The OWA actively welcomes all women in optical to become members and to take part in the creation of, and participation in, our resources, events, and programs. Members of the Optical Women's Association are encouraged to excel in their chosen way, and by actively welcoming and celebrating diversity and inclusion, we create space for growth and a richer experience for all.
Optical Insights: The Power of Content Strategy in Eyewear Business — Marketing with effective content reflects who you are and helps your brand build authenticity and trust. Keri Sculland of Marketing4ECPs discusses the importance of strategically planning your messaging to create a sense of community and customer loyalty.
The Power of Looking on the Bright Side!
Monday, May 15, 2023
We've all had disappointments in our lives; it is how we respond to these letdowns that sets us apart.
When I moved to Seattle from Ireland in the mid-90s, a few years after I graduated from optometry school there, I was surprised by the process needed to be recognized as an Optometrist here in the U.
Want to learn more about OWA's fascinating membership? Our members are amazing, and we want you to get the inside scoop on what makes them so great. Meet OWA's most recent featured member — Neggie Wright, ABOC. After learning about Neggie Wright, ABOC, you can view past Member Spotlights here.
There are many reasons to become an individual contributor of the OWA. As one of our contributors states, "It truly makes me feel good knowing that I am doing a small part to support all of the incredible women of our industry, so many who have faced past adversity in a male-dominated business and who are now leaders in their own right. Knowing I am personally supporting these women is a true benefit unto itself."
All members receive their choice of a book from a thoughtfully compiled list of titles meant to inspire and educate. The 2023 book selections are Smart Brevity by Jim VandeHei, Mike Allen, and Roy Schwartz; Unleash the Power of Storytelling by Rob Biesenbach; and She Thinks Like a Boss by Jemma Roedel.
Take advantage of this free member benefit by selecting one of these titles. Book orders will be accepted through Tuesday, August 15, 2023.
This year's Champagne Breakfast was once again a spectacular, record-setting event! The OWA recognized three incredible and inspirational women from the optical industry, and paid special tribute to the journey of the OWA itself. Whether you were at the events or couldn't attend, take a look at all the photos capturing moments from both events held by the OWA at Vision Expo.
Check out the latest posts on the OWA Connects Blog!
Do you want to . . .
We have just the thing for you . . . VOLUNTEER! Become an OWA insider by joining a committee.
Catch the spirit of volunteerism — it will pay big dividends! To express interest in a committee, update your profile and check the appropriate box(es) under Committee Interest.