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2020 Visionary Award


The year 2020 will forever mark this pivotal time for the OWA and our #1000memberstrong organization. To celebrate our growth, the OWA will recognize a member who is known as a "visionary" in our industry. This influential leader demonstrates progressive thinking and actively cultivates professional development of women, contributing to the successful future of the entire optical industry.

Sheena Taff

2020 Visionary Award Recipient, Sheena Taff

Sheena Taff, also known as @Optician.About.Town, is an award-winning Licensed Optician and Optical Blogger who runs a second-generation independent optical boutique in Vancouver, Canada.

Taff has gained attention for her tenacious drive to change the perspective of the optical experience. Her mission is to share the benefits of wearing quality eyewear and change the perception of what it means to wear glasses. She has a monthly column in EyeCare Business magazine and is the founder of the #EyeStyleInfluencers, an industry group committed to educating peers and the public on the importance of eye health and seeing an eyecare professional.

In her blog,, she shares her fashion-forward perspective and the joys of EyeStyle while focusing on the equal importance of lenses as part of the story. Taff utilizes her role as an industry influencer, writer, and speaker to share her unbridled passion for the optical industry and all the creative freedom and diverse opportunities it affords.

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