How a Well-Intentioned Habit Can Limit Patients—and Practices One of the things I love most about our profession is how fiercely opticians advocate for their patients. Some of us enjoy being salespeople, but many of us cringe at that description. We care deeply about the people in our chair and want the very best for them. At times, that can feel at odds with a practice’s financial goals: increasing revenue, capture rate, and average sales price. But what if I told you that you can advocate...