The OWA held its second Town Hall Meeting on Thursday, September 4! It was an opportunity to meet and hear directly from OWA board members and Committee Chairs, hear more about the OWA’s activities and initiatives, and greet fellow members. Attendees discovered how impactful the OWA’s committees are and learned how to get more involved. The OWA brings together a wonderful community of women in the optical industry that is supported and encouraged by our members and sponsors. We want to make sure we continue to do our best to fulfill our mission of connecting, leading, and inspiring. We enjoyed seeing everyone at the 2025 Town Hall! Watch the Town Hall video to learn more about: About the OWA Founded in 1997   as a nonprofit, the Optical Women's Association is committed to supporting  and promoting the  professional development  of women involved in all facets of the optical industry. We work diligently to create visibility throughout the eye care community in an effort to raise the level of  awareness  of the multifaceted roles  and contributions made by women in our industry. These efforts are supported by the programs offered by our organization,  which include networking events, the annual award programs, our membership  directory, professional optical women's workshops, webinars, and mentoring tools. The OWA's Mission Our mission is to empower  women in the optical industry through networking, education, and peer support.  We strive to create a community  where women can connect and collaborate to achieve their personal and professional goals. The OWA's Values Connect : We connect our members at regional and national events, along with engagement on our volunteer committees. Inspire : We inspire our members by honoring and celebrating some of the most impressive women in the industry. Lead : We promote leadership roles for our members with mentoring connections, insightful webinars, and job opportunities. Accomplishments Over the Past Two Years Fully updated our bylaws to reflect our current structure and operations. Completely overhauled our website—migrating to a new platform to better serve our members. Reorganized our committee structure, creating clear leadership roles including Chairs, Vice Chairs, Associate Chairs, and sub-committees to increase engagement and effectiveness. Rebranded two committees and launched an entirely new one—the International Expansion Committee. Hosted the first two OWA Unplugged Retreats,  providing unique spaces for connection and renewal. And we successfully obtained  registered trademark status for the OWA  in the United States, United Kingdom, and just a few weeks ago, European Union, which encompasses 27 countries! Updates From Each OWA Committee: Sponsor Relations Committee Membership & Welcome Committee Connections and Enrichment Committee Events Committee Digital Marketing Committee Communications and Website Committee International Expansion Committee Nominating Committee Q&A Addressed: How do I get more involved with OWA? How do I get more involved in OWA events? Tell me more about the OWA Unplugged retreat and how I sign up If I don't travel to events, how can I connect with OWA members? How can people participate in virtual OWA things? How can I get nominated for OWA leadership? Watch the 2025 OWA Town Hall here: Closing Connect with board members or committee chairs any time – we’d love to hear from you. Visit the board member or committees pages to find email addresses for each. Helpful Links And Where To Find Us Get involved In our committees — OWA members, update your member profile to express interest in the committees mentioned in the Town Hall recording. Individual Contributors Sponsorship Information OWA Connects Blog OWA on LinkedIn | Instagram | Facebook OWA Talks Podcast The OWA is grateful to be a part of your journey!

Founded in 1997, the OWA has years of content from our members! If you haven't logged in recently, here's a preview of what you're missing! One Minute Inspirations Member only content, must be logged in to read 5 Strategies for Being Productive Instead of Just Busy   Written by member Lorie Lippiatt, OD, July 9, 2012 Are you busy? Are you crazy busy? Sure you are! If you're like most of us, we are in and out of the office, on and off airplanes, in and out of hotel rooms, and just plain 'BUSY'! In the meantime, we are organizing the house, managing menus, and often multi-tasking twenty other 'things'. Read more The Gift of a Compliment   Written by member Karen A. Michaelson, ABOC, July 15, 2015 Just like our cars, we set our cruise control daily and simply motor on. We go about our usual routine to ensure our days go as seamlessly as possible. Do you have days where there is not one extra moment to do one extra thing? Read more It's More Than Just a Hashtag...  Written by member Deb Bulken, August 1, 2018 This past week, several of our OWA Members were reflecting on the inspiring speech given by Holly Rush at the Champagne Breakfast. I hope you were fortunate enough to be there and hear her message live, as her delivery was one that will resound with me for a lifetime. Read more Creating Positive Change In Your Life  Written by member Katie Lauver, ABOC, FNAO, September 1, 2022 After receiving the Emerging Leader Award from the OWA at the beginning of this year, I had many people reach out, asking me what I did to get to where I am today. As a girl with a slew of labels . .. Read more Blog Articles Inspiring Creativity When Working from Home Written by member Nicole Joli, July 15, 2022 Working from home has its perks: Pajama pants, lots of quiet time, more time with pets/kids/family, and a certain amount of freedom. While some introverts may love quiet and solitude, extroverts can find it too silent, almost lonely. Read more LinkedIn Essentials Social Series Written by member Carissa Dunphy, August 5, 2022 Don’t count out LinkedIn from your personal or business social media strategy! With 810 million members, it’s not the largest social network but there are 58 million companies on LinkedIn and 4 of 5 users 'drive business decisions'. Read more Podcast Food for Thought Guest member Dr. Beverly Bianes, August 17, 2020 Introducing OWA's 'Food for Thought: Where food breaks down barriers and brings us all to the table.' Listen Unlocking The Power of Connections Guest member Dr. Jennifer Stewart, August 31, 2021 Use your drive and passion to create your successful career path through hard work and connections. Listen The Secret to Marketing Your Business is YOU! Guest member Wendy Buchanan, June 24, 2024 Hear from our guest in this episode on how to style your way to success. Listen Food For Thought Cake Box Cookies Video of member Mary Lanning, June 10, 2022 If you're looking for more great OWA content, visit the Members Only section to browse the archives.

The OWA is hosting three events during Vision Expo West in Las Vegas, Nevada. Shortly thereafter, the OWA will be hosting a networking event at Silmo in Paris, France. We welcome everyone to join us to network with your colleagues and learn more about what the OWA has to offer. Register Now for Vision Expo West!   OWA Members can register for free  plus receive 15% off Unlimited Education  using this code: OWA25 . The OWA greatly appreciates its partnership with International Vision Expo, who generously provide space and numerous other considerations for our events. Connection Series Luncheon: Spark Sessions: Women Who Light the Fire Date: Thursday, September 18 Time: 12:00 PM - 1:30 PM PST Location:  Venetian Level 3 — Murano, Room 3304 At this year's VEW Connection Series luncheon, the OWA's Spark Sessions will highlight powerful perspectives from women who lead with purpose, vulnerability, and vision — through the lens of the OWA pillars: Connect, Inspire, and Lead . Generously sponsored by VSP Vision, this event is a great way to meet colleagues and fellow OWA members. You'll walk away ready to light your own fire! Moderator Erinn Morgan  brings decades of expertise in content strategy, storytelling, social media, and industry trendspotting as the founder of Insight Media Group  and the content marketing firm, Envision Communication . Dr. Melissa Barnett , optometrist, global speaker, podcaster, and mindful leadership life coach, represents Connect  with a grounded and energizing message on building relationships, mentorship, and caring for ourselves while uplifting others. Dr. Audrey Sue Cruz , healthcare ambassador and influencer, embodies Inspire  as she blends influence and authenticity to spark action — on social media, in medicine, and in everyday life. Sue Downes, CEO and Co-Founder of MyEyeDoctor , exemplifies Lead  through her transformative leadership in the optical industry, proving what's possible when women lead with purpose and vision. Come prepared to connect, reflect, and walk away ready to light your own fire! Everyone is welcome, including non-members, but advance registration is required. Seating is limited, so sign up now! Registration Deadline:  Friday, September 5, 2025 — RSVP HERE BID$ and BEVS Networking Event Date: Friday, September 19 Time:  5:30 PM - 7:00 PM PST Location: Venetian Level 3 — Murano, Room 3304 The OWA invites you to their annual Friday reception at Vision Expo West. EyeMed Vision Care is proud to sponsor the evening's refreshments, so don't miss this exciting opportunity to network, bid on some fabulous auction items, and win a raffle prize or two! Everyone is welcome, including non-members, but advance registration is required. Capacity is limited, so sign up now! Registration Deadline:  Friday, September 5, 2025 — RSVP HERE Her Story: Honoring Strength in Optical Date: Friday, September 19 Time:   11:30 AM - 12:00 PM PST Location: Innovation Stage Join the Optical Women's Association on the Innovation Stage as we proudly present Her Story: Honoring Strength in Optical  — a moving tribute to the women in our industry who have courageously battled cancer. OWA President Megan Molony and Her Story  Founder Mikki Collins will lead a heartfelt presentation recognizing the powerful stories behind the campaign. Together with members of the Her Story Committee, they will celebrate participating sponsors, and announce the winning submissions that best reflect the campaign's spirit of perseverance. A very special moment will be dedicated to honoring this year's Her Story Hero  — a woman in optical whose journey through cancer has inspired a community. This event is a celebration of resilience, unity, and the unwavering support that defines the optical industry. All Vision Expo attendees are welcome to join us for this inspiring and empowering presentation. No registration required. OWA Networking Event at SILMO! Date: Thursday, September 26 Time: 4:30 PM - 5:30 PM CEST Location:   Paris Nord Villepinte — SILMO Talks stage ZAC Paris Nord 2, 93420 Villepinte Join us for "Seeing Beyond: The Power of Women in Optical Innovation" . A powerhouse panel of accomplished executive leaders facilitated by OWA International Expansion Committee Chair Nancy Gries . Panelists Olga Prenat  (Essilor-Luxottica), Kivilcim Erdogan  (Bausch & Lomb), and Atissa Tadjadod  (Silhouette) will share insights into their journeys in optical innovation. The discussion will do a deep dive on how women are driving change in technology, AI, human resources, sustainability, and vision health. This event promises to inspire and empower future optical leaders! This event, including a champagne toast, is graciously sponsored by SILMO . Space is limited so advance registration is recommended. Registration Deadline:  Wednesday, September 10, 2025 — RSVP HERE

Don’t count out LinkedIn from your personal or business social media strategy! With 810 million members, it’s not the largest social network but there are 58 million companies on LinkedIn and 4 of 5 users “drive business decisions”.  This summer, as an active member of the OWA’s Digital Marketing Committee, I have assembled a social series of blog posts that cover the essentials of the major social networks. Last month the post covered Facebook while the previous post covered Instagram . If there is anything you would like clarified or if you have any additional questions, feel free to comment at the end of the article or send me a private message on LinkedIn . Why LinkedIn LinkedIn is an extremely important aspect to improving your personal and company’s search engine results. For example, when I Google “Optical Women’s Association” our LinkedIn page appears as the 4th result, after the OWA website, Instagram and Facebook. That’s incredible! As for personal, when I Google “Carissa Dunphy”, my LinkedIn page appears as the first result, even before my own website and some of my author pages on websites that get very high amounts of traffic.  While you can use LinkedIn for personal use, for your company, or both, this article will cover how using it for each purpose can be beneficial. I will also cover several how-to’s that apply to either kind of usage.  Personal Professional Use Fields to populate Headline (appears beneath your name in everyone’s feed when you post an update) About Featured (select from your previous posts or links you would like featured at the top of your profile) Experience  Add positions and/or career breaks Title, company, industry Dates Descriptions Education Licenses & Certifications Volunteering Skills (this is where LinkedIn Skills assessments appear) Publications Courses taken Honors & Awards Projects Patents Languages Organizations Causes Interests (pages you follow) Your LinkedIn Profile Builds Trust and Credibility Throughout my career any time I have worked on a collaborative project with anyone, or got handed a business card, I made sure to connect with that person on LinkedIn. It’s always nice for someone you’re working with to see what you’ve done and what your skills are. In hindsight I’m glad I started doing this many years ago as it’s built up my network quite nicely. Resume/Business card+ Another good habit to get into is to keep your information updated. If you start a new role, gain additional skills, take an online course, pass a LinkedIn Skills Assessment, get an article published, etc., you should update it in your profile so your profile is always accurate and ready to go at any time. Pro tip: Use the 'Save to PDF' option to save or print a resume formatted PDF version of your profile. From the desktop version (not on mobile) click the “more” button in your header to generate the PDF.  Networking Another feature is that when you view someone’s profile it shows if you’re linked to that person through someone else – two or three degrees of separation. If you ever need an introduction it is useful to be able to use this mutual connection to get an introduction from. Follow Companies and Hashtags People you’re connected with, companies you follow, and hashtags you follow are what populate your news feed with content. When you pull up the page of a company you can +follow them to ensure you get their updates. The pages you follow will appear at the bottom of your profile in the “interests” section. Discover more of the niches you like by following industry specific hashtags. I have found a countless number of new people to follow because their hashtagged post appeared in my feed, because I follow that particular hashtag.  Creator Mode You can turn on “creator mode” for your profile to grow your reach and influence. As a LinkedIn creator, you can share the topics (hashtags) you post about the most. This will make it easier for other LinkedIn members to discover your content and follow you. You can see in my personal profile that creator mode is on and it displays my selected topics as “Talks about #optician, #opticians, #optometry, and #eyeglasses” beneath my title. Business/Company Usage Completing your company page is just as important, if not not more important, than completing your personal page. Companies with a complete, active LinkedIn page see 5x more page views and get 7x more impressions  and 11x more clicks per follower.  Important Fields To Complete Page info Custom button with link – options include: contact us, learn more, register, sign up, visit website Company info Workplace benefits Location info Collecting leads Community hashtags Featured groups Share Your Page To gain followers people need to get to your page. One way to do this is to add links to your page on your or employees email signature and social icons on your website. You can also encourage employees to follow the company page. 30% of a company’s engagement on LinkedIn comes from employees. Invite Connections To Follow   When on your page you have an option to “invite connections”, 100 per month, for free. Because you are already connected, they know and trust you, this results in a high conversion rate of getting your connections to accept your follow request. LinkedIn keeps count of how many out of the 100 you invite and your quantity renews at the beginning of a new month.  Ask Employees to Update Employer Once you have a company page, encourage your employees to edit their employer – when they type in the name they can select the company page that already exists. Doing this will allow anyone who looks at their profile to click on your company name, which then goes to the company page. Note: these employees will also show up on the company page on the “employees” tab.  Job Listings LinkedIn is one of the most used platforms for job listings. It’s very user friendly to search and it’s very easy to apply for positions when your profile is up to date and pretty much a resume already. You also get the benefit of LinkedIn’s high ranked results in search engines; You can have confidence that your listing will be seen. There are 77 job applications submitted every second on LinkedIn. Both Personal or Company Items Profile Photo Don’t underestimate the importance of a good profile image! Users scroll through quickly and you want your tiny little photo to stand out. When in a feed, a personal profile image will be cropped to a circle; No matter what you upload, all four corners will not appear. A company profile photo will appear as a square and not cropped to a circle. Make sure you edit the image appropriately so everything that should be seen appears correctly. When editing, don’t zoom out too much or the profile image will be too tiny to recognize.  Cover Photo The cover photo is prime real estate and visibility for those who visit your page, the big header image at the top of your page of both your personal or business page. This can be used for a larger logo, a photo that represents your brand, events, promotions, announcements, you name it. I’ve found it best to edit the cover photo to have extra empty space around all edges with the main message in the center – this ensures something important doesn’t get cropped out on mobile vs. desktop. Use Keywords In Bio Whether filling out your personal headline or company info, use a few keywords specific to your position or industry. Try to incorporate them naturally so it reads well.  Posting Tips Optimal number of hashtags to use: 1-5 LinkedIn posts with images get 2x higher engagement Incorporate hashtags anywhere into your LinkedIn posts. As of January 2022 the most followed business-related hashtags are: #innovation #management #digitalmarketing #entrepreneurship #careers #marketing #socialmedia #socialnetworking #branding #professionalwomen Get hashtag suggestions from LinkedIn as you create an update.\ Find trending LinkedIn hashtags in the “news and views” section on the home page Well, there you have it. I realize that there is much more to LinkedIn than what I included in this article, but this is what I deemed “essential” with a few extra tips.  You should revisit your about section and bio at least once a year, or every six months, to make sure the information is still current. Want to help the OWA with our LinkedIn presence? Consider joining the OWA’s Digital Marketing Committee . Stats provided by Hootsuite Written by: Carissa Dunphy

There are approximately 60,000 opticians in the United States, 74% of which are women*.  This summer the Optical Women’s Association surveyed thousands of women opticians across the country to find out what they see as their best opportunities, how supported they feel currently, and what they are looking for in the way of support as they navigate their career in opticianry. So, what did we hear? Opportunity Opportunity is described as 'a set of circumstances that makes it possible to do something.' Women opticians felt that the biggest opportunity afforded them today in their profession was leadership and management , followed closely by clinical and technical skills advancement. That means that women opticians believe that their opportunity for advancement is MOST POSSIBLE in these two areas, followed by networking and mentorship.  As the optical industry matures, there may be many more growth opportunities for women opticians in roles that exceed their current reach-roles that open up due to mentoring, networking, and increased visibility and awareness about the valuable skills and contributions women in opticianry bring to the industry.  Representation  "If You See It, You Can Be It” — this phrase highlights the importance of role models and examples. When individuals can visualize themselves in a particular role or situation, it becomes more tangible and achievable. Oprah Winfrey often spoke about the influence of watching the 70’s television show, The Mary Tyler Moore Show , which after seeing a woman producer, inspired her to pursue a career in television. When asked about representation in leadership in the industry, the survey results showed that although women opticians feel leadership is an opportunity for them, 41% are only ‘somewhat satisfied’ by the representation of women in leadership positions within the optical industry .  24% felt satisfied with this representation and 15% were dissatisfied, in other words, they want more! Representation matters! Support  When asked about how supported women opticians feel in the industry, they answered that they tend to feel reasonably supported in their roles and careers, 35.9% stating they feel ‘somewhat supported’ within the optical industry and almost 30% felt very supported . Support helps to drive forward movement. Support both in existing roles and when seeking new roles are equally important. This can show up as leadership training, formal mentoring programs, creating a support network,  personal recommendations to a ‘stretch’ position, and even childcare support.   So What Now? This is when we use the feedback to develop strategies that help raise awareness and engagement with the Optical Women’s Association. This starts with raising visibility about the valuable benefits available to help connect, inspire and promote the leadership role of women in the optical industry directly with the opticianry community. After all, the first step to engagement is awareness that there’s already a group of women ready and willing to welcome and support others .   Written by: Dibby Bartlett *Total numbers vary due to statistical disparities such as as certification, licensing, etc.

When we share knowledge, we encourage collaboration and innovation. We learn from each other's experiences and insights, fostering personal growth and building collective intelligence within our community. Valuing both learning and sharing, I sought leadership advice from our leaders — the OWA Board of Directors — to share with OWA Connects  readers. Bonus: book recommendations at the end! Meet The Contributors   EXECUTIVE COMMITTEE Lorie Lippiatt, OD President OWA Member Since:  2004 Megan Molony Vice President, Professional Development Committee Chair OWA Member Since: 2016 Janna Neal Secretary / Treasurer, Connection & Enrichment Committee Chair OWA Member Since: 2018 Deb Bulken Immediate Past-President, Nominating Committee Chair OWA Member Since: 2004 BOARD MEMBERS Beverly Bianes, OD Board of Directors, Events Committee Chair OWA Member Since: 2019 Trudi Charest Board of Directors, International Expansion Committee Chair OWA Member Since: 2018 Kerri Ann DeCindis Board of Directors, Digital Marketing Committee Chair OWA Member Since: 2016 Liz Friedfeld Board of Directors, Membership Committee Chair OWA Member Since: 2012 Katie Lauver Board of Directors, Communications and Website Committee Chair OWA Member Since: 2018 Susan Ludwick Board of Directors, Connection & Enrichment Committee Chair OWA Member Since: 2021 Courtney Myers Board of Directors, Events Committee Chair OWA Member Since: 2016 Christina Perraud Board of Directors, Professional Development Fund Committee Chair OWA Member Since: 2016 Erika Plank Board of Directors, Membership Committee Chair OWA Member Since: 2016 Q&A Looking Back... Knowing what you know now, what career advice would you give your younger self? Do the things you think you can’t do. The moments that feel intimidating are often the ones that lead to the most growth. I would tell my younger self to expand her circle— surround yourself with people who inspire and challenge you . You learn so much by simply being in the room, listening, and contributing. Don’t wait to feel 'ready'. Take the leap—you’re more capable than you think. -Beverly Bianes, OD My background in industrial design, fine arts and PR has shaped a unique approach to brand experience. Early on, I started to understand how valuable a blend of interdisciplinary strengths would be in business and communications. So, my advice would be:  Don’t compartmentalize your skills or hobbies from your career, integrate them .  The ability to think both strategically and creatively is a superpower in today’s landscape. Trust your creative instincts and lean into your interdisciplinary strengths. -Courtney Myers What is the most impactful memory of your career being a leader?  There isn’t just one memory; however, it’s the joy I’ve gotten over the course of my career investing in others as a coach, sponsor, or mentor, to help them along their journey to achieve their personal and professional  goals and aspirations.  It is by far the most rewarding aspect of being a leader. -Deb Bulken Looking back, what most prepared you for your role as ‘Chief’? Decades of listening more than speaking, making decisions with imperfect information, and learning to lead through influence rather than authority. But above all, it was the accumulation of small, often unseen moments —mentoring others, navigating setbacks, and staying curious—that shaped me into the leader I am today. -Megan Molony On Team Building... How do you best provide continued support for your team? I support my team by being consistently present and actively listening. I believe it’s incredibly valuable to show your team that you genuinely want to hear from them and that their voices matter . Being approachable and attentive helps build trust and fosters open communication. -Janna Neal I make sure that I prioritize their needs over 'things'. It is a gut punch when someone starts a conversation with me by saying, "I know your busy....”. I reassure my team, I am always available to them to and being 'busy’ is just a consequence of the responsibilities I have (and as a result of never being able to say no!). Their needs are my priority and the speed at which we address issues, concerns, and worries, the sooner we can get back on the path to success. I think it is important to feel their struggle so I can be empathetic and authentic in providing them direction and support. -Deb Bulken As a leader, how do you create a mission for your team and keep them fueled for success? Define a clear and inspiring mission : Start by identifying the core purpose and values of your team. What do you aim to achieve? Make sure the mission is clear, concise, and inspiring. It should resonate with your team members and give them a sense of purpose. As an Optometrist in clinical practice, my aim was to provide the best eye care possible for my patients, and provide tools, education, and motivation for my staff to support that effort. As President of the OWA, my aim was to ensure the OWA mission was front of mind, while encouraging our team to 'Imagine' the OWA in new and exciting ways. -Lorie Lippiatt, OD How do you best provide continued motivation and forward momentum for your team? Breaking longer term objectives into short, achievable milestones, and making sure to celebrate those wins! It’s easy to get overwhelmed when working towards a broad strategy, so taking the opportunity to recognize progress along the way is key . -C hristina Perraud Setting realistic goals rooted in optimism and transparency ! Celebrating wins both big and small. Pivoting if team goals aren't met. -Kerri Ann Raimo My motivation style is rooted in genuine connection. I believe people thrive when they feel seen, trusted, and supported —both professionally and personally. I take time to understand what matters to each individual, recognize their unique strengths, and show them how essential they are to our shared success. Setting clear expectations from the beginning—especially around project scope—helps create alignment and purpose. When people understand the bigger picture, they’re empowered to contribute with confidence. I combine this with realistic goals, open communication, and regular touchpoints to listen, remove obstacles, and offer meaningful support. It’s through this consistent engagement that people feel invested, encouraged, and inspired to do their best work. -Liz Friedfeld On Professional Development... How has building your network helped you throughout your career? Building my network has been one of the most powerful tools in every phase of my career—from being an optician to becoming Chief Sales Officer for an AI company in eyecare. Early on, connecting with mentors and industry leaders helped me gain knowledge, credibility, and confidence. As I transitioned into roles like corporate trainer, VP of Marketing & Training, and co-founder of a niche marketing agency, my network became a source of opportunity, collaboration, and inspiration. Relationships I built over the years opened doors to speaking engagements, partnerships, and even the chance to publish a best-selling book. In our industry, trust and reputation are everything, and a strong network keeps you both grounded and growing . -Trudi Charest What has been most impactful for your own professional development? One of the most impactful aspects of my professional development has been mentorship. I truly believe mentorship is invaluable —you never have all the answers, and having a strong network to exchange ideas with is essential. Regardless of where you are in your career, there’s always room to grow and learn from others. -Janna Neal After more than 30 years in the industry and now stepping into the CEO role, my advice is rooted in both experience and reflection: Own your ambition without apology : Don’t wait for permission to lead. If you aspire to reach the executive level, say it out loud—to yourself and to others. Ambition is not arrogance; it’s clarity of purpose. Build depth before you climb : True leadership isn’t just about moving up—it’s about growing deep. Understand your business, your people, and your impact. The best executives are those who’ve taken the time to master the layers beneath them. Seek out the tough assignments : Growth rarely happens in comfort zones. Volunteer for the projects no one wants. They often come with the most visibility, the steepest learning curves, and the greatest rewards. Cultivate relationships, not just networks : Executive roles are as much about influence as they are about expertise. Build genuine relationships across functions and levels. People follow leaders they trust, not just those with titles. Stay curious and keep evolving : The business landscape is constantly shifting. Stay curious. Read widely. Ask questions. The most effective leaders are lifelong learners who adapt with grace and speed. Lead authentically : You don’t need to fit a mold to lead. In fact, the most powerful leaders I’ve known are those who bring their full, authentic selves to the table. Your unique perspective is your strength—own it. Lift as you climb : As you rise, bring others with you. Mentorship, sponsorship, and advocacy are not just responsibilities—they’re privileges. The legacy of a great leader is not just what they achieve, but who they empower along the way. -Megan Molony I always look forward to in-person industry events like Vision Expo because they provide the opportunity to deepen connections with so many individuals that I typically only communicate with virtually. In fact, it was a networking/raffle event at Vision Expo West that brought me to the Digital Marketing Committee almost a decade ago. Listening to, learning from, and highlighting the many inspiring individuals in the optical industry has played a pivotal role in my professional growth.-Kerri Ann Raimo Building my network —having been in the industry for over a decade, I’ve made connections with people both inside and outside my organization that have provided mentorship, perspective, experiences and most importantly, fun! -Christina Perraud On Clinical Work... How has the OWA helped you as a clinician? Being involved in the OWA and connecting with incredible women in the industry has truly elevated me as a clinician and leader. The OWA has pushed me out of my comfort zone to take on challenges I never imagined—creating impactful programs, hosting and moderating discussions, speaking on podcasts, and presenting in front of large audiences. These experiences have strengthened my confidence, improved my communication skills, and expanded my perspective , all of which have made me more effective in leading my clinic and serving my patients. -Beverly Bianes, OD How did your clinical experience prepare you for your role in leadership? My clinical experience as an optical manager provided a strong foundation for my transition into leadership, particularly on the vendor side of the industry. In that role, I managed both team dynamics and patient expectations, which taught me the importance of clear communication, adaptability, and strategic delegation . Wearing multiple hats in the practice—from handling front desk operations to overseeing optical sales and being a member of the clinical team—sharpened my ability to prioritize tasks, manage complex workflows, and stay focused on both patient care and business performance. This hands-on experience gave me a comprehensive understanding of private practice operations and a deep appreciation for the challenges and needs of eyecare professionals. Because I lived and breathed the day-to-day realities of clinical practice, I was able to bring immediate value to my company by identifying opportunities for better systems and support structures. I created processes and solutions tailored to real-world pain points, which not only helped improve client satisfaction but also highlighted my strengths in business strategy and operational thinking. These contributions ultimately led to expanded leadership opportunities and allowed me to guide broader initiatives with insight, and a results-driven mindset. -Katie Lauver Starting as an optician gave me a deep understanding of patient care, front-line challenges, and the operational heartbeat of an optical practice. That clinical foundation taught me empathy, precision, and how to communicate effectively with both patients and professionals. As I moved into leadership roles, I was able to bridge the gap between clinical insight and business strategy. Whether I was leading sales teams, training programs, or marketing campaigns, my hands-on experience ensured everything we developed was practical, relevant, and truly impactful for those in practice. -Trudi Charest My early years in the Optical industry were spent in a private practice co-ownership between two Ophthalmologists and two Opticians. I was very young with only entry level retail and fashion experience. I learned dispensing skills, lab skills and basic ophthalmology alliance principles, while using my retail and fashion knowledge to move their locations and frame assortments into a more modern era. The most important things that helped me in leadership were cross-functional communication across various disciplines and that patient centric care should be at the heart of every move. -Susan Ludwick On Mentorship... What advice can you share about the value of having a professional mentor who can provide an outside perspective on navigating your future? I’ve been fortunate to have several mentors throughout my career—some formal, others who probably never realized the impact they had on me. The best mentors didn’t just give me answers; they asked the right questions. They challenged my thinking, helped me see around corners, and reminded me of my own potential when I couldn’t see it clearly myself . As for outside perspective: it’s essential. We all have blind spots, especially when it comes to our own growth. Whether it’s a mentor, coach, or trusted peer, find someone who isn’t afraid to tell you the truth—kindly, but directly. And be open to hearing it. Sometimes the most pivotal shifts in our careers come from insights we didn’t expect, but desperately needed. -Megan Molony Throughout my career, I’ve been fortunate to have the support and guidance of a handful of influential mentors and advocates. That mentorship has looked different based on where I’ve been in my journey. In the early days, mentorship showed up in the form of career guidance, encouragement, and, when needed critical feedback. That has evolved into two-way dialogue about best practices and tactics for solving problems, respectfully challenging each other, and advocating for new opportunities to stretch into new areas for continued growth and development. I feel strongly that mentors and advocates are critical to professional success , which is why mentorship is a key attribute of my leadership style. Listening and understanding to the goals and aspirations of my team and peers, sharing my experiences, and asking questions to help others achieve their goals fills my cup in so many ways. -Erika Plank On Change... How have you learned to embrace change and what is your advice to those who dislike change? I’ve thrived in a constantly evolving media environment—merging earned, experiential, and social strategies and adapting to new platforms and audience behaviors. I’ve embraced change by viewing it as a creative challenge rather than a disruption. By staying rooted in brand values while flexing tactics. And by continuously learning—whether through new media formats or technology innovations. My advice to others is: always be learning and don’t be afraid to start small .  Change doesn’t have to be seismic. Try one new tool, one new approach, or one new perspective. Reframe change as growth .  It’s not about losing control it’s about gaining new capabilities. -Courtney Myers In a time where the only thing constant is change, you can either choose to embrace change and harness the energy and learning that comes from it, or get left behind. For me, getting comfortable with change was one of the early things I focused on in my leadership journey. To do this, it’s taken a focused effort to challenge my own thinking and approach to solving problems —just because it’s always worked before doesn’t always make it the best solution. As a leader, some of my favorite conversations are the ones that start with, "What if...?" When we create space for these discussions, it can yield stronger engagement, an empowered team, and new opportunities to drive business results. -Erika Plank I haven’t always embraced change easily, it's something I had to learn over time. As someone who identifies as Type A and tends to thrive on structure and control, stepping outside of what feels familiar has often felt uncomfortable. But through both personal and professional transitions, I’ve come to understand that change, while challenging, is often the catalyst for the most meaningful growth. What helped me shift was working on my mindset. Instead of resisting the unknown, I started to view change as an adventure that could lead to unexpected and beautiful outcomes. I realized that staying stuck in what’s familiar can sometimes mean missing out on what’s truly aligned. By focusing on the positives, reframing fear into curiosity, and remaining open to new possibilities , I’ve found greater ease and fulfillment through transitions. My advice to those who struggle with change is this: start by acknowledging that it’s okay to feel discomfort. Then, remind yourself that some of the best chapters in life begin with uncertainty. Cultivating a mindset rooted in optimism and trust allows you to lean into change rather than resist it. Growth lives on the other side of surrender. -Katie Lauver On Leading... How has your leadership evolved as you’ve advanced in your career? My leadership style has always been rooted in positivity and collaboration. Over time, it’s evolved to embrace the value of recognizing and advocating for others’ unique strengths and diverse perspectives . I love seeing people shine and being recognized for their contributions. As their personal fulfillment grows, stronger results always follow. I aim to support others in ways that align with their goals—whether that’s offering time to reflect, providing clarity and encouragement, sharing strategic insights, or facilitating network connections that foster growth. Honesty and hard work have always guided me, and I lead with integrity, open communication, flexibility, and accountability, especially when I've caused confusion or slowed progress. By listening more and trusting others to contribute their strengths, I aim to foster a culture where people feel energized by their accomplishments and resilient through challenges. -Liz Friedfeld What advice would you give to anyone who wants to grow into a leadership role? Just knowing you want to grow into a leadership role is one of the first steps to making it happen! Start by asking yourself “why?” Why do I want to be a leader and why now? Once you have that defined, start by identifying the core skills and competencies good leaders demonstrate . Where do you still have opportunities to grow? Use every opportunity to build those critical skills now. Not sure where to start? Look at job descriptions and identify and meet with leaders you admire to learn about their path to leadership. While you’re growing yourself professionally, start focusing on build your professional network, identifying and engaging regularly with a mentor, and build your own personal plan to grow into a leadership role. Sometimes it takes time, so be patient, but do not give up on your goal. -Erika Plank The advice I offer to others looking to grow in leadership is first: never stop learning . Take a course to broaden your thought processes, read a book out of your typical range, talk to those very different from your background. Always ask questions and truly listen. Leadership is different from management, those around you decide if they will be led by you and lift you up. -Susan Ludwick About The OWA... What are your most beneficial takeaways from serving as an OWA President? It has truly been the honor of a lifetime to serve as President of the Optical Women’s Association. As I reflect on the past two years, what stands out most is the unwavering passion and dedication of our board members and committee volunteers. In a volunteer-driven organization like ours, it’s remarkable—and deeply inspiring—to witness how generously so many women give their time, energy, and expertise. That commitment is what powers the OWA’s success and drives our mission forward. The Optical Women’s Association exists to support and promote the professional development of women in the optical industry—through networking, education, and peer support. As President, I’ve had the privilege of witnessing transformational change in the lives of so many women —whether through career advancement, personal growth, improved life balance, or strengthened emotional well-being. These changes are the direct result of the programs, events, and community that define the OWA. As we continue to expand our reach internationally, it is my deepest hope that we touch even more lives. At the heart of the OWA is the belief that when women support women—in every aspect of life and career—the results are powerful and enduring. When I encouraged members to  imagine  what the OWA could offer while remaining true to our mission, I never anticipated the depth of innovation and creativity that would follow. The tools, resources, and opportunities we've created together are nothing short of extraordinary. But above all, it’s the relationships—those meaningful, lasting connections formed through the OWA —that remain the true hallmark of our organization. For me personally, I will forever cherish the friendships built and deepened here. They are, and always will be, evergreen. -Lorie Lippiatt, OD Without a doubt it is the friendships and learnings I have acquired over the years serving on the Board of Directors. As President, I realized the possibility to create meaningful change if you are passionate about your mission and surround yourself with likeminded individuals . Being available and vulnerable can make a huge difference in someone’s life and you should never minimize the power of connection. -Deb Bulken Most Recommended Book... Beverly Bianes, OD: The Last Lecture  by Randy Pausch and Jeffrey Zaslow Christina Perraud: Reset: How to Change What’s Not Working by Dan Heath Courtney Myers: Start With Why  by Simon Sinek Deb Bulken: Anything written by Brene Brown Erika Plank: Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen Janna Neal: Who Moved My Cheese?  by Spencer Johnson Katie Lauver: 212 The Extra Degree  by Sam Parker and Mac Anderson Kerri Ann Raimo: All These Wonders: True Stories About Facing the Unknown by Catherine Burns Liz Friedfeld : Give and Take by Adam Grant Lorie Lippiatt, OD : Soul Keeping by John Ortberg Megan Molony : Emotional Intelligence 2.0 by Travis Bradberry Susan Ludwick: Start With Why  by Simon Sinek Trudi Charest: Start With Why  by Simon Sinek What was your favorite take-away from this article? Let us know in the comments below!   Interviews performed by: Carissa Dunphy

There’s something powerful about stepping outside of your daily responsibilities and immersing yourself in another facet or area of your organization — and I recently had the privilege of doing just that. As someone who is focused on talent acquisition, I took a leap outside of my recruiter lane and hit the road for an impactful adventure with one of my company’s incredible Sales Consultants. And it was eye-opening in the very best way! From the moment I boarded that pre-dawn flight, I knew this would be more than just a ride-along. It was a chance to truly understand the heartbeat of our business: the people in the field building relationships, navigating challenges, and representing our brand with authenticity and hustle every single day. Throughout our travels across Missouri and Kansas, I saw firsthand the resilience, resourcefulness, and personal touch it takes to be successful on the road. From lifting heavy sample bags and making cold calls to remembering personal details about practice managers (like a baby on the way!) — it’s the small things that build trust and open doors. The accounts we visited were more than just business stops. They were opportunities for connection. I watched my colleague celebrate wins, gracefully handle rejections, and nurture relationships built over years of care. I saw how simple gestures, like handing out branded t-shirts or sharing a story about my son’s favorite frames could brighten someone’s day and spark meaningful conversation. It clearly reminded me that sales isn’t just about the product — it’s centered on the people. And that key lesson applies across organizations and responsibilities.  One of my favorite stops was at a pediatric practice decked out with eye-level mirrors and a Squishmallow station (yes — a Squishmallow station!). It was a joyful, welcoming space and a perfect example of how thoughtful details can create memorable experiences for patients and leave a lasting impact. Beyond the client visits, I was struck by the seamless teamwork behind the scenes. Our Sales Support team, work in tandem to ensure the sales professional has everything needed to succeed on the road. The coordination, communication, and genuine care are centered on ensuring success across our team and that was inspiring to witness. What this trip reinforced for me is that stepping outside of your everyday role can provide tremendous perspective, which makes you better at what you do. As a recruiter, I now have a deeper appreciation for the skill sets, personalities, and mindset needed to thrive in sales — and I’ll be better equipped to identify and attract top talent because of it. To my fellow Optical Women’s Association members: I encourage you to find ways to step outside of your function, even for a day. Sit in on a customer service call. Spend time in your warehouse. Shadow a sales rep. Attend a cross-departmental meeting.  It will open your world up in unexpected ways, and you’ll return to your role with fresh perspective, new empathy, and ideas to strengthen your organization. I have the opportunity to learn daily thanks to our sales team and the conversations I engage in each day.  This road mission took that learning to an entirely new level and I am so thankful that I was welcomed into their world.  Experiencing the heart behind the hustle was positively impactful. Our sales friends are truly the unsung heroes of our industry. Here’s to embracing new experiences, building deeper connections, and continuing to learn from one another. Written by Madalyn Moeller

Looking for a job when you have a college diploma is hard enough; looking for a job when you don’t have a degree can be even harder. There are some industries, however, where you can start out with a job and end out with a career. Optics is one of them as optometry has accessible training and career paths that can start at the practice level and lead to meaningful, long-term careers in optical labs, frame sales, pharmaceuticals, and even take you to an executive level.  From the Office and Beyond Let’s start where many begin their optical careers—at their local private optometry practice. This entry-level position involves populating patient records, confirming appointments and payments, and greeting patients when they first walk through the door. Here is where you can be exposed to just about everything in the eye care industry — from order entry in practice management software, to claim submissions, and insurance billing. Understanding the business side of optometry gives you a huge advantage as you work your way up through the industry. From Customer Service to Product Manager Part of working entry level jobs in optometry is submitting jobs to optical labs and then following up on those orders to ensure patients stay happy. ECPs can apply for (or be recruited to) optical labs because of the relationships they build and soon find themselves performing similar duties but on the opposite side—following up on orders and contacting practices with concerns and shipments. Ask anyone who’s worked customer service in a lab, and they’ll tell you it’s tough work; however, they’ll also say it gives you an operational understanding and a valuable skill set in lab management software and how eyewear is made from start to finish. These are not just customer service people but problem solvers, and many of these folks go on to achieve their ABO certification . Another logical step in the career ladder is a product manager for manufacturers of lenses, enhancements, and frames. As a product manager, you will help to develop lens products by analyzing markets, generating product specification and deliverables, pricing, and other critical plans for market success. From here, the road can take you to many other careers paths. Fashion and Function If you like the fashion side of eye care, think about frames sales. You already have an in with frame companies and that relationship can turn into a new career. If you’re more mechanically inclined, think about the optometry equipment sales and repair from companies that make phoropters, slit lamps, retinal cameras, and tonometers — equipment that is critical to an office and equipment you are already familiar with. Going Beyond Optometry Your experience in optometry can go beyond there. The relationships you build with companies who come into your office to show you the latest developments in treatments for conditions and disease prevention is another avenue to explore. Experience in this area can lead to a job at on-site optometry clinics and optical shops at major companies who need people experienced in healthcare. From front office to a lab, to sales and even leadership, optics offers limitless possibilities if you keep your mind and ears open and follow the path that’s right for you. Eye care is a dynamic industry that can take you to many places in your career if you build upon relationships and network. Find what interests you and if an opportunity comes around, take it! Written by M.A. Giorgio

This year marks Vision Monday’s 23rd annual Most Influential Women in Optical report. The Vision Monday editors selected 42 women who are honored in five distinct categories: Executive Suite, Rising Stars, Mentors, Innovators and Above & Beyond. These are women who are continuing to shape the face of our industry from every angle; they are ECPs, executives, sales and marketing professionals, teachers and so much more. But above all, they are women who have had and continue to have profound impacts on the lives and careers of those around them. And they change our industry for the better while doing it... Read Vision Monday’s #MIWO2025  Report Take a look at these OWA members who are included in the 2025 Most Influential Women in Optical report: Above and Beyond Women who have led the way in giving back to the industry, their patients, and their communities. Priscilla Chang, OD, FAAO, IACMM Senior Manger, Myopia Management, Professional & Academic Affairs, CooperVision Los Angeles, California “She plays a key role in supporting CooperVision’s MiSight 1-day initiatives, helping drive adoption of myopia management across a wide range of practices.” Katie Hohl Director of Provider Experience, EyeMed Vision Care Cincinnati, Ohio “Katie is one of those exceptional professionals who doesn’t just complete the work, she elevates it. Her unwavering passion for enhancing the experience of our providers shines through in every initiative she leads, with an impact that extends well beyond daily operations.” Executive Suite Women who hold positions such as President, VP, CEO, CFO, CIO, or COO. Sara Campbell, ABOC, NCLEC Executive Vice President Membership, PECAA Louisville, Kentucky "She develops and executes PECAA’s growth strategy with tremendous results. She also ensures that PECAA’s member doctors are engaged with and realizing value from their PECAA membership.” Rising Stars Women who are ‘up-and-comers’ in their career and companies. Kendall Hoy Marketing Supervisor, Eyefinity & VSP Optics, VSP Vision Seattle, Washington “Kendall influences every person she collaborates with, including the people on her team, by helping others recognize their unique strengths and how they can harness them to make a positive impact in the industry. Her influence and success are multiplied by that of each person she’s helped shine.” Kelly Piotti Senior Vice President of Optical & Retail, Hilco Vision Mansfield, Massachusetts “Kelly exemplifies what it means to be a dynamic, forward-thinking leader in the eyecare industry, with a rapid career progression that reflects both her exceptional capabilities and her strong potential for even greater impact… Her impact on our organization and the eyecare industry is only just beginning, and her trajectory promises a future of continued excellence.” Judy Quinones OWA Membership and Welcome Committee Team Lead Licensed Optician, Lenscrafters Bridgewater, New Jersey “Her strength and optimism serve as a beacon of hope to many and deepen her impact as a mentor,educator and leader. Judy is, without question, a rising star—one whose influence and contributions have already made a significant mark on the optical community, and whose future shines brightly.” Kelly Rosemann, ABOC National Technical Training Manager, ECP & MVC Specialist, Hoya Vision Care St. Louis, Missouri “With her natural leadership, infectious enthusiasm, and unwavering commitment to elevating those around her, Kelly is widely regarded as a rising star within Hoya. Her ability to inspire, educate, and lead by example has made her an indispensable contributor today and a future leader to watch as she continues to grow her influence and impact across the organization.” Stacey Soltis Regional Sales Manager, WestGroupe Plattsburgh, New York “Stacey exemplifies what it means to be an influential force in the optical industry. With nearly two decades of experience spanning retail and wholesale, she brings a deep understanding of the business from the ground up. Her impressive track record—earning the President’s Club award for seven consecutive years, spearheading the development of a national direct sales force, and being named one of the Top 50 Women in Optical by the OWA in 2023—reflects both her dedication and leadership.” Tatiana Stewart OWA Connection and Enrichment Committee Public Relations Supervisor, VSP Vision Rancho Cordova, California “Tatiana is a born storyteller and strategic communicator who has helped elevate VSP’s earned media approach. From optical trade media to consumer, business and health outlets, she’s been a creative force in bringing more awareness to the importance of annual eye exams through engaging patient stories that humanize all things eyecare.” Jillian Urcelay Senior Editor, Social Media, 20/20 Magazine, Jobson Medical Information Newark, New Jersey “Jillian has her finger on the pulse of the social media accounts for 20/20 magazine and Vision Monday. For 10 years, she’s been a key player on Jobson’s editorial team.” Mentors Women who are team builders and developers of talent. Kelly Balaam Vice President, Supply Chain Marketing, VSP Vision Rancho Cordova, California “Leading a team of marketers, she works tirelessly to build deep collaboration with multiple sales, product and operational teams to ensure alignment on strategy, timelines and goals.” Amanda Delgado Senior Regional Manager East, Tura, Inc New York, New York “She leads by example and has developed strong relationships within top accounts in the East, while being a true mentor for sales representatives in her region. Amanda conducts business in the right fashion and is a positive reflection of Tura, Inc.” Linda Garry Vice President, U.S. Core Channel Central, Kering Eyewear New York, New York “Her exceptional ability to lead by example, coupled with her dedication to education and training, has profoundly influenced the growth and professional acumen of her colleagues.” Amy Moy, OD, FAOO, FNAP Senior Director, Community Health Initiatives & Optometric Complince, New England College of Optometry Boston, Masschusetts “She is so passionate about ‘eyecare for all’ and seeks to inspire every optometry student she encounters to encourage them to consider a career in community health care.” Innovators Women who have initiated new products, programs, or ideas marking success. Alysse Henkel Vice President of Research & Insights, The Vision Council Washington, DC “Alysse Henkel is driving innovation in how the optical industry uses data to adapt, grow and advocate for itself. This unique blend of academic training, cross-sector experience, and visionary leadership makes Alysse Henkel one of the most influential figures shaping the future of the optical industry today.” Hilary Lewinson Director of Frames Merchandising, Doctor Alliances, EssilorLuxottica Dallas, Texas “She regularly goes the extra mile. She’s a team player, mentor, perfectionist (in the best way), and a driving force behind meaningful change in optical retail strategy.” Shannon Olsson OWA Membership and Welcome Committee North America Product Manager, Ocuco Ltd. St. Louis, Missouri “Her career path has given her a comprehensive, 360-degree view of the optical landscape. She seamlessly connects clinical understanding with technical implementation, translating complex requirements into effective solutions that resonate with both practitioners and developers.” Michelle Skinner Chief Provider & Industry Solutions Officer, VSP Vision Rancho Cordova, California “The way she leads. And the results she achieves.” Quotes and images from Vision Monday #MIWO2025

Imagine if, instead of waiting to be asked, you — as a mentor — took the first step and said, “Would you like me to mentor you?” Rather than placing the burden on someone to ask, you open the door for connection and growth in a way that feels welcoming and accessible. What’s In It For Me As A Mentor? As far as mentoring goes, I am one of the lucky ones. Since the beginning of my career, I have had the pleasure of working with quite a few inspirational leaders that at different points in time offered to be my mentor. I really never had to ask, rather, the mentors offered to mentor me. I learned so much from my mentors that I started mentoring in return. Inspired by those who mentored me, I even started in the same way — by asking people if they wanted me to mentor them. This is not how it normally happens — and very often there is a lot more work that the mentee needs to do to find a mentor. Why is this? I believe this has a lot to do with the fact that there is a general belief that the benefits for the mentees outweigh the benefits for the mentor. We have all read the articles about how mentoring can accelerate your career, that 75% of executives  credit their success to mentors and that recent research shows that  90% of employees  with a career mentor are happy at work (from HBR ). There is a lot less talk about the benefits for the mentor, but they are equally there. For me, mentoring people has been invaluable and helped me to learn: Investing time to help grow and develop people is very rewarding That we all have something to offer, even if we doubt it The importance of how we communicate and how to adapt to different styles That every connection opens another connection and this ultimately helps grow one’s network How Do You Get Started? Like exercising, starting is always the hard part but once you are in it you love it and don’t want to stop! Here are some things to consider when thinking about mentoring someone: Start with someone that you know something about: background, career aspiration, passion Start offering to meet/connect just one time and see how the conversation goes Ask whether there is any challenge or potential opportunity at the horizon Offer some perspective on how mentoring could benefit you as a mentor and not just the mentee Remember that by taking the time to mentor someone, you are giving a gift: a gift that can make this person grow and develop or at the very least feel appreciated and special. So what are you waiting for? There is a mentee out there waiting for you: just reach out! Interested in mentorship?  The OWA offers a Full Circle Member Mentorship Program , designed to support professionals whether they are entering the field, navigating mid-career transitions, or reflecting on years of experience. Written by Emilia Flamini

The Communications and Website Committee  is spicing up the OWA Connects  blog with a quarterly 'Wrong Answers Only' series. We asked members of the blog-managing committee for their response to, " What's the Real Reason Your Optometrist Keeps Asking 'One or Two?' " — but you guessed it, wrong  answers only! Quick disclaimer: these quotes are in no way intended to provide medical advice, and are strictly for your entertainment! Do you have your own 'wrong answer'? Add it to the list by commenting below! Truth is they already know which ones clearer. They just want to know if you do. -Tracy Neal They only speak optometrist binary! -Robyn Prijatel My doctor has an event tonight and can’t decide between two outfits – guess I have to help! -Nicole Graham My optometrist keeps asking me 1 or 2 to help pick her lottery numbers. -Lindsay Romah Options 3 or 4 broke and they're waiting for the machine to get fixed. -Allie Glick Because your optometrist is secretly using your answers to take a Buzzfeed quiz called: What Kind of Dog Are You? One = Golden Retriever — loyal, sunny, and accidentally takes out a lamp with their tail. Two = French Bulldog — opinionated, stylish, and 100% has a 5-step skincare routine. -Sarah Lee Honestly, they just like the power of making blurry things clear… and then blurry again. -Madalyn Moeller They’re secretly testing if I’m ready for the ultimate fitness challenge. One is a 90-minute yoga class with only downward dog, and the other is a 5-minute high-intensity workout involving running in place while eating a slice of pizza. 🍕💪 -Tracey Esser They get $5 every time they confuse a patient into picking the same lens twice. -Holly Gough They are wondering how many shots they should take before their next patient. -Kendra Katchko They're secretly timing your blink speed for the eye olympics. -Katie Lauver They’re paid by the word. -Elizabeth Hunt My OD is conducting a survey on their practice – one thumbs up or two thumbs up👍 -Ally Kamelhar They're trying to decide how many cats to adopt! The answer is always 2, btw. -Holly Martin They are looking for underground spies who may be skilled at Morse code😊 -Jennifer Trakhtenberg They are doing an informal poll on your tolerance for wine. -Courtney Lippert They are tallying votes to narrow down what to make for dinner. 🍽️ -Carissa Dunphy Let us know your Wrong Answer to What's the Real Reason Your Optometrist Keeps Asking 'One or Two?' by commenting below!

OWA member-Adira grant recipients are sharing their stories — goals and aspirations, how they used their funding, and how they plan to continue building on the momentum created by the grant. Read on to hear from previous recipients. Why Did You Apply for the OWA Adira Grant and How Did Receiving This Help You Achieve a Personal or Professional Goal, Break Through a Barrier or Support Your Leadership Journey—and What Changed for You Afterward? I applied for the OWA Adira Grant to turn a long-standing idea into action: creating a high school outreach program to raise awareness about opticianry as a meaningful and accessible career. Receiving the grant gave me the support and encouragement I needed to move from idea to action. It’s helped me grow not just as a professional, but also as a leader and advocate in the industry with even more commitment to mentoring future opticians and helping grow the profession. -Judy Quinones, LDO, ABOC-AC, NCLE My Father. He worked as an Optician until he was 93 and in a car accident. This split-second ended his career due to a traumatic brain injury and changed our lives instantly. After 5 years he is now in the late stages of dementia symptoms caused by the TBI. I applied for the grant because I wanted to start raising more dementia awareness for everyone as well as bring it to the surface in our industry. What changed was it made me realize there is a huge need and interest in raising awareness. While this is a big project, the Adira Grant gave me the last push to make it happen. -Karen Michaelson, ABOC What Inspired the Specific Way You Chose to Use Your Grant Funding, and How Did it Align With Your Greater Purpose or Mission? I actually haven't used all my funding yet — I am using it to help me develop a platform, plan and re-brand my website and mission. I am truly using each penny in a thought-out way to make sure is utilized to create success. -Karen Michaelson, ABOC My work as an optician, educator, and advocate has shown me that many young people simply don’t know opticianry is even a career option. While teaching, I saw how many students were unsure about their future or didn’t know where to begin. I wanted to help change that by offering hands-on workshops and mentorship opportunities that introduce them to our field early on. This ties directly into my goal of strengthening the profession by encouraging and preparing the next generation. -Judy Quinones, LDO, ABOC-AC, NCLE Can You Describe a Moment During Your Grant Journey When You Felt Most Empowered—and What That Taught You About Yourself? I felt most empowered when the vision for the outreach program started coming together and I could clearly see its potential impact. That moment reminded me that leadership isn’t about having all the answers but believing in your purpose and moving forward with intention. It gave me more confidence in my voice and reminded me that taking initiative matters just as much as the final outcome. -Judy Quinones, LDO, ABOC-AC, NCLE SO many people have come up to me and have hugged me, thanked me and see the big need for this awareness campaign in our industry. I have had numerous conversations with people who are going through this with their loved ones and even staff in their office. Someone said to me "I do not know exactly what you are up to, but I see a fire and I know something is going on. I am here to support you and when you are ready to engage, let me know." This was pivotal because of who it was and the business and strategies she has built. -Karen Michaelson, ABOC What Were Some of the Challenges That You Experienced Along the Way, and How Did You Overcome Them? I am my biggest fan and challenge; I have to get out of my own way. Imposter syndrome is real and while I still face it a bit every day, I am working through it. It is not what I do not know, it is what I know and commanding the room, conversation or situation to help people understand what dementia is NOT and how they can affect with positive actions. My heart is strong and it is leading the way and pushing my brain and thoughts aside to be able to accomplish every day. Also, realizing I cannot fix everything, do it all and to stay focused on a couple areas that really focus on awareness and feelings. -Karen Michaelson, ABOC Bringing any new idea to life comes with its challenges — balancing priorities, shaping the message, and making sure each step supports the bigger picture. One of the biggest challenges has been managing logistics — like coordinating with schools, finding the right contacts, and aligning schedules. I also had to find simple, effective ways to explain the value of opticianry to people who aren’t familiar with the field. I leaned on my network, asked for guidance when I needed it, and stayed focused on the impact I wanted to make. -Judy Quinones, LDO, ABOC-AC, NCLE Looking Ahead, How do You Plan to Continue Building on the Momentum Created by the Adira Grant—and What Legacy do You Hope to Leave Behind? I plan to keep growing the outreach program by building new partnerships, developing more resources, and reaching more students and educators. I also hope to involve other opticians who are passionate about mentoring, so the impact can go beyond just me. My goal is to leave behind a legacy of awareness and access — a stronger pathway for future opticians who see this profession not just as a job, but as a way to serve others and a launching pad to a world of opportunity. -Judy Quinones, LDO, ABOC-AC, NCLE I joined forces with a gerontologist (which is another amazing story of how all this is transforming) and we launched the Dementia Lifeboat — an on line platform for EVERYONE! We have guest speakers, years of living, working and dementia awareness focus. Increasing exposure for the platform is crucial — I want a grass roots movement and to make a difference in this space. I do not need recognition; I need my voice to be heard so that the people that are dealing with dementia symptoms and those that work with them in eye care become dementia aware and develop skills to better serve. Basically, I need a mountain to stand on to spread this to as many as possible and bring them on board. With over 100 different causes of dementia symptoms, it is a terrible and increasing issue and the more that know about how to deal with what is happening will make the world better. I have never sought attention for years in the industry, things I have done or accomplished, that is not me. Now that is what I need to do — seek that attention in any way that I can to deliver this message to the masses anywhere and everywhere. Any platform, person, stage, room or corner that I can get in to and build this is what I want. I also have a book deal that I decided to write 5 years ago. The topic has changed and now I know what it needs to be. The story is coming to life and flowing which brings me great joy and hope that it inspires others. -Karen Michaelson, ABOC Learn more about how the Optical Women's Association recognizes and honors individuals who have made significant differences for women in the optical industry.