OWA president and a member who has never experienced camaraderie at this magnitude brought me to tears. It was magical, uplifting, and made me so proud to be part of this organization. - Mikki Collins VEE is for business and we all are busy with the show. The OWA events give me an opportunity to give hugs and connect in person, with so many ladies I have met on Zoom during Fireside Chats. The events fill my heart with joy spending time with my sisters of the OWA. -Kathy Cruz Thank you to all who attended OWA events at Vision Expo East — we will see you in Las Vegas in September!

With longer days and warmer weather just around the corner, it's the perfect time to gear up for the season—and nothing says spring like a stylish pair of sunglasses. With festival season in the air and, a chic pair of sunglasses are the essential accessory. Whether dancing the day away at Coachella, exploring local art at a street fair, or relaxing poolside, fashionable eye protection is a must. While sporty-casual and neutral colors dominated in 2024, this year’s styles run parallel to the Chinese calendar. 2025 is The Year of the Snake; characterized by strategy, charm and intuition, we’re seeing consistent themes in this year’s eyewear trends — including: Smart Glasses Technology is making its way into eyewear with the rise of smart glasses. Brands like Nuance Audio , and Ray-Ban Meta  are leading the way. With features like enhanced hearing, augmented reality, voice commands, and seamless smartphone integration, keeping up with the Jetson’s is no longer a fantasy. Innovative Eyewear Retainers Newly introduced, the Altachè Eyewear Clip  nests discreetly in on the inner temple of the frame, allowing you to clip your glasses to a shirt collar, pocket or bag — for hands-free convenience wherever you go. Retro Revival Classic styles are making a comeback! As designers draw inspiration from past trends to create fresh interpretations, visual appeal is enhanced by the fusion of vintage aesthetics with modern functionality. Aviators, cat-eye frames, and other timeless designs are being reimagined in all the right ways—with vintage charm and contemporary fashion. Bold and Colorful Frames Bold is the new brown. 2025 is all about vibrant, colorful statement frames. Think bright reds, electric blues, and playful yellows! This trend reflects a growing appreciation for individuality in fashion, where distinctive eyewear becomes an essential element of personal branding. Sustainable Materials With a growing emphasis on sustainability, eyewear brands are turning to eco-friendly materials like recycled plastics , repurposed goods , and plant-based resins . Sustainably sourced eyewear  not only reduces impacts on the environment but also add a unique aesthetic to frame designs. As we step into a new season filled with opportunities for outdoor fun and adventure, let your eyewear be your functional and fashionable companion. Embrace the days ahead with confidence and style because, well, your future’s so bright you ought to wear a fabulous pair of sunglasses! Written by Haley Evans

Years ago, we were introduced to the phrase "a pebble in your shoe” as being a catalyst for change. The concept was explored in the context of continuous improvement related to operations, however, we've since recognized that it connects so many aspects of our personal and professional lives. Because it is so small—initially immaterial—we tolerate, ignore or even push past small irritants until they accumulate or there is a tipping point to seek relief.   During a recent family bucket-list trip to South America, I had the good fortune of trekking along significant Inca trails and ascending on some historic sites. This euphemism became real and illuminating in so many ways.   Following a rainstorm, we hiked and climbed, mindfully considering my clumsy toes. With each step, I walked with purpose, knowing my family was several paces ahead and the trail was slippery.  My eyes stayed fixated on ensuring the next step was grounded, so that, bit by bit, I could narrow the gap. Secure as I paused, I took a moment instinctively to look up and recognized that my purposeful steps were obscuring me from focusing on the larger view — right above and ahead were the magnificent Andes mountains. Covering the skyscape, I nearly missed the splendor while focused on my footing.     Ironically, as I took a moment to catch my breath, I realized I collected several small stones in my boot. I called our group together and snagged a quick respite so everyone could benefit from the landscape. Releasing the temporary discomfort, I re-energized and started back on the path with renewed focus.   I share this personal experience because frequently, as we evaluate our business relationships and our personal ambitions, we toss aside or minimize small things that create discomfort, until they are considered significant enough, or the timing is “just right.” Unfortunately, that can lead to missed opportunities.  It is exactly in these moments that we can make subtle changes, take necessary breaks, correct rather than tolerate or communicate with others to bring about improvement. When we choose to simply endure, we miss the larger mission to remedy the root cause and change our trajectory.   When I have the opportunity to coach and mentor individuals, as well as offer perspective to industry friends, I'm struck by the things that they allow to perpetuate.  The way that we are treated, the environment where we operate, the leadership approach, the guidance given, the tools provided, the support incorporated… these all sum up to what it feels like in a business environment. How we intentionally behave or unintentionally treat one another is a key part of culture. While I am a true proponent of planting roots and growing a career, it’s important to determine if there is an opportunity to use your input to bring about improvement and encouragement to create impact. Perhaps for yourself, and often when speaking with candidates, we hear that many are seeking growth, which can look like many things.  Frequently, it is the code word for change; change in responsibilities, change in workplace dynamics, change in their future potential.     Doing what scares you or what seems unnatural can be terrifying, but along with the theme of bringing on purposeful change, we sometimes need to explore outside our comfort zone in order to determine if something remarkable exists.  Suffering without action could mean missing out on a great path for satisfaction.   During this trip, I had the chance to go below sea level, riding a Jeep wildly through the desert. It was an exhilarating, terrifying and one-of-a-kind experience. How do we tell ourselves to be courageous and entertain unexpected challenges if we always play it safe and stay in our professional box? Where might there be opportunities to raise your hand and participate? To learn something new through hands-on skill building, via a podcast or books, to try out a new language and/or role-play to take on a new dialogue? Are there times that we question if behaviors or actions align with our values? Staying on the straight and narrow certainly gives a sense of comfort and reinforces that if we have the same inputs, we likely will yield the same outputs.  However, what if we dream of something more meaningful and impactful?   It would be unwise to expect that doing the exact same thing is going to offer a new result. With that in mind, I suggest the following as a pathway to challenging your beliefs and your potential: Identify accountability partners or advocates who are happily invested in helping you to explore beyond what you know today. Have them help you crystallize what may be a bigger dream for your future. Investigate opportunities to use technology, tools, data and educational resources to expand your current understanding and challenge you. Get into the habit of daring yourself to do uncomfortable things regularly. Eat something unusual. Try a new exercise. Switch up your weekend routine. Create a visual for where you are looking to go. Some ideas may include: create a vision board, identify a resonating quote to display, use a positive password as a regular reminder, or select a coveted reward when milestones are achieved. Incremental change takes time and patience. Sometimes we go backwards before we have the opportunity to move forward.   Personal challenge questions to loosen the pebble in your penny-loafer, sneaker or stiletto: What have you boldly decided to achieve that has yet to be realized? Are there others who have gone through these uncharted waters before that could lend a hand? Have you yielded a sense of complacency that is leaving you less than satisfied? What small issues surround you, which could be reasonably remedied before losing hope or abandoning patience?   Reflecting on the metaphor, we all have the opportunity to make the step-by-step climb as remarkable as possible by taking the necessary break to communicate, practicing self-care, and remembering to look to the horizon for the stunning view that occurs along the path.   Written by Jennifer Trakhtenberg

For most of my life, I thought everyone operated the way I did—struggling to meet deadlines despite working non-stop, hyper-focusing on projects while completely forgetting to eat, and needing a symphony of background noise just to function. Turns out, that wasn’t 'just how brains work'—it was ADHD. And, getting diagnosed as an adult felt like unlocking a cheat code for understanding myself. The Relief Of Diagnosis Finding out I had ADHD wasn’t upsetting—it was liberating. Instead of blaming myself for my struggles, I realized my brain just functions differently. Suddenly, my life made sense: the half-finished notebooks, the bursts of creative genius followed by days of burnout, and my lifelong love-hate relationship with calendars. More importantly, it meant I could stop trying to fit into a neurotypical mold and start working with  my brain instead of against it. How ADHD Impacted My Career Before my diagnosis, I was either the most productive person in the room—knocking out projects in record time—or I was drowning in procrastination. I avoided emails like they were venomous snakes and thrived in high-stimulation environments but crashed hard when routine tasks took over. After my diagnosis, I stopped feeling guilty for struggling with certain aspects of work and started finding solutions tailored to my ADHD brain. I embraced structured flexibility, reworked my workflow, and learned that sometimes, the best productivity hack is simply taking a break. Thriving With ADHD In The Workplace If you’ve been diagnosed with ADHD as an adult and you’re wondering how to navigate the professional world, here are a few strategies that worked for me: Harness Hyperfocus Instead of fighting my hyperfocus, I structure my workload to take advantage of it. When I feel that deep-dive energy kick in, I lean into it—batching similar tasks together and setting aside distraction-free time for creative work. Externalize Everything My brain is not always the best storage device. To enhance my reliability, I use task management apps, Siri-reminders, shared calendars (even have one on my fridge!), sticky notes, and ‘appointments’ to keep myself on track. If it’s not written down, it doesn’t exist. Once I stopped fighting the guilt of I should just be able to remember  and leaned into using tools that would guarantee I did, I felt a wave of relief. Body Doubling The simple act of working alongside someone—whether virtually or in-person—can keep me accountable. Sometimes, even just having a friend on Zoom while we both work in silence does wonders for my focus. This isn’t always possible, but if the option is there and it works, give it a go! Set Fake Deadlines If a project is due Friday, I set a Wednesday deadline. I even go as far as scheduling time with myself to force myself into action before the last-minute panic sets in. Worst case, I have extra time to double check and review my work before turning it in. *wink* Embrace The Right Kind Of Chaos I thrive in fast-paced, dynamic environments, so when my work feels stagnant, I mix things up. I switch-up tasks, take meetings while on a walk, or work from a different location to keep my brain engaged. Sometimes a quick break to walk the dog, water the plants, or grab a brain-healthy snack is a great way to reset. Be Open About It When appropriate, I communicate my ADHD to managers and colleagues. I don’t treat it as an excuse but as a way to explain how I work best. More often than not, people are understanding and even willing to accommodate things like flexible deadlines or alternative workflows. Forgive Yourself Some days, my brain just won’t cooperate, and that’s okay. Instead of beating myself up, I take a break, reset, and try again. Productivity isn’t about perfection. It’s about progress. The Takeaway Getting diagnosed with ADHD as an adult isn’t just about putting a label on things—it’s about giving yourself the tools and understanding to thrive. Instead of forcing myself to work despite my ADHD, I’ve learned to work with it. And honestly? That’s been a game-changer. If you’re new to the 'Oh, That Makes Sense' Club, welcome! Your brain might work differently, but that doesn’t mean you can’t succeed. It simply means you need to play by your own rules— and maybe keep a few extra sticky notes handy. Written by: Anonymous

Opticianry, with its intimate nature and many diverse roles, is teaming with uplifting stories that have touched our optical souls. These experiences are what keep us measuring pd’s, solving non-adapts and perfecting our lens design recommendations. So pull up a chair, pour a cup of tea, and allow us to share our experiences that meant the most. I have been very fortunate in my 45 years as an optician to have so many different and exciting roles, those of dispenser, optical manager, marketing manager, sales representative, frame company COO, industry consultant  and lastly teacher.   There have been a multitude of wonderful experiences in every role but  when pressed, I think the most memorable occurred in what is now my favorite role, that of teacher.  I am an adjunct instructor at the Franklin Cummings Technical Institute’s Opticianry Program in Boston, where I teach Optical Business.  We are an inner city school, with a very diverse student population, some are new high school graduates, some are second career, many are English second language, and some are even new to the United States. Several years ago I had a student who had recently immigrated from Central America. When he arrived in the United States, he spoke no English at all, but then worked very hard to become language proficient. He told me that  before  he had enrolled in our program, he had been cleaning a five story building, every day, all by himself. He came to the realization that if he didn’t change something in his life  he would be cleaning that same building for minimum wage for years and maybe forever.  Our program at FCTech is designed so students can attend classes AND work, which is important because most are supporting themselves. This young man would arrive to class at 8 in the morning, attend classes and study until 6pm and then he would go directly to his job as a waiter, which ended often at 2am, sleep for 3-4 hours and then the next day, start it all over again. He did this every day for two years. He often struggled to stay awake in class but always did his work and he excelled in the program. We spent a lot of time discussing this hardship and sacrifice, but he was determined.   Three months  before graduating and obtaining his professional license, he had in hand 10 job offers, all excellent and each more competitive than the other. He chose very carefully and has gone on to have an amazing career as a licensed professional optician in Boston. My most memorable experience as an optician came when a couple of years later, I had the pleasure of seeing him at an educational conference. He pulled me aside and proudly announced that he had  just purchased the very first home for his family.  Sometimes what impacts us most as opticians is not just what we do ,  but what we become: ) -Dibby Bartlett, LDO, ABOC, NCLEC Dibby Tells Her Story: One of my most memorable experiences as an optician was with a man who came in because his glasses weren’t working for him, but he had missed the recheck window. Instead of turning him away, I took the time to reassess his prescription, examine his old pair, and make small adjustments before reordering his glasses. When he returned, I was there again. The moment he put them on, he choked up and started crying. That was the day I truly understood our impact as opticians. Moments like that happen every day — seeing someone light up with their first pair of glasses, helping a patient find a frame they never would have considered but instantly love, fixing a mangled pair that means the world to its owner, or even finding the right tiny screw for duct-taped temples. We listen, we put smiles on faces, we educate. But that day, it wasn’t just about fixing glasses - it was about restoring trust, confidence, and quality of life. Beyond technical skills, being an optician is about heart, patience, and the willingness to make someone’s day better. That’s why I do what I do, and it’s a feeling I never want to lose. -Judy Quinones, LDO, ABO-AC, NCLEC I have so many memorable moments being an Optician like the first time a child puts on +4.00 D lenses and can really see or helping a first time presbyope learn how to use their progressive glasses but the most memorable moment was when I was presented with my Optician's license and I saw the pride on my father's face. My father was an Optician who started in the business at 16 years old and opened his own optical store in his 20's.  He really wanted one of his 5 kids to follow in his footsteps and that was me.  Being an Optician opened so many doors for me in my multiple careers and I continue to keep my license to this day, 39 years later. -Trudi Charest, RO Our profession offers countless memorable patient encounters. From witnessing the joy of a toddler achieving clear vision for the first time, to restoring near vision for emerging presbyopes, the impact of opticianry is profound. However, one experience from a volunteer vision mission in rural Mexico stands out. During the mission, I encountered a centenarian patient who had never worn glasses. The examination revealed a significant presbyopic correction. Utilizing a repurposed frame and approximating his required add power, we were able to provide him with his first pair of reading glasses. His immediate response was honestly remarkable; the patient's face lit up with a broad smile as he experienced clear near vision for the first time in his life. The sheer gratitude conveyed through his expression and subsequent embrace underscored the profound difference we can make. Not just these memorable moments but what we see and do daily. These experiences reinforced my commitment to the optician's role in improving quality of life through vision care.   -Donna Schaub, LDO, ABOC, NCLEC One of my most unforgettable moments as an optician happened early in my career in Saratoga Springs, NY, when a pediatric patient came in on a Friday afternoon with a broken frame. Having no replacement available and my mentor already gone, I had to figure out a solution on my own. After some searching and improvising, I was able to create a temporary fix, much to the relief of the patient and his mom. This experience taught me the true value of being resourceful and staying calm under pressure, reminding me why being an optician is so rewarding—helping people see better and feel better, no matter the challenge. -Amanda Parizo, LDO, ABOC When I was working as an Optician with a team of Ophthalmologists, I learned about some of their personal interest in mission work.  Even though I was an optician, I was invited to bring my public health background, Spanish skills and opticianry skills to Peru. My doctors asked me to learn how to measure Ks and do A Scans. I leveraged my teammates from our large practice and learned the needed skills. I was ready to go do the biometry readings for my doctors so they could perform cataract surgeries in the Cusco River valley. Despite having asked, checked and double checked, when we arrived, the promised A Scan equipment was not to be found. My role had evaporated. I was with a team of nurses, nurse anesthetists, doctors and surgery techs.  No one was there for glasses; I didn’t even bring a screwdriver so I could help folks in the waiting room. Luckily my optical vocabulary and Spanish proved super useful. I was able to scribe for my doctors, organize their surgery schedules and help translate for patients and team members alike. I got to be in the room for the initial exam, greet the patient on surgery day and help nurses communicate what they were doing, being in the OR and witness ex-capsular cataract extractions, be in the recovery room and be in the room the next day when the patch came off! One of our doctors also did strabismus surgeries. Olga had been shunned for years as a result of her strabismus. When I got to be with her from beginning to end and be with her when she saw herself for the first time with straight eyes, there wasn’t a dry eye in the room. I had never loved being an optician more than that precise moment when she threw her arms around me. I hadn’t held a scalpel, but my role, despite the hard pivot, had let me connect more deeply with every patient we served. I love the connections with the Olgas as well as every patient whose glasses I have fit, built, adjusted, troubleshooted or repaired.  People make this career so rewarding! -Cira Collins, ABOM, NCLEC, MPH When reflecting back on my clinical work, I would say that my most impactful moment of patient care is not just one moment, it's a countless number of them — all of which can be channeled into one definition: the role of an optician. Being afforded the ability to help those in need, with not just anything — their sight — is a privilege that no optician takes for granted. Some impactful examples where I, as an optician, was able to provide exceptional patient care include: adjusting a patients frame to not land on a scar from recent brain surgery, connecting a low income patient with four diopters of cylinder with an organization that provides free glasses, taking the time to make sure that a patient gets their countless number of questions answered, providing school nurses with better tools for children's vision screenings, finding a frame on the board that the patients lenses will temporarily fit into because theirs broke, ordering the best frame, lens, material and treatment combination for that patients needs, and sometimes it can even be as simple as replacing a screw in a barrel. Opticians hold a unique arsenal of skills, which parlays to an exceptionally rewarding career. -Carissa Dunphy, ABOC One of my most memorable experiences as an optician came a few years ago when I had the privilege of working with a non-profit organization dedicated to providing free eye exams and eyeglasses to children in underserved communities. Every week, my team and I would take our mobile clinic to various school sites, and it was incredible to see the excitement and nervousness in the children who were having their first eye exams. Many of them were in desperate need of glasses, and witnessing their reactions when they finally put on their new eyewear for the first time was truly heartwarming. I remember one particular little girl (who ended up being a high myope) put on her new glasses for the first time and gasped as she looked around the room, seeing everything clearly for the first time! Her joy was contagious, and it reminded me why I love what I do. It wasn't just about the exams or the eyewear; it was about transforming lives and opening up a world of possibilities for these kids. Those moments reaffirmed my commitment to this field and highlighted the impact we can have as opticians. It’s experiences like these that fuel my passion, they reinforce the importance of our work and the difference we make in our communities! -Monica Wilburn, LDO, ABO-AC, NCLEC I have so many experiences from my time in the practice that have stuck with me. From supporting our local community with education about the importance of eye health, to putting glasses on children and watching them truly see for the first time, to literally saving lives in the doctor's chair. That last case is probably the most memorable for me. Two times in my career while working in the practice, myself and my doctor identified serious health risks for a patient that literally saved their life. The most memorable for me was with a young female patient that was a new mom. She came in for a routine eye exam after having her baby three months prior. She noticed some vision changes, which is common both during and after pregnancy, and wanted to be evaluated. As I clicked the shutter while taking her retinal images, I immediately noticed a reasonably sized growth in the back of her eye. She of course, as many patients do, asked if everything looked ok, to which I stated, "the Doctor will go over your images with you" with a smile on my face. Truthfully, as she left me in pre-test, my heart sank a little. Here was this new mom, full of excitement of the new life she created and all the years ahead of them, not knowing that she had a tumor in the back of her head. Our Doctor, being super detail oriented and proactive, immediately scheduled her with an Ophthalmologist and requested she follow up with her primary care physician. Thankfully, after further testing, it was established that the tumor was benign; a huge sigh of relief for all of us. Explaining the importance of retinal images and convincing her to do screening images that day, may have saved her life if it was in fact a cancerous tumor. Without those images, she wouldn't have known what she couldn't see. This was a pivotal moment in my career, as it made me truly understand that we as opticians are more than just individuals that sell glasses - we bring education, support and hope to our patients. -Katie Lauver, ABOC My most memorable experience as an optician was in an office where most of us were cross trained. The ideal situation had the same optician pre-testing the patient, handing off to the doc, picking up from the doc and choosing eyewear. There was an 8 year old little girl whose family were all beloved longtime patients. I had the highest numbers in patients accepting the $49 Optos imaging during their exam and this little girl was no exception. After letting the mom and little girl know that the doctor would be right in to complete their exam, I pulled up the images in the doctor's office before he went in as the optic nerve looked odd compared to the images from the year before. After an emergency referral we found out that the little girl had a brain tumor the size of a softball. Thankfully the tumor was effectively shrunk and operated on. We saw that little girl for many happy visits after. But the moment that will stick with me most is when the mother came back into the office after the diagnosis. She was so grateful to the doctor for identifying the abnormality. Then she went out of her way and came to me. The mother was so grateful and was so thankful that I so confidently recommended the retinal image as a possible lifesaver if it does catch anything. Her genuine gratitude was a moment I will never forget. A great reminder that what we do really does have a massive purpose and value for our patients. We should be very proud of what we do. - Kayla Ashlee, ABOC Being part of the OWA supports our commitment to elevating our profession of opticianry and take full advantage of the opportunities before us.   If you’re a member of the Optical Women’s Association and know an optician who could benefit from our community, please share this article.   If you are not a member of the OWA, join us , won’t you? Written by: Dibby Bartlett

Technology is constantly advancing and, as eye care professionals, it is important to not only keep up with but also to embrace the relevant technological developments and products. This article is just a brief overview of some of the new trends in technologies that are relevant to eye care professionals. AI Lens Technologies Artificial intelligence has become a major advantage for lens manufacturing; Due to advanced computer algorithms and integrations, it is now possible to produce a variety of versatile lenses at a lower cost. Lenses that are created via artificial intelligence are here, and there are many options, some being... Vision Rx Lab has introduced an AI lens, called Nova Ai, a new lens that utilizes artificial intelligence (AI) to create an advanced Binocular Balancing System that minimizes blur on either side of the corridor. The lens was premiered in Dubai at VisionPlus Expo 2022. This high-end progressive lens is designed to minimize blur and widen the corridor for optimized natural vision via a combination of three branded technologies; Maxi View Technology, Bespoke Visual Fields, and Ocular Dynamics. Meanwhile, Digital Profile technology enables optimal positioning for hand-held devices like cell phones and tablets. Essilor has also recently released the AI Varilux XR Series lens, which is the first-ever “eye-responsive” progressive lens. The Varilux XR combines three new technologies; nanoptix, XTEND, and XR-MOTION to deliver a lens that accommodates a much greater range of needs than a traditional progressive lens.  Nanoptix absorbs distortions and reduces the “swim effect” seen with many other types of progressives.  XTEND improves sharpness at multiple targets and helps improve clarity for objects in motion.  Meanwhile, XR-MOTION optimizes binocular vision at the near and minimizes spherical and cylindrical power disparities. The combination of these new technologies promises to deliver a far better lens and optimize the visual experience of progressive wearers. The Optical Metaverse Built by eye care professionals for eye care professionals, The Optical Metaverse offers a way into the future of technology, communication, healthcare, and commerce. Powered by The Omniverse City, this metaverse has plenty of intractability options and amazing graphics. The Optical Metaverse offers tours and has a strong team to help new users become acclimated to the environment. Eye care professionals and retailers alike are slowly embracing the malleable space and utilizing the technology to achieve their goals. There are plenty of spaces to explore including an expo, virtual stores, meeting rooms, and even a museum. While The Optical Metaverse does host special events throughout the year, curious users can visit the space at any time. AI Scribes Coming to Healthcare Several technology companies have offered AI scribes for healthcare professionals. Those who have worked with a scribe in the past can understand the value of not having to worry about writing things down during a patient visit. Companies like Simbo AI and Deep Scribe are committed to perfecting an AI-drive voice-to-text scribe that allows for recording relevant medical information. Unfortunately, the technology isn’t perfect yet. One drawback is the inability of AI to recognize non-work vocal expressions like “uh-huh” or “uh-uh.” Still, AI scribes offer a lot of potential and, possible savings, for eye care professionals. VR and AR in Eye Care Virtual reality (VR) and augmented reality (AR) have both quietly permeated the world of vision. First, a few quick definitions because AR and VR are often confusing terms. AR refers to a reality that is changed; A great example here is Pokémon Go, which allows you to enable AR mode to catch Pokémon in your living room. VR, on the other hand, transports you to a brand new place that is different from your physical space. AR is already being utilized in various ways including virtual try-on, where users can see an image of themselves in a potential frame, and low vision headsets, which allow individuals with low vision to see their surroundings by circumventing the areas that are damaged by ocular disease. Meanwhile, virtual reality has made head-set-based activities such as visiting VR metaverse spaces and playing VR games increasingly popular with the general public. While not everyone is using a headset at the moment, these are slowly growing in popularity, and, since sight is one of the primary ways to engage within a virtual space, VR-compatible glasses, or VR glasses that can incorporate a prescription aren’t far behind. But what about other potential headset effects? We simply don’t know how headsets will affect vision simply because the technology is brand new. However, if we treat headsets as just screens that are closer to the ocular surface, there are a few potential effects that can occur. For instance, we’ve seen myopia and dry eye both increase with longer screen time use. Smart Glasses Along with AR and VR, Smart Glasses are also slowly growing in both technological offerings and popularity. The most popular, and affordable, smart glasses, offer Bluetooth connection, speaker, and headphones capability to allow users to listen to music and talk on the phone without the use of a speaker or headphones. Meanwhile, there are other companies that are looking to add AR and VR capabilities to smart glasses to replace bulky headsets. Contact Lens Technology Advancements While we are still waiting for AR and VR contacts, there have been some great new lenses launched that offer blue light protection and better tolerance for dry eye patients. There is even a contact lens that can help patients monitor their glucose levels. Social Media and Global Communications Potential This one isn’t entirely new; However, it is worth a mention because of how powerful it can be. Social media and other communications platforms have allowed eye care professionals from all over the world to communicate, meet, and share ideas like never before. Optical, optometry and ophthalmology virtual events now include participants from all over the United States and from other countries in the world. In the past, communications may have hinged on email and phone calls, but now, vision and eye care professionals can sit down in a virtual “face-to-face” with colleagues from all over the world- it’s just a matter of synchronizing the time zones! Telemedicine Telemedicine has long been a topic of debate in eyecare and healthcare alike. While some feel that telemedicine simply cannot measure up to in-person care, others are embracing the option that would allow a form of care for patients who lack access or who simply would not seek care in person. Love it or hate it, telemedicine is here to stay, with companies like 20/20 Now actively recruiting eye care providers who are willing to do examinations from the comfort of their own home. Other companies such as 1-800-Contacts, are also happily advertising virtual eye exams. And, since patients are getting their eye exams at home, remote frame styling, optical, and ophthalmic technician jobs are also slowly gaining popularity. 3-D Printing From optical devices to custom-made frames, 3-D printing technology has slowly been gaining ground. In June 2023, engineers at UC Irvine developed a method for 3-D printing optical grade glass. 3-D printing of smart contact lenses for augmented reality is also a possibility thanks to researchers from the Korea Electrotechnology Research Institute (KERI) and the Ulsan National Institute of Science and Technology (UNIST). While the technology for printing augmented reality contacts is fairly new, we have plenty of movies to give us an idea of what to expect from the high-tech lens — though not many ideas about the potential side effects. Technology is constantly changing and evolving. While this article attempts to cover recent developments, it is entirely possible that even months from now, new technologies will arise that impact optical, optometry, and ophthalmology professionals. Is there anything that this article missed? Leave your feedback in the comments below. Written by Irina Yakubin, OD

As part of my end of day ritual, I scrolled on my phone and saw ad after ad promising quick fixes, overnight weight loss, and rapid financial success. I’ve been around long enough to know that most of these ads overpromise and underdeliver; things don’t actually improve unless you’re putting in some effort. Then I watched my daughter sitting next to me doing her own scrolling and I realized my kids don’t have enough experience to recognize when an ad is overpromising or misleading. In their world, there is a strong emphasis on getting rewards quickly, contributing to their over-reliance on instant gratification. This can be problematic because instant gratification typically comes at the expense of long-term goals and well-being. I want my children to be healthy, happy, kind, and successful; whatever that means to them in the long run. For that to happen, they need to know that it takes effort to get what you want and need out of life. Effort, however, doesn’t have to be overwhelming. Fortunately, I can use some of my professional training to help jump start making positive change. I work in process optimization and I’m a big believer in the concept of continuous improvement. One of the philosophies I follow is called Kaizen. Kaizen is a Japanese practice that was introduced by American businessman W. Edwards Deming after World War II. It emphasizes the idea that small, incremental changes can lead to significant improvements over time; even if it’s just one percent every day. Break it Down How does Kaizen work? In the 1940’s, the US needed new armament factories to fight World War II, but they didn’t have the budget to build those new factories. They came up with the idea to make small, continuous improvements to existing factories and retrofit the plants to make what they needed. There wasn’t enough time for big changes so supervisors were asked to look for hundreds of small improvements that aligned with what the government wanted. After the war, the US helped Japan rebuild their economy and introduced this idea of small improvements. Japanese businesses translated and adopted this concept with the help of Professor Kaoru Ishikawa and called it Kaizen. They improved upon the idea so well that soon companies, like Toyota, overtook American businesses in performance. Kaizen is a major component of my job and while it is generally talked about in business concepts, it can be applied to how we approach our personal life as well. Kaizen refers to continuous changes in three major forms called muda (waste), muri (overburdening work), and mura (inconsistency of work). Looking at these three forms is a step-by-step guide to starting your own journey to self-improvement. 1.      Muda — Waste Muda is the concept of waste. It’s finding time or energy that spend on non-value add things, like overproduction or waiting, and either eliminating them or replacing them with something value-add. For example, I would like to take my daughter to Italy for her 16th birthday, so we’ve decided to learn Italian. I certainly don’t have the time to enroll in a class, but what I do have is the 15 to 20 minutes of time I sit in the pickup line after school waiting for my kids. Normally I scroll on my phone or listen to music while I wait, however; I was able to identify this as unnecessary time spent and replace it with something productive, like learning a new language. I enrolled in Duolingo, a language learning app, and now I spend anywhere from 10-20 minutes a day playing games and answering questions in Italian. At first, the changes seemed inconsequential. After the first week I only knew how to introduce myself. Gradually, however, I started to notice improvements. At the time of writing this article I have logged into Duolingo for more than fifty days in a row, I know over 270 words, and how to use them in sentences. Learning a new language doesn’t seem as daunting as it did in the beginning. My gradual improvements are all moving me toward my goal, and I didn’t have to sacrifice time I should be spending on other things. I found an area of waste and replaced it with a productive activity. 2.      Muri  — Overburdening Work Muri is a term that translates to unreasonable or overburdening work. Imagine putting too many clothes in the washing machine. You can hear how it shakes and strains to accomplish it’s intended task, and you risk breaking the machine altogether. The same can happen in your personal life. Ask yourself where you are pushing yourself too hard, beyond your capacity. When you give yourself an unsustainable workload it leads to mistakes, burnout, and reduced efficiency. I applied this Kaizen form several years ago and I’ve found it super beneficial. I want to be part of everything and do all the things, so I used to join organizations, volunteer for extra work, and enroll in learning and development courses—all while raising my kids, having a full-time job, and trying to maintain my personal relationships. At the end of the day, I was pushing myself too far and completing these tasks while experiencing burnout. Once I took the time to evaluate what was critical and what was just extra, I was able to create a manageable schedule.  Was I sad to stop doing some of those things? Yes, of course! I wanted to do them for a reason. Conversely, I also recognized that I wasn’t giving 100% in any of those situations because I was overburdening myself. You can’t do everything all at once, so what you do end up doing should be the important things. 3.      Mura  — Inconsistency of Work The third Kaizen form is mura and it refers to lack of evenness and uniformity; an inconsistency in how things are done. As a mom I know that providing my kids with a schedule builds habits and helps them do the things they need to do. It doesn’t feel as overwhelming to complete their tasks because they are prepared to do them. The same goes for me as an adult. When I don’t have a plan, or a schedule, or an idea of what needs to get done, I end up spending more time and energy on getting whatever it is done. All that mental power is a form of muda (waste) that I could be replacing with something more productive if I had a plan for consistency. I apply this to my life every Friday evening when I grocery shop. I have a varied weekend schedule, but I know that I can find one hour every Friday to look at my calendar and put together a menu for the following week. I then order my groceries online for delivery at a time when I’m available. It’s not just about meal planning either; looking at my schedule and grocery shopping is dedicated time that reminds me of what I need to be prepared for the following week. If I don’t consider my schedule, I run the risk of overburdening myself and trying to get everything done when I have a free moment or am unprepared for a change in routine. Normalizing finding consistency has allowed me to take a breath and know that I can be prepared. Slow and Steady Each of us has had a moment where we look at our life and wish things were different or better. We have an end state in mind, but it seems overwhelming once we think about the changes we need to make to get there. So, instead of trying to make radical life changes overnight, start small. Think about daily, manageable improvements and focus on getting one percent better each and every day. You won’t find instant gratification, but, in the end, continuous improvement is better than the impossibility of perfection. Written by: Holly Gough   “I am forever learning and changing.” -W. Edwards Deming

The OWA held its first-ever Town Hall Meeting on Wednesday, September 20! It was an opportunity to meet and speak directly to OWA board members, hear more about the OWA’s activities and initiatives, and greet fellow members. Over 75 attendees discovered how impactful the OWA’s committees are and learned how to get more involved. The OWA brings together a wonderful community of women in the optical industry that is supported and encouraged by our members and sponsors. We want to make sure we continue to do our best to fulfill our mission of connecting, leading, and inspiring. We enjoyed seeing everyone at this inaugural event! Watch The Recording Of The Town Hall Or Read About It Below Who is the OWA? Founded in 1997, the OWA is made up of 1000 women across the optical industry in all aspects of responsibilities – from sales and marketing to dedicated service professionals. Our organization is supported by sponsors and individual contributors who believe in the mission and people behind the organization. Updates From Each OWA Committee  Finance Committee The OWA follows best practices for managing and investing earnings and has created a policy for the Optical Women’s Association. They have implemented a conservative investment strategy while also maintaining a reserve fund large enough to cover a full year of operations expenses. Professional Development Fund Committee Individual Contributors fully fund the annual Leadership Scholarship Awards . In 2022, eleven scholarships were awarded – three funded by Individual Contributors and eight provided as a Platinum Sponsorship benefit. The purpose of these scholarships is to support the personal and professional development of each recipient through professional mentorship opportunities. In 2023, we have a record total of 58 sponsors in four different levels of sponsorship: Platinum, Gold, Silver, and Friend. The goal for 2024 is to continue to grow our family of sponsors and add even more value to our list of sponsor benefits. Sponsoring companies have a designated “ambassador” who acts as a liaison to the OWA, making sure all sponsor benefits are taken advantage of and ensuring that fellow employees are aware of everything the OWA has to offer. Membership Committee A large number of members find out about and join the OWA by attending our events, including those at Vision Expo events and regional meet-ups. We welcome and encourage anyone, member or not, to attend our OWA events ! We want to hear from you! Please fill out this short survey  – OWA members AND non-members. Connections and Enrichment Committee Responsible for the OWA Talks podcast, monthly chats that feature esteemed guests who connect, inspire, and lead women in the optical industry. Responsible for the One-Minute Inspirations , a members-only benefit that offers mentoring, encouragement, and support via email, providing quick tips for professional growth and development. Manages the scholarship program , helping recipients best utilize their award. Provides peer support with the Fireside Chats , now offered in different two time slots to better accommodate members in different time zones! Oversees the OWA Reads book discussion group. 2023 is the pilot year for the first OWA Unplugged retreat, coming in October; in 2024 the plan is to expand this program and allow more people to participate, further strengthening the bonds of our members.  Events Committee A new event this year at Vision Expo West is a complimentary headshot station and LinkedIn optimizing guide. This will immediately follow the Vision Monday Most Influential Women in Optical luncheon on Friday, September 29 from 2:30 to 3:30 pm in Venetian Room 3006. Our two upcoming Vision Expo West annual events are the Connections Series luncheon and the Networking Reception, Raffle, and Silent Auction. The first Champagne Breakfast at Vision Expo East was held in 2015, and its continued growth now has us in a beautiful new venue that can accommodate over 400 people! This event highlights our annual award honorees – the Pleiades, Pyxis, and Emerging Leader awards . Digital Marketing Committee Responsible for social media content on Facebook , Instagram , and LinkedIn to tell the OWA story, sharing the events and offerings of the OWA. In the past year, the OWA has doubled our following on social media! Communications and Website Committee Responsible for providing updates to the Optical Women’s Association website . Responsible for the OWA Connects blog, which is sent out each Friday. Blog traffic has increased 305% from 2022 to 2023! Responsible for membership “spotlights”. Membership spotlight features have increased 113% from 2022 to 2023. Nominating Committee This committee is made up of several past presidents of the OWA; their purpose is to constantly seek out members who are active on OWA committees, adding them to a pipeline of talent to draw from for future OWA leadership positions. They look for leaders who represent our membership, our sponsors, and the diversity within the OWA. Leadership begins at a committee level !  Intention Statement OWA: Intentionally Celebrating All Women in Optical Since 1997, the OWA has set the standard in the optical industry by intentionally connecting, inspiring, and leading women in their professional and personal development. With a mindset of inclusion and acceptance, the OWA actively welcomes all women in optical to become members and to take part in the creation of and participation in our resources, events, and programs. We invite members to share their thoughts, opinions, and experiences openly and without criticism or ridicule. We encourage each to excel in her chosen way, and by actively welcoming and celebrating diversity and inclusion, we create space for growth and a richer experience for all. Attendee Q&A How do I join a committee? Any OWA member can opt into committee participation by logging into their OWA profile , select ‘edit my profile’, and check the boxes for the committee you are interested in. A committee chair will reach out to you soon after. (Please note that the committee “boxes” will appear unchecked after you click on them, but an email will have been triggered. Boxes show as “checked” once the member has officially been added to a committee. How do I find out about upcoming OWA events? You can visit the events page on the OWA website. Emails are also sent out to all members. The OWA is at the INDUSTRY events you are! Why can’t men join the OWA? Currently OWA membership is open to women only, as we take pride in being a strong women’s organization; however, we do welcome men at our events and are grateful for their support of the OWA through the Individual Contributor program.   Are board members paid? No, board members are not paid. Members of the board and all committees are volunteers, working hard for the OWA in addition to their regular jobs. These remarkably talented women invest in themselves and have a passion to give back to the industry. Is the OWA a good organization for independent doctors? The OWA acts as an industry liaison for other independents in the industry and provides fantastic networking opportunities for them as well.  How can I engage my company in the OWA? Sponsoring companies have ambassadors who regularly attend group calls with other ambassadors. Ambassadors love to be invited to local events – you can also let them know if you yourself would like to host an event! Closing Connect with board members or committee chairs any time – we’d love to hear from you. Visit the board member or committees pages to find email addresses for each. Helpful Links And Where To Find Us OWA survey Town Hall Presentation Deck Get involved In our committees — OWA members can update their member profiles to express interest in the committees mentioned in the Town Hall recording. Individual Contributors — Men & women who wish to support the mission of OWA can contribute here. Professional Development Fund Sponsors — Learn more about the benefits of OWA sponsorship and connect with the Professional Development Chair. OWA website OWA Connects Blog OWA on LinkedIn | Instagram | Facebook OWA Talks Podcast The OWA is grateful to be a part of your journey!

The Communications and Website Committee is spicing up the OWA Connects blog with a 'Wrong Answers Only' quarterly-series. For this first installment, we asked members of the blog-managing committee for their response to, "What should you tell your eye care provider?" — but you guessed it, wrong answers only! Quick disclaimer: these quotes are in no way intended to provide medical advice, and are strictly for your entertainment! If you have an addition to the list, be sure to comment below! "It’s easy to get my contacts out — I break a marshmallow in half and use to pluck out. I just have to remember not to eat it." -M.A. Giorgio "I open my eyes in the tanning bed." -Lindsay Romah "I follow the 20-20-20 rule… take 20 sips of coffee, every 20 emails I read, look 20 seconds at my phone instead of my work." -Sarah Lee "I spray contact solution in my eyes when they feel dry." -Katie Lauver   "I see pretty well but sometimes it is easier to drive when I squint. That isn’t really an issue…right?" -Jennifer Trakhtenberg "I wear old mascara because it still works good." -Tracey Esser "I don't tell my optometrist the medications I'm taking, because its just an eye exam." -Carissa Dunphy "I usually just throw my glasses into my bag loosely." -Stefani Kim "Skipping eye exams is fine as long as my frames still work for me." -Madalyn Moeller "I eat 1lb of carrots each month to improve my eyesight." -Ayanna Wade "I don’t believe in wearing sunglasses, I prefer looking directly at the sun." -Holly Gough "I use my shirt to clean my glasses. That is okay, right!?" -Courtney Myers "My prescription is fine! I just squint my eyes a little bit and it’s perfectly clear!" -Anonymous “I clean my glasses lenses with alcohol.”  -Kendra Katchko “I swim while wearing my contacts.” -Alyssa Merdler Do you have your own 'wrong answer'? Add it to the list by commenting below!

March is Women’s History Month, and since our organization comprises of women in optics, we wanted to celebrate with you! The theme for International Women’s Day was “Accelerate Action,” so this month, we are highlighting two women who have made meaningful contributions to the medical industry — and they happen to be sisters! These women helped pave the way for us, and their contributions continue to shape our industry.  Elizabeth Blackwell was the first woman to earn a medical degree in the U.S. She graduated from Geneva Medical College in New York in 1849 and went on to further her knowledge in Europe before returning to the United States to create the New York Infirmary for Women and Children in 1857. This institution provided women with much-needed medical care and offered training and employment to make medical careers more accessible for women.  “It is not easy to be a pioneer - but oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.” - Elizabeth Blackwell Today, the Elizabeth Blackwell Medal is awarded yearly to honor women who have made significant contributions in the medical field.  Elizabeth’s sister, Emily Blackwell, helped Elizabeth found the Infirmary for Women and Children. From Emily, we can learn lessons on perseverance and focus. She was rejected from several medical schools, including the one that accepted her sister. After starting her degree, the school she attended in Chicago caved to outside pressures and dismissed her. Undeterred and still motivated to earn her degree, Emily earned her medical degree in Cleveland. Like her sister, she travelled throughout Europe to study further. Once she joined her sister’s foundation, Emily immediately took charge of infirmary management and fundraising, eventually expanding it into social work, in-home health care, and nurse training.  When Elizabeth went to Europe to further her studies, Emily became the dean of the college and continued as a professor of obstetrics. She grew the medical program from the standard at the time of a three-year degree to a 4-year degree — which is still the standard for a doctorate today. During their time at the institution, 384 women earned their medical degrees, with several students transferring to Cornell, which had begun to accept both men and women equally.  These women not only paved the way for themselves but helped countless lives and inspired, mentored, and grew several women into the medical profession. By breaking down barriers, working towards accessibility of care, and creating opportunities for women, these sisters have accelerated action and made their mark in our field.  "It's not who you are, who you are friends, and how popular they are, it's just about how much you get out of each friendship and how much you learn from each one that counts." -Emily Blackwell As a female in the medical industry, I can’t help but feel inspired and grateful to these sisters for paving the way and working to accelerate the path for women. The quote above from Emily Blackwell, reminds me to continue learning, growing, and pushing forward. Who have you learned from, Who inspires you? Make sure to give those women a shoutout this month! Written by:  Nicole Joli Elizabeth Blackwell stamp image via Wikipedia