Back to Top
      

April 2016 : Raising a Glass to Champagne Breakfast Keynote Speaker, Sherianne James

divider
Carrie Chambers, Communications Committee Member
Carrie Chambers, Communications Committee Member
By Carrie Chambers, Communications Committee Member
(OWA Events)
Sherianne James
Sherianne James (Transitions Optical)

At this year's OWA Champagne Breakfast before International Vision Expo East at 7:30am on Thursday, April 14, we will be honoring Dr. Sue Downes and Ann Englert. We will also be raising our glasses to toast and thank Sherianne James, who will be the keynote speaker at the breakfast event. It's an honor to have such an accomplished woman in the optical industry help us all collectively honor Dr. Downes and Ms. Englert.

The OWA asked Ms. James to join us for a Q&A session at our special event because she successfully guides the brand positioning and marketing of one of the best-known optical lens brands. After joining Transitions Optical, Inc., in 2011, she was promoted multiple times until most recently, in 2014, when she took on the role of Vice President of Marketing. She currently helps set the marketing strategy for the photochromic division, and works to increase consumer demand for adaptive lenses. With an impressive professional background in developing and executing trade and retail marketing programs, maintaining business and research partner relationships, and implementing organizational marketing strategy, in addition to an educational background in chemical engineering and business management, Sherianne will be sure to inspire all attendees at the Champagne Breakfast.

The Q&A session, led by Christie Walker, will give everyone an opportunity to discuss challenges and successes and learn from each other. Sherianne is excited to share her story as a marketer and woman in the optical industry and discuss her non-traditional path from a research and development expert into the marketing field. She is passionate about the optical industry and the opportunities that we all have to lead and is certain that the audience participation at the breakfast event will spark many enjoyable conversations. James is honored to participate in the Q&A session at the Champagne Breakfast and is looking forward to meeting other women in our field who are affecting change and making a difference.

Champagne Breakfast

As with many of us, Sherianne has been inspired in her career by strong female role models and mentors. It will be fun for her — and for us — to share our experiences. So, come prepared to ask questions, learn, tell your story, and laugh.

This event is a really nice way to start the VEE trade show. We're all sure to walk away from the breakfast inspired and energized.

Cheers!





Back to: April 2016 : April 2016 Newsletter


OWA Sponsors





Location

14070 Proton Road
Suite 100
Dallas, TX 75244

Contact

972.233.9107 x207

Follow Us

Member Directory

Members can access the Member Directory to Find other OWA members, along with their email, phone, and social media contact information. Login below to access.

Account Login





Copyright © 2007 - 2024 Optical Women's Association. All Rights Reserved