Are you in need of some inspiration? Do you want to hear from some of the most interesting women in business?
OWA invites you to Tuesday Talks, presented by our Mentoring Committee. Open to all OWA members, this fresh and provocative webinar series will feature savvy female leaders to dish on trending topics that matter to you.
Grab your lunch, join in, and prepare to be inspired and motivated!
|When?||Tuesday, April 16, 2019 at 1:00 p.m. ET|
|Where?||Your office, home, coffee shop . . . wherever you are, we'll come to you|
|What?||Speakers from inside and outside the optical industry will deliver hot topics for today's fast-paced world: 20 minutes of talk, 10 minutes of Q&A|
|Why?||Becoming a strong leader is a journey that requires ongoing education and development|
Watch your Inbox for more information on upcoming Tuesday Talks!
Couldn't make the live webinars? Recordings are available to view at your leisure.
Be sure to check out Tuesday Talk predecessor, our POWW webinars.
Elizabeth Vickers — The Importance of Mentoring and Empowering Your Team
Sales Management / Corporate Account Sales
Tuesday, January 15, 2019
Ms. Elizabeth Vickers is a sales leader with extensive experience in leading a winning sales team and working directly with key and corporate accounts. She is also a mentor for Ms. Moxxie, a non-profit organization that helps young women in business recognize their full potential.
Ms. Vickers started her career right after college working in a marketing research firm where she developed her passion for interacting with people and identified her love of sales. For the next several years, she held positions in sales, publishing, and management.
In 2014, following the death of her husband, Ms. Vickers made the decision to leave the publishing field in order to spend more time with her son. In 2015, Ms. Vickers landed the position of Head of Inside Sales for ClearVision Optical, a company that designs and sells frames to the eye care professional. An inside sales team was a new business approach for ClearVision and Ms. Vickers was brought on board to start up and lead this department as well as manage the key and corporate accounts for the company.
That same newly formed Inside Sales Team was awarded a silver Stevie Award in 2017, a prestigious award honoring the best in customer service and sales! ClearVision has also experienced significant revenue growth and customer engagement due to the inside and key account team efforts under Ms. Vickers.
In her leisure time, Ms. Vickers enjoys spending time with her son, competitive darts, reading, going to the beach, and expressing her artistic side through charcoal drawings.
Alana Whitaker — 5 Tips to Maximize Social Media for Your Business
Social Media Thought Leader
Tuesday, February 19, 2019
There are a million articles out there telling you the "secret" to social media, but after a ton of research and a lot of trial and error, Alana reveals how she has consistently grown her personal brand and her sales specifically in the optical industry by utilizing social media.
Alana Whitaker is a social media thought leader in the vision industry. As an eyewear sales rep, she created social accounts under the @CaliforniaGlassesGirl brand to network with her accounts and gain new optical shop clients. After much trial and error, she grew her following into a large, engaged national audience of eye care professionals. She educates her followers on optical trends, technologies and business best practices.
Ashley Mills — Work It - How to Make the Most of Vision Expo
Chief Executive Officer
The Vision Council
Tuesday, March 12, 2019
"Time is currency. Only you can establish the value of your personal and professional time."
Ashley Mills leads The Vision Council, the industry's association for optical suppliers and manufacturers. In this role, she works to elevate awareness of the importance of vision to the public, and is deeply committed to cultivating strong, effective partnerships throughout the optical arena and in adjacent sectors. She brings over 20 years of progressive communications, philanthropy and trade association experience to The Vision Council after several years in both consulting and association roles with major associations including the National Restaurant Association Educational Foundation and the Council on Foundations. After serving as The Vision Council's director of marketing & shows from 2003-2006, Ashley returned to The Vision Council in January 2016 to lead The Vision Council's International Vision Expo shows. A graduate of The University of Maryland, she serves on the Optical Women's Association Communications Committee. Ashley and her husband, Jeff, live in Bethesda, Maryland, where they spend their precious little free time monitoring the social media accounts of their two tween children.
Paula Puleo Blomquist — Manage Things, Lead People
Chief Marketing and Merchandising Officer
Tuesday, April 16, 2019
Paula Puleo Blomquist is the Chief Marketing and Merchandising Officer at Eyemart Express, based in Dallas Texas. Paula and her teams are responsible for all elements of the frame buying and development process. They are exploring new brands to offer customers, as well as ways to improve and expand Eyemart's private label business. On the marketing side, Paula's team is responsible for all media efforts, PR, Social Media and Customer Relationship Marketing. They ensure the Eyemart brand is reaching relevant customers in support of their almost 200 optical retail stores.
Prior to Eyemart, Paula was Chief Innovation Officer/CMO at Academic Partnerships (AP). AP helps non-profit universities bring advance degree programs online. Paula was responsible for student lead generation for over 40 universities.
As EVP/CMO for Michaels Stores, Paula implemented Michaels' first multi-channel marketing plan. From Social Media, to CRM, to Mobile, the plan put Michaels on the map in terms of online and direct marketing, establishing meaningful connections with customers that attribute to the success of the company today. Paula has also held senior marketing roles at Limited Brands, American Express and Omnicom (a large, global Advertising Agency).
Paula has an MBA from Pace University and a bachelor's degree in mathematics and Computer Science from Manhattanville College.