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What is the Optical Women's Association's Pyxis Award?


PYXIS is a constellation in the southern sky known as "The Compass". The PYXIS Award is presented to a member of the OWA who actively participates in the organization and promotes the OWA throughout the optical industry, contributing to OWA's continuing growth.

The recipient of the PYXIS Award is exceptional in her commitment to support and develop the OWA. She helps set direction of the organization by her actions and inspires by her leadership.

Laura Dorris

2022 Pyxis Award Recipient, Laura Dorris

Laura Dorris currently serves as the Executive Vice President and General Manager of Strategic Sales for HEA+PECAA, where she works with the Solutions team, state optometric associations, and other industry partners.  With more than 25 years in the eyecare industry, Laura brings a background of optical sales, practice management, human resources, event planning, and customer service to her role. Prior to her 18 years in the buying group/GPO business, she got her start in the industry in 1989 working with one of the leading corneal surgeons and pioneers of refractive surgery. She later went on to manage a very successful multi-location optometry practice in San Diego.

As an active member of the OWA, Laura has served the last 5 years as a member of their Board of Directors and as Co-Chair of the Events Committee, where she has helped create some highly memorable OWA events.  She previously served on both the OWA Digital Marketing and the Website Design Committees.  In 2013, Vision Monday named Laura as one of the "Most Influential Women in Optical" in the "Mentor" category.

Outside of work and the OWA, Laura enjoys traveling, reading, cooking, and spending time with her husband and two daughters.

Past Honorees