Emerging Leaders of Past Years

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.

Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for the eyecare industry, and President of Total Focus Consulting. She doesn't just "talk" the digital marketing talk, she walks it every day in her own social and digital efforts. With over 10,000 followers on LinkedIn, she is known as a LinkedIn guru by her peers. She also heads up the Digital Marketing Committee for the Optical Women's Association, leading a team of 17 women volunteers who create the social media strategy for the OWA. Charest is well known for designing, developing, and facilitating sales training and marketing programs across North America.

Charest is a licensed optician with over 25 years of extensive eyecare experience, and also holds a Human Resource Management certificate from the University of Calgary. Before starting her marketing agency, Marketing4ECPs, in 2015, her experience included corporate training in retail optical, territory management for Bausch & Lomb, clinical consulting with Optos, and the role of Vice President of Marketing and Training for Eye Recommend, one of Canada's leading optometric buying groups.

She is an "Amazon Best Selling" author of the book, The Digital Sales Rep, a literary guide to social and digital sales techniques and the art of personal online branding.

Charest was one of Vision Monday's Most Influential Women in the optical industry and is currently a very active OWA board member, co-chairing their Digital Marketing Committee. She is an international speaker, author, industry consultant, and business innovator.